Product Marketing Manager jobs in Tel Aviv-Yafo

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Director of Product Marketing & Go-to-Market
OneStep · Tel Aviv-Yafo

Description At OneStep, we believe every step tells a story. A story about health. About recovery. About independence. About risk. And increasingly, a story that healthcare can use to make better decisions and improve lives. Already used by more than 250,000 patients and powered by more than 35 billion steps analyzed, our patented technology turns any smartphone into clinically validated movement intelligence, capturing meaningful data as people move through everyday life. We help healthcare organizations detect changes earlier, personalize care, and improve clinical and financial outcomes at scale. OneStep is rapidly expanding across senior care, health systems, risk-bearing organizations, and medical-device markets. We are building a new global healthcare category that will transform how health is measured and managed. That's where you come in. We're looking for a strategic Product Marketing & Go-to-Market leader to build the strategy that takes Movement Intelligence into new verticals. Working at the intersection of Product, Clinical, Sales, Customer Success, and Marketing, reporting to the Chief Growth and Marketing Officer, you'll shape vertical strategies, define how our value translates across different healthcare markets and turn complex product, clinical, and data capabilities into clear, compelling narratives that customers immediately understand and act on. You'll combine strategic thinking with exceptional storytelling, and build go-to-market plans that turn new market opportunities into scalable growth. What you’ll lead Help redefine how healthcare understands human movement. • Lead the go-to-market strategy and execution for new products and strategic initiatives. • Craft the strategic narrative behind every launch and go-to-market initiative, connecting customer challenges, clinical evidence, business outcomes, positioning, messaging, and commercial execution into one compelling story. • Build and execute go-to-market strategies for existing and emerging healthcare verticals, defining target segments, ideal customer profiles, priority use cases, buyer journeys, value propositions, and routes to market. • Own the end-to-end execution of go-to-market programs, orchestrating every launch across Product, Sales, Marketing, Clinical, and Customer Success to ensure every campaign component is delivered on time and performs as one cohesive experience. • Translate product and vertical go-to-market strategy into integrated, multi-channel campaigns, developing messaging and content across landing pages, emails, LinkedIn, webinars, PR, presentations, sales enablement, case studies and customer communications. • Conduct customer, market, and competitive research to identify market opportunities, customer needs, buying behaviors, market dynamics, growth opportunities and competitive differentiation. • Equip commercial teams with messaging, proof points, sales narratives, and storytelling frameworks, that help advance enterprise conversations and drive growth. • Identify opportunities to improve customer adoption and expansion throughout the customer journey, including patient and frontline employee engagement initiatives. • Establish scalable Product Marketing and Go-to-Market frameworks that support OneStep's continued growth while influencing product strategy and commercial success. Requirements • 7+ years of experience in Product Marketing, Go-to-Market Strategy, Strategic Marketing, or Market Development within B2B technology, digital health, or healthcare. • Proven experience developing go-to-market strategies that opened new products, customer segments, or market opportunities, not just executing product launches. • Brings both strategic rigor and creative intuition. Comfortable using data to shape decisions without losing sight of the human story. • Ability to turn customer, market, and competitive insights into positioning, commercial strategy, and business decisions. • Comfortable moving between executive strategy discussions and hands-on execution. • Proven ability to build strong cross-functional partnerships across Product, Clinical, Sales, Customer Success, and Marketing. • Ability to thrive in a fast-paced startup environment and drive initiatives from strategy through execution. Who You Are We're looking for someone who is excited by more than launching products. Someone who wants to shape markets, influence strategy, and help define how a new category is understood. • Think strategically, but naturally express ideas through stories. • You love turning strategy into action and are just as comfortable writing launch messaging, crafting campaign assets, and orchestrating execution as you are defining market strategy. • Get excited by translating complex technology, data, and clinical science into simple, compelling narratives. • Start with "Why does this matter?" before asking "How do we explain it?" • Thrive in ambiguity and enjoy building new markets and categories where no playbook exists.

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Experienced AI Product Marketing Manager - Base44
Base44 · Tel Aviv-Yafo

Job Description We're looking for an Experienced AI Product Marketing Manager someone who lives and breathes AI and wants to channel that into marketing. Think of this as the growth hacker of 2026, you're AI-native first, marketer second. AI tools are your default way of working, You build with Claude Code or OpenClaw instead of spreadsheets and slide decks. If you've ever built an AI agent for fun, automated a workflow because you were bored, or shipped a side project using vibe coding - and you're excited about applying that energy to marketing - this role is for you. In your day-to-day, you will: • Own marketing projects end-to-end - from strategy to execution - using AI as your primary working environment, not just an assistant • Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency • Build your own tools, automations, and AI workflows to solve marketing problems • Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement • Lead product launches alongside Product and Growth teams - shaping positioning, messaging, and go-to-market plans • Stay on the bleeding edge of AI capabilities, constantly scouting new models and tools and figuring out how to apply them to marketing before anyone else does Qualifications • Demonstrated AI fluency - you have real experience building with tools like Claude Code, OpenClaw, Cursor, Replit, or similar. • You’ve built AI-assisted projects: agents, automations, apps, content systems or workflows. • Passion for marketing and an intuition for what makes people click, sign up, and stick around — formal marketing experience is a plus, not a requirement • High agency and independence - you own projects from A to Z with minimal hand-holding • Strong written communication - you can simplify complex ideas and write copy that connects • Comfort with speed and ambiguity - you thrive in fast-moving environments where priorities shift and you need to figure things out as you go Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

