Product Marketing Manager jobs in Israel

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Director of Product Marketing & Go-to-Market
OneStep · Tel Aviv-Yafo

Description At OneStep, we believe every step tells a story. A story about health. About recovery. About independence. About risk. And increasingly, a story that healthcare can use to make better decisions and improve lives. Already used by more than 250,000 patients and powered by more than 35 billion steps analyzed, our patented technology turns any smartphone into clinically validated movement intelligence, capturing meaningful data as people move through everyday life. We help healthcare organizations detect changes earlier, personalize care, and improve clinical and financial outcomes at scale. OneStep is rapidly expanding across senior care, health systems, risk-bearing organizations, and medical-device markets. We are building a new global healthcare category that will transform how health is measured and managed. That's where you come in. We're looking for a strategic Product Marketing & Go-to-Market leader to build the strategy that takes Movement Intelligence into new verticals. Working at the intersection of Product, Clinical, Sales, Customer Success, and Marketing, reporting to the Chief Growth and Marketing Officer, you'll shape vertical strategies, define how our value translates across different healthcare markets and turn complex product, clinical, and data capabilities into clear, compelling narratives that customers immediately understand and act on. You'll combine strategic thinking with exceptional storytelling, and build go-to-market plans that turn new market opportunities into scalable growth. What you’ll lead Help redefine how healthcare understands human movement. • Lead the go-to-market strategy and execution for new products and strategic initiatives. • Craft the strategic narrative behind every launch and go-to-market initiative, connecting customer challenges, clinical evidence, business outcomes, positioning, messaging, and commercial execution into one compelling story. • Build and execute go-to-market strategies for existing and emerging healthcare verticals, defining target segments, ideal customer profiles, priority use cases, buyer journeys, value propositions, and routes to market. • Own the end-to-end execution of go-to-market programs, orchestrating every launch across Product, Sales, Marketing, Clinical, and Customer Success to ensure every campaign component is delivered on time and performs as one cohesive experience. • Translate product and vertical go-to-market strategy into integrated, multi-channel campaigns, developing messaging and content across landing pages, emails, LinkedIn, webinars, PR, presentations, sales enablement, case studies and customer communications. • Conduct customer, market, and competitive research to identify market opportunities, customer needs, buying behaviors, market dynamics, growth opportunities and competitive differentiation. • Equip commercial teams with messaging, proof points, sales narratives, and storytelling frameworks, that help advance enterprise conversations and drive growth. • Identify opportunities to improve customer adoption and expansion throughout the customer journey, including patient and frontline employee engagement initiatives. • Establish scalable Product Marketing and Go-to-Market frameworks that support OneStep's continued growth while influencing product strategy and commercial success. Requirements • 7+ years of experience in Product Marketing, Go-to-Market Strategy, Strategic Marketing, or Market Development within B2B technology, digital health, or healthcare. • Proven experience developing go-to-market strategies that opened new products, customer segments, or market opportunities, not just executing product launches. • Brings both strategic rigor and creative intuition. Comfortable using data to shape decisions without losing sight of the human story. • Ability to turn customer, market, and competitive insights into positioning, commercial strategy, and business decisions. • Comfortable moving between executive strategy discussions and hands-on execution. • Proven ability to build strong cross-functional partnerships across Product, Clinical, Sales, Customer Success, and Marketing. • Ability to thrive in a fast-paced startup environment and drive initiatives from strategy through execution. Who You Are We're looking for someone who is excited by more than launching products. Someone who wants to shape markets, influence strategy, and help define how a new category is understood. • Think strategically, but naturally express ideas through stories. • You love turning strategy into action and are just as comfortable writing launch messaging, crafting campaign assets, and orchestrating execution as you are defining market strategy. • Get excited by translating complex technology, data, and clinical science into simple, compelling narratives. • Start with "Why does this matter?" before asking "How do we explain it?" • Thrive in ambiguity and enjoy building new markets and categories where no playbook exists.

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Product Marketing Manager
Nuvoton · Herzliya

Description About Nuvoton Technology Israel (NTIL) Nuvoton Israel is a leading supplier of SoCs, microcontrollers and security hardware solutions for tier-1 customers in the computing and server business. A self-contained design center, spanning from product management, system and chip architecture, through design, software development, system engineering and production. The group works closely with major customers, primarily key US Based OEMs in the computing and cloud space, to develop semi-custom, innovative solutions for a wide range of application platforms. Our products combine unique sets control, management, and advanced security solutions, enabling our customers to establish differentiation in their end markets. We are seeking an experienced Product Marketing Manager (PM) for Baseboard Management Controller (BMC) SoC product in the Server domain. This role requires a blend of technical expertise, business acumen, and strong leadership skills to successfully manage semiconductor products in a competitive and rapidly evolving market. The successful candidate will play a crucial role in driving our product strategy, enhancing market presence, and contributing to the company's growth in the competitive semiconductor industry. Outbound Responsibilities Customer Engagement: • Serve as the primary contact for all customer interactions. Sustain current business activities and relationships while exploring new opportunities, products, and markets. • Act as the liaison between customers, sales teams, and internal stakeholders, ensuring alignment and addressing customer needs. • Engage in technical discussions with customers to gather feedback, understand requirements, and provide expert solutions. Industry Engagement: • Remain updated on industry developments, trends, competitor products, and new technologies. • Build and maintain strategic relationships with key enablers and suppliers within the cloud semiconductor industry Inbound Responsibilities: Product Strategy and Planning: • Develop and maintain comprehensive product roadmaps that align with market trends and company objectives • Understand customer needs, competitive landscape, and emerging technologies • Collaborate with customers and engineering teams to define clear product requirements and specifications. Product Development: • Manage the product for its entire lifecycle from concept to end-of-life • Prioritize product features and enhancements based on market demand and business objectives • Lead cross-functional teams to ensure efficient product development and timely delivery, working closely with Engineering Program Managers • Create compelling business cases to justify new product initiatives • Manage product budgets, including cost control and pricing strategies Requirements - BSc or MSc in Electrical Engineering or SW Computer Science - 10+ years of experience in semiconductor product management or related roles - Proven track record of successfully managing complex semiconductor products and driving business growth - Experience with SW embedded firmware, drivers, RTOS, and Linux - Experience working in Agile environment and Tools - Strong customer-facing and communication skills. - Deep understanding of SoC development processes, workflows, and ecosystems - Knowledge of Data Center, server, and Cloud architectures (preferred) - Experience with security-related technologies (e.g., Secured Boot, ROT, DICE, Attestation and Cryptography) and provisioning processes (preferred

Product Marketing Manager
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Senior Product Marketing
Upstream Security · Herzliya

Description Upstream delivers a cloud-based, AI-powered behavioral intelligence platform for physical AI and smart mobility. Upstream empowers customers with advanced AI-driven cybersecurity solutions, including detection and response (XDR), AI Security, quality and operational intelligence, cyber threat intel, SOC services, and more. Upstream is looking for a tech-driven, creative, and hands-on product marketing professional to join the Marketing team. This role will report to the VP of Marketing and will be the leading stakeholder of all our strategic marketing programs, sales enablement, messaging and positioning, as well as collaboration on marketing activities with tech partners. You will work closely with multiple teams within Upstream (product, sales, CSM, delivery, alliances, etc.), as well as partners, customers and prospects, to deepen our thought leadership and expand brand awareness by creating effective messaging and positioning, sales assets, webinars, partner-driven programs, press releases and product announcements, analyst relations, and media opportunities. The ideal candidate will be an excellent English communicator, creative with brilliant technological skills. This role is full-time and is Herzliya, Israel based. Responsibilities • Become a subject matter expert in physical AI and Smart Mobility ecosystems; develop unique expertise in the cybersecurity challenges, attack vectors, competitive landscape and intelligence-driven use cases. • Support our global sales teams in delivering the most effective messaging and positioning, based on deep market and go-to-market expertise. • Initiate and execute (end-to-end) strategic marketing programs, primarily thought leadership, tech-oriented webinars and partners-related opportunities (including related collateral and nurturing programs). • Join Upstream’s evangelist team - represent Upstream in webinars, interviews and speaking engagements, as well as moderate our own webinars. • Manage our analyst and media relations, working closely with PR partners, our tech alliances, and internal evangelists to boost brand exposure. • Craft strategic content to support our marketing programs, such as tech-focused videos, in depth interviews, podcasts, etc. Requirements • A proven track record as product marketing professional in startups selling to enterprises, preferably in cybersecurity, cloud infrastructure, or data analytics; Product marketing experience in cybersecurity - A BIG ADVANTAGE • 3+ years of enterprise B2B enterprise marketing experience (focus on deep tech). • Ability to analyze and contextualize complex tech products, with a natural desire to help prospects understand cloud architectures, data-driven products, and technical value propositions. • Native English speaker with strong writing skills and presentations - MUST. • Exceptional personal communication, teamwork and collaboration skills; experience working with many different teams and stakeholders internally as well as tech partners, customers and prospects. • Strong operational, project management, and goal-driven execution skills. • Excellent organizational skills and attention to details. • Bachelor's or degree in Computer Science, Information Systems, Product Management, Product Marketing, or a related field. Upstream is an equal opportunity employer. All candidates for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, state or local law.

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Product Marketing Lead
Bizzabo · Tel Aviv-Yafo

Description About Bizzabo Bizzabo is the Event Experience Operating System for modern enterprise organizations, and the intelligence behind every great event. Corporate event teams use Bizzabo to run complex event portfolios across in-person, virtual, webinar, and field events, unify their data, and prove the business impact of every event they run. We've powered more than 100,000 events for millions of attendees. We're a Leader in the Forrester Wave for B2B Event Management Technology and the only vendor in that evaluation named a Customer Favorite. Founded in 2011, we're headquartered in New York with offices in Montreal, Kyiv and Tel-Aviv. The category is changing fast. Event teams are being asked to run more programs with fewer people and prove revenue impact on every one of them, and AI is reshaping what an event platform should do. We're building for that future, and we need someone to tell that story. About the role You'll own how Bizzabo is understood: by buyers, by our sales team, by analysts, and by the AI agents our own teams now work with every day. This is a lead role with real scope. You'll own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations for the full Event Experience OS, including the agentic capabilities we're bringing to organizers, attendees, and sponsors. You'll sit at the intersection of Product, Sales, Account Management, and Marketing, and you'll report directly to our Co-founder and CMO. We're looking for a builder. You'll have strong partners across Brand, Demand Generation, and Enablement, but no layers between you and the work. If you want to shape a category, not maintain someone else's messaging deck, this is the role. You'll also get to work the way we work. Claude is part of everyone's day at Bizzabo. Our teams use Claude and Claude Cowork daily, with Skills built on our own messaging, product, and competitive knowledge, and you'll have the freedom to automate anything that slows you down. Requirements What you'll do • Own positioning and messaging for the Event Experience OS. Translate new agentic capabilities into clear, provable value for enterprise event leaders, and keep the story consistent from the website to the last call before signature. • Run launches end to end. Partner with Product on what we build and why, then own the go-to-market: narrative, pricing and packaging input, launch plan, field readiness, and customer communication. • Help us win competitive deals. Own competitive intelligence against legacy event management platforms and newer point solutions. Build battlecards, landmine questions, and objection handling that reps actually use, and run win/loss analysis to sharpen them. • Equip the field. Build the pitch narrative, demo storylines, one-pagers, and RFP content. Partner with Sales and Solutions leadership to train the team and make sure every new capability is sold, not just shipped. • Lead analyst relations day to day. Own our Forrester and Gartner relationships, evaluation submissions, and briefings, plus our presence on peer review sites like G2, TrustRadius, Capterra, and Gartner Peer Insights. • Turn customers into proof. Work with Account Management to build case studies, reference programs, and the metrics that make our claims specific. • Drive adoption. Partner with Account Management to get existing customers using what we ship, through release communications, programs, and content for executive business reviews. • Own the context layer. Our messaging, product, and competitive knowledge powers the Claude Skills our teams use to write, sell, and support. You'll keep that source of truth current and use AI to automate your own GTM workflows. What success looks like In your first 90 days: • You've listened to dozens of sales calls, interviewed customers and lost prospects, and can explain in plain words why we win and why we lose. • You've refreshed our core competitive materials and the field is using them in live deals. • You've taken ownership of our next analyst evaluation and our peer review strategy. • You've shipped your first launch end to end. In your first year: • Our competitive win rate is measurably higher, and you can show which of your work moved it. • Every major release goes to market with a clear story, trained reps, and customer adoption plans. • Our analyst and peer review position reflects where the product actually is. • The messaging that powers our people and our AI agents is sharp, current, and trusted across the company. What you need • 5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers, including time as the lead or sole product marketer. • An AI-native way of working. You've used AI agents, ideally Claude, to automate real GTM workflows, and you can show us what you built. • A track record of positioning complex platforms for both business and technical buyers, and of winning against an entrenched incumbent. • Strong sales enablement instincts. You build narratives and assets that get used in the field, and you know how to check that they do. • Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation. • Excellent writing. You make complicated things simple without making them generic. • Comfort building without a big team around you: you set your own priorities, move fast, and ship. Nice to have • Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in your day-to-day work. • Experience in event technology, martech, or another platform sold to marketing teams. • Experience marketing agentic or AI-first products to enterprise buyers. • Experience with a three-sided value story (in our case, organizers, attendees, and sponsors). • Fluency with Salesforce, HubSpot, and Gong, and comfort pulling your own data from them.

Product Marketing Manager
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Senior Product Marketing Manager
Darrow · Tel Aviv-Yafo

Description You are looking for a role that challenges you intellectually and lets you build things that matter. You have an entrepreneurial mindset, you enjoy solving complex technical problems, and you thrive in a fast-paced startup environment. Most of all, you want your work to have meaning. We're Darrow – a fast-growing startup in the Legal Exposure Management space. We have an open, action-driven culture unlike any other. Our work starts from a simple idea: legal exposure should be visible while it's still possible to act on it. We've built a technology engine that scans massive amounts of public data to identify legal exposure and evaluate its financial value at sale, and every tool or workflow you build here moves that mission forward. We have one advantage technology and AI can't replicate: our people. More than 100 people worldwide, in Israel, US & Europe who are smart, humble, curious people who thrive at the intersection of law and AI, and we're looking for the leader who will protect and grow that edge as we scale. We are looking for a talented Senior Product Marketing Manager to lead go-to-market for a new enterprise product, working hand in hand with our product and GTM teams in Tel Aviv. This role is critical in shaping a 0-to-1 product from the ground up: defining positioning and messaging, building sales enablement, and turning product vision into a repeatable enterprise sales motion. You'll bring a strong understanding of how complex enterprise deals are won, with experience crafting messaging that resonates with both technical and line-of-business buyers. If you're a strategic, hands-on product marketer who thrives in ambiguity and loves building what doesn't exist yet, we'd love to hear from you! Responsibilities: • Own positioning and messaging for an enterprise AI-powered software product from 0 to 1, from the first narrative through market validation and refinement • Translate competitive intelligence and customer insights into compelling pitch decks, messaging frameworks, and battlecards • Content creation: sales decks, demo narratives, objection handling, case studies, and training for teams selling to both line-of-business and technical buyers • Partner closely with the Product team in Tel Aviv as the voice of the customer, informing roadmap, packaging, and pricing decisions • Plan and lead product and feature launches end to end, aligning Product, Sales, and Marketing on timing, messaging, and success metrics • Drive adoption and usage across the full product lifecycle, using product data and customer feedback to sharpen messaging and identify expansion opportunities • Run ongoing customer and market research, including win/loss analysis, persona development, and buyer journey mapping • Support the US sales team on strategic deals and build repeatable PMM processes as the function scales Requirements • 6–8 years of experience, with at least 3–4 years in B2B product marketing • 0 to 1 product experience, building foundational messaging, enablement, and GTM • Hands-on experience supporting enterprise sales motions, including long sales cycles and multi-stakeholder deals across technical and line-of-business buyers • Track record of turning competitive and user insights into messaging and pitch materials that drive pipeline • Experience launching products and features and driving usage across the product lifecycle • AI literacy: uses AI tools fluently in daily work and can explain AI-driven products credibly to enterprise buyers • Excellent English, written and spoken • Willingness to work regularly overlapping US hours Advantages: • SaaS experience • PLG and/or SLG experience, especially hybrid motions • Background in regulated industries such as insurance, fintech, or legal tech • Experience marketing to US buyers from an Israel-based team

Product Marketing Manager
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Product Marketing & Content Manager
Anecdotes · Tel Aviv-Yafo

Description We’re looking for a modern, hands-on product marketer who can connect the dots between our product, our market, and the content we put into the world. This role brings together product marketing, content, and organic social. You’ll understand what we’re building and why it matters, turn complex GRC and AI topics into clear and compelling stories, and make sure those stories actually reach the right people. You’ll be the connective tissue between our market, customers, product, and the stories we take to market using AI and agentic workflows to continuously turn signals into better messaging, content, and GTM execution. We’re looking for a builder, not someone who only creates strategy or briefs others. You’ll write, launch, experiment, talk to customers and product teams, work with analysts, and use AI to dramatically increase what one person can accomplish. What You'll Do Your scope will span several closely connected areas: Product marketing • Own positioning and messaging for products, capabilities, solutions, and launches. • Turn new product capabilities into stories that customers and prospects immediately understand. • Partner closely with Product, Sales, and Customer Success to understand what customers care about and where our messaging needs to improve. • Support product launches from the initial story through launch and ongoing adoption. Competitive & market intelligence • Continuously understand our competitors: how they position themselves, what they launch etc • Turn competitive signals into actionable insights for Sales, Product, and Marketing. Analyst Relations • Own our relationships and briefings with analysts at Gartner, IDC, Forrester, and other relevant firms. • Manage submissions, briefings, inquiries, and ongoing analyst engagement. Content • Own our content strategy and editorial calendar. • Create strong content across formats: thought leadership, blogs, customer stories, guides, reports, launch content, and more. • Repurpose one strong idea into multiple useful formats Website messaging • Make sure the website reflects our latest positioning, product capabilities, and market direction. Organic social • Own our company’s organic social presence, particularly LinkedIn. • Turn product launches, customer insights, company expertise, and market developments into conversations. • Experiment with formats, topics, and approaches to understand what gets our audience to stop, engage, and remember us. AI is a core part of how you work Using ChatGPT to help write a blog isn't what we mean by being good at AI. We’re looking for someone who is genuinely curious about how AI and agents can change the way product marketing and content are done. You don't need to be an engineer. But you should be comfortable experimenting with AI tools, agents, automation, and new workflows. Requirements • Experience in product marketing, content, or a role that combined both. • 3+ years of experience in cybersecurity, GRC, or another complex technical B2B category. • Excellent writing and storytelling skills. • Strong understanding of B2B products and how to translate capabilities into customer value. • A hands-on mentality and strong bias toward execution. • Experience creating content across different formats and channels. • Comfort working directly with Product, Sales, customers, analysts, and senior leadership. • Deep curiosity and hands-on experience with AI. You actively experiment with AI, automation, and agents rather than waiting for someone to tell you how to use them.The ability to own multiple projects from idea through execution without needing a large team around you. Summary As our Product Marketing Manager, you’ll craft compelling messaging and content that skyrockets awareness, engagement and conversion - guiding every go-to-market initiative across Marketing, Product and Sales.

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SVP, Product Marketing
Viber · Ramat Gan

Description Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. Viber is the daily messaging and calling app across our core markets. We're building the super-app layer on top of that foundation: Payments, eSIM, Viber Plus, Dating, and a growing small & micro business ecosystem. As SVP of Product Marketing, you will report to the CEO and act as the company’s owner of B2C marketing - highly focused on Product Marketing. You and your global teams will own go-to-market across Viber’s consumer product portfolio: core communication (including the OpenAI partnership) & subscription products (Viber Plus, Viber Dating, eSIM and more - defining the product story and how each is positioned, launched, and grown globally. The ideal candidate is able to showcase a successful track record as a highly effective product marketing leader, one that lives and breathes product marketing able to articulate features into stories and user-journey’s into experiences. A master communicator that understands how users think, feel and act - and how to translate those into insights that drive engagement and the business forward. A type of manager that challenges conventions, leading by example and raises the bar on execution. The right candidate wins through precision and creativity, leveraging Viber’s massive audience and existing channels, not mass media spend. Responsibilities Product Positioning & Messaging • Define product positioning, messaging frameworks and value propositions for each product and audience segment • Build narratives that resonate globally and adapt locally - ensuring Viber's product story lands across diverse markets and cultures • Define messaging strategies that meet users at the right moment - from first impression through activation, engagement, and monetization • Translate product roadmap milestones into compelling, launch plans and audience relevant experiences Product Go-to-Market & Growth • Own marketing strategy for Viber's core communication experience - messaging and calls - ensuring it remains the daily habit for hundreds of millions of users • Lead GTM for strategic partnerships that drive tangible user growth and expand Viber's super-app value proposition • Develop GTM plans for monetization products (eSIM, Viber Plus subscription, Dating) from positioning to conversion • Partner with Product and Business to identify and activate growth levers across the full consumer product funnel • Market and Customer Research: Lead insights teams to understand buyer personas, market trends, and competitor movements. People & Function Leadership • Lead and develop Viber’s global product marketing teams across Viber’s top regions: Central East Europe, Ukraine & APAC • Build a culture of accountability, data-driven decision-making, and business focus across the team • Align product management, sales, and marketing departments toward shared revenue and growth goals. Requirements • 10+ years of experience in product marketing, with at least 3 years in a senior leadership or executive role • Proven track record in B2C consumer apps with a global footprint - this is a must • Exceptional storytelling and positioning skills - you can make complex products feel clear and desirable • Experience with monetization + familiarity of wide array of marketing domains: Performance, Social, PR, ASP, Content, CRM and offline) • Demonstrated experience leading and developing distributed marketing teams, including team leads, across regions and cultures • Deep understanding of what drives user acquisition, engagement, and retention in consumer products - without relying on mass brand spend or massive UA budgets • Data-driven - comfortable defining KPIs, reading funnel and retention metrics, and using data to inform positioning and launch decisions • Strong execution instincts - strategy is the starting point, not the finish line • Experience working cross-functionally in global, matrixed organizations, with the ability to collaborate effectively across cultures.

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Product Marketing Manager
Pentera · Israel

Description Accelerate Your Career in Cybersecurity! Pentera is the market leader in AI-native Security Validation, equipping enterprises with the platform to proactively test their defenses against the latest cyber attacks. Pentera proves which exposures are truly exploitable across the entire attack surface and drives remediation workflows that reduce real risk. Anchored in real-attack validation, the Pentera platform powers the full Continuous Threat Exposure Management (CTEM) cycle, from exposure discovery through prioritization, validation, and mobilization. Thousands of security teams around the world trust Pentera to close their security gaps before threat actors can exploit them. With over 350 team members and 1,300 customers in more than 60 countries, Pentera is a growing company supported by top investors such as Insight Partners, K1, and The Blackstone Group. If you want to grow your skills, make an impact, and be part of an innovative team, Pentera is the place for you. About the role: Great products deserve great storytellers. At Pentera, we don’t just build world-class security validation tech - we make sure the world knows exactly why it matters. That’s where you come in. We’re looking for a Product Marketing Manager who can turn complex technology into clear, compelling messaging, empower our global sales teams, and bring product launches to life with creativity and strategic thinking. If you thrive at the intersection of product, sales, and storytelling - read on. Responsibilities: • Sales enablement - Deliver sharp, engaging enablement sessions that make our sales team unstoppable. • Messaging and positioning - Nail the narrative. Translate product power into messaging for every persona. • Launch leadership - Own product and solution rollouts in sync with product, demand gen, and marcom teams. • Competitive insights - Analyze the market and build differentiators that help us win. • Content creation - From sales decks and datasheets to videos, whitepapers, and webinars (plus the bold new ideas you bring to the table). • Thought leadership - Be the face and a voice for Pentera - presenting at webinars, events, and industry panels. • Customer proximity - Join sales calls, stay grounded in real-world feedback, and become a trusted voice of the field. Requirements • 4+ years of cybersecurity experience (bonus points for hands-on technical chops). • Storytelling skill - You simplify the complex and tailor messages to any audience. • In-room energy - You light up a room (or Zoom) with confident presentation skills. • Fluent English - Must • Technical marketing - Especially if you’ve been in product marketing, sales engineering, or similar roles. • Security fluency - You can talk with CISOs, practitioners, and everyone in between. • Content flair - You’ve written blogs, created decks, built demos, or hosted webinars - and actually enjoyed it. • Cross-functional charisma - You speak R&D, sales, and marketing fluently and can rally teams to get things done. We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates from all backgrounds to join us!

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Product Marketing Manager - GTM Content
DealHub · Holon

Description DealHub.AI is building the future of agentic revenue technology. Trusted by leading global businesses, we’re redefining what revenue teams can achieve with AI and agentic execution across the deal lifecycle. Our mission is simple: help businesses Own Your Revenue with greater speed, intelligence, and governance. We are looking for a Product Marketing Manager, GTM Content to translate our product positioning, buyer insights, and go-to-market priorities into compelling content for the market. This is a hands-on product marketing role for someone who can understand complex B2B technology, identify what matters to different buying audiences, and turn that understanding into clear, differentiated narratives. You will own the development of persona, solution, and industry-specific assets across the buyer journey, including solution briefs, campaign content, case studies, landing pages, one-pagers, and sales and partner enablement materials. Working closely with product marketing leadership, demand generation, and sales enablement, you will ensure every asset is strategically aligned, commercially relevant, and ready for activation, typically within five business days. This role is ideal for a product marketer who combines strong positioning and messaging judgment with exceptional hands-on writing ability. You should understand the business applications ecosystem, be comfortable working at pace, and know how to turn complex product capabilities into content that drives buyer progression, campaign performance, and sales adoption. Key Responsibilities Content Creation & Execution • Write, design, and deliver content assets (solution briefs, persona one-pagers, email copy, landing pages, gated content etc.) with a rapid turnaround of ~5 days per asset. • Ensure all content is aligned with GTM strategy, product positioning, and buyer personas. • Translate complex solution messaging into simple, compelling, and conversion-oriented narratives. Persona & Solution Alignment • Develop tailored content for specific buyer roles (e.g., CIO, RevOps, CFO, Sales Leaders) and solution areas. • Adapt messaging tone and format to resonate with decision-makers at different stages of the funnel. Cross-Functional Collaboration • Partner with product marketing on messaging frameworks. • Support demand generation with campaign-ready content. • Enable sales with assets that can be leveraged in prospecting and deal cycles. Quality & Velocity Balance • Maintain content quality, accuracy, and brand consistency while working at high speed. • Leverage templates, best practices, and frameworks to accelerate production. Requirements • 4+ years of experience in content marketing, GTM, product marketing, or a related field. • Proven track record of producing high-velocity B2B marketing content. • Exceptional writing, editing, and storytelling skills with attention to detail. • Strong understanding of buyer journey stages and persona-specific messaging. • Ability to manage multiple projects simultaneously with quick turnarounds. • Familiarity with SaaS, B2B technology, or revenue operations markets is a plus. KPIs for Success • Average content delivery time (≤5 business days). • Volume of assets produced per quarter. • Measurable impact of content on campaign performance (e.g., CTR, lead conversions). • Sales adoption of assets (eg. usage in opportunities). • Positive feedback from GTM teams on content relevance and quality. Why Join Us? This role gives you the chance to own the heartbeat of GTM execution—where strategy meets reality. You’ll be empowered to shape narratives that resonate with buyers while working in a high-energy environment that values creativity, agility, and impact.

Product Marketing Manager
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Product Marketing Manager
Upwind Security · Tel Aviv-Yafo

Description Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities — including agentless cloud posture discovery, real-time threat protection, and integrated API security. We're in a period of significant growth. There's an enormous amount to build, improve, and shape - and every hire changes the trajectory of the company. We’re looking for a Product Marketing Manager, part technologist, part storyteller, and deeply hands-on in turning complex cloud security concepts into clear, compelling narratives that resonate with engineers and security leaders. You’ll think like a security engineer and write like a product marketer, creating technical content, product narratives, launch assets, and enablement materials that explain not just what Upwind does, but how it works and why it’s architecturally different. This is a hands-on, high-impact role where you’ll bring technical strategy to life through content. You’ll report to the Head of Product Marketing and collaborate closely with Product, Engineering, Demand Gen, Sales, and leadership to turn complex innovation into market-ready messaging and assets that drive real pipeline impact. What You’ll Do • Own the technical narrative for Go To Market Enablement. Partner with Product to define use cases, and build supporting assets and training material for new features and releases. • Create and execute high-impact technical content. From deep-dive technical blogs and solution guides to architecture explainers and product landing pages, you’ll produce content that security engineers and cloud teams actually want to read. • Partner closely with Content Marketing to translate complex messaging into creative content formats and experiences across written, social, video, etc. • Translate complex architecture into clear value. Turn runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning. • Support demand with technical credibility. Collaborate with Demand Gen to provide strong technical angles for campaigns, content offers, and field programs that educate buyers over time, not just capture leads. • Develop competitive and market POVs. Analyze the CNAPP and cloud security landscape to create technically grounded differentiation and comparison assets that stand up to scrutiny. • Keep our technical voice sharp. Ensure our product storytelling is precise, modern, and human, authoritative when discussing architecture, and approachable when discussing customer value. Requirements • 3–6 years of experience in product marketing, technical marketing, solutions engineering, product management, or a related role at an enterprise SaaS company, ideally in cloud security or cloud infrastructure. • Deep curiosity about how things work. You’re comfortable reading architecture docs, asking engineers hard questions, and understanding runtime systems at a technical level. • Understands the full sales processes, from pitching, to Demo to POC to production. • Strong technical writing skills. You can take complex infrastructure concepts and turn them into structured, compelling narratives without oversimplifying or hiding behind jargon. • Experience marketing to technical audiences. You’ve written for security engineers, DevOps teams, platform engineers, or CISOs and understand how to earn credibility with them. • Hands-on execution mindset. You don’t just define positioning, you write the blog, build the page outline, create the sales asset, and help get it live. • Familiarity with cloud-native environments. Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, code, application security, Shift Left, Sast or related domains. • Comfort working cross-functionally. You can translate between Engineering, Sales, and Marketing without losing clarity or technical accuracy. • Fluency in modern marketing tools. Comfortable with CMS platforms, marketing automation tools like HubSpot, web tools like Webflow, analytics platforms, and enablement systems. Bonus for experience with demo tools, Storylane, or technical visualization tools. • Data-informed and impact-driven. You care about adoption, engagement, and pipeline influence, and you refine messaging based on real feedback from the field. • Comfortable with ambiguity and speed. You’re energized by building in a fast-moving startup where features ship quickly and messaging evolves alongside the product.

Product Marketing Manager
US
Technical Product Marketing
Upwind Security · Tel Aviv-Yafo

Description Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities — including agentless cloud posture discovery, real-time threat protection, and integrated API security. We're in a period of significant growth. There's an enormous amount to build, improve, and shape - and every hire changes the trajectory of the company. We’re looking for a Product Marketing Manager, part technologist, part storyteller, and deeply hands-on in turning complex cloud security concepts into clear, compelling narratives that resonate with engineers and security leaders. You’ll think like a security engineer and write like a product marketer, creating technical content, product narratives, launch assets, and enablement materials that explain not just what Upwind does, but how it works and why it’s architecturally different. This is a hands-on, high-impact role where you’ll bring technical strategy to life through content. You’ll report to the Head of Product Marketing and collaborate closely with Product, Engineering, Demand Gen, Sales, and leadership to turn complex innovation into market-ready messaging and assets that drive real pipeline impact. What You’ll Do • Own the technical narrative for Go To Market Enablement. Partner with Product to define use cases, and build supporting assets and training material for new features and releases. • Create and execute high-impact technical content. From deep-dive technical blogs and solution guides to architecture explainers and product landing pages, you’ll produce content that security engineers and cloud teams actually want to read. • Partner closely with Content Marketing to translate complex messaging into creative content formats and experiences across written, social, video, etc. • Translate complex architecture into clear value. Turn runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning. • Support demand with technical credibility. Collaborate with Demand Gen to provide strong technical angles for campaigns, content offers, and field programs that educate buyers over time, not just capture leads. • Develop competitive and market POVs. Analyze the CNAPP and cloud security landscape to create technically grounded differentiation and comparison assets that stand up to scrutiny. • Keep our technical voice sharp. Ensure our product storytelling is precise, modern, and human, authoritative when discussing architecture, and approachable when discussing customer value. Requirements • 3–6 years of experience in product marketing, technical marketing, solutions engineering, product management, or a related role at an enterprise SaaS company, ideally in cloud security or cloud infrastructure. • Deep curiosity about how things work. You’re comfortable reading architecture docs, asking engineers hard questions, and understanding runtime systems at a technical level. • Understands the full sales processes, from pitching, to Demo to POC to production. • Strong technical writing skills. You can take complex infrastructure concepts and turn them into structured, compelling narratives without oversimplifying or hiding behind jargon. • Experience marketing to technical audiences. You’ve written for security engineers, DevOps teams, platform engineers, or CISOs and understand how to earn credibility with them. • Hands-on execution mindset. You don’t just define positioning, you write the blog, build the page outline, create the sales asset, and help get it live. • Familiarity with cloud-native environments. Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, code, application security, Shift Left, Sast or related domains. • Comfort working cross-functionally. You can translate between Engineering, Sales, and Marketing without losing clarity or technical accuracy. • Fluency in modern marketing tools. Comfortable with CMS platforms, marketing automation tools like HubSpot, web tools like Webflow, analytics platforms, and enablement systems. Bonus for experience with demo tools, Storylane, or technical visualization tools. • Data-informed and impact-driven. You care about adoption, engagement, and pipeline influence, and you refine messaging based on real feedback from the field. • Comfortable with ambiguity and speed. You’re energized by building in a fast-moving startup where features ship quickly and messaging evolves alongside the product.

Product Marketing Manager