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PMM Team Lead
Lusha · Tel Aviv-Yafo

At Lusha, we’re building for builders. We build fast and AI-first, so we look for builders. By a builder, we mean someone who turns “maybe” into “done”. We’re looking for a PMM Team Lead to own how Lusha is positioned, explained and brought to market. You will lead a team and be responsible for positioning, messaging, go-to-market plans from A to Z, feature releases, partnerships and sales enablement. You’ll work side by side with Sales, Product, Customer Journey Marketing and Creative Design, making sure that what we build reaches the right users with the right story, and that the business impact is visible in the numbers. This might be for you if: You’re a storyteller who knows how to turn a complex technology into a message people understand and remember. You care about the numbers. You want to know exactly how your work moves the business, and you’re passionate about seeing the needle move. You understand brands and users, and you build messaging from real user insight. You enjoy working across functions and getting Sales, Product, Marketing and Design aligned around one plan. You like leading people: growing a team, setting a high bar and leading by example. You love launching - from the initial GTM plan to release and post-launch follow-up. You have a proven track record in partnerships and sales enablement, and you know how to build alliances that actually help sales teams win. Requirements 6+ years of experience in Product Marketing at product companies, including at least 2 years of people management Experience in B2B SaaS or sales and data intelligence Experience leading a team, including setting goals and strategy for the team Strong positioning, messaging and storytelling skills, with a technological mindset Hands-on experience owning go-to-market plans and feature or product launches end to end Experience in competitive intelligence and market research Experience using customer and field insights (voice of customer) to shape messaging Proven ability to influence the product roadmap by bringing market and customer insights to Product Ability to measure impact and connect marketing activity to business results Excellent cross-functional collaboration, especially with Sales, Product, Marketing and Creative teams Experience in global markets High-level English Hands-on experience with AI tools (GenAI)

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Product Marketing Manager
Echo · Tel Aviv-Yafo

Our AI-powered platform produces vulnerability-free base images that integrate cleanly into existing workflows, helping security and platform teams eliminate patching overhead without slowing down developers. Backed by top-tier investors and led by second-time founders who previously built the first software supply chain security company, which was later acquired by Aqua Security, we’ve gone from stealth to serving global enterprise customers in under six months. Echo is looking for a Product Marketing Manager (PMM) to join our growing team and take a key role in supporting the company as we scale globally. This is a hands-on role for a strategic and execution-focused marketer who wants to work at the heart of a fast-growing cybersecurity company. You’ll work closely with our founders and leadership team, collaborate across Product, Sales, and Marketing, and bring our solutions to market through compelling positioning, messaging, and go-to-market (GTM) initiatives. Responsibilities: • Develop product positioning and messaging that resonates with target audiences and differentiates Echo in the cybersecurity market. • Build and execute go-to-market strategies for new features and products, driving launches and ongoing adoption. • Partner with Product, Sales, and Customer Success to create collateral, demos, and enablement materials. • Own competitive analysis, market intelligence, and customer feedback processes to inform product and marketing strategies. • Develop sales enablement materials and train Sales on product value propositions and differentiators. • Create customer-facing assets such as case studies, solution briefs, blog posts, and presentations. • Drive awareness and demand generation initiatives in collaboration with the broader marketing team. • Collect and synthesize customer, partner, and market insights to guide product and marketing decisions. • Work closely with founders and leadership team on strategic and day-to-day marketing initiatives. Requirements: • 5+ years of relevant product marketing experience in B2B enterprise software, preferably in cybersecurity or infrastructure software. • Proven track record of driving successful product launches and go-to-market strategies. • Strong experience crafting product messaging, positioning, and sales enablement content. • Experience conducting competitive and market analysis. • Ability to collaborate cross-functionally and communicate effectively with technical and non-technical stakeholders. • Excellent written and verbal communication skills in English. • Highly independent, proactive, and comfortable taking ownership in a fast-moving environment. • Commercial mindset and the ability to balance market, customer, and business needs. • Experience in a startup or high-growth technology company is an advantage.

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Product Marketing Manager
Oak - Identity Security OS · Tel Aviv-Yafo

We're reimagining enterprise Identity and Access Management from the ground up. Founded by serial entrepreneurs Shai Morag and Tal Marom and backed by a $60M seed round from Greylock, Accel, and CRV, we're building the next generation of identity security. Identity is the gateway to everything- who's let in, who's kept out, and it's now the number one attack vector in the enterprise. The tools built to govern it were designed for a slower world of human users and static environments. That world is gone. Identities are exploding across human, machine, and AI agents faster than legacy systems can track, and security teams are left patching together five disconnected tools that still can't answer "who has access to what, right now." We think the answer isn't another point solution- it's a new foundation. Oak is the AI-native Identity Operating System: an AI connector framework that reaches any application, a live identity graph built from raw evidence, and a team of AI agents that governs the full lifecycle of every identity in one platform. We're building Oak's AI-native core from day one-engineered for what enterprise identity is becoming, not patched onto what it used to be. And we're just getting started. About the Role: Identity security is being redrawn by AI. Agents now execute through human and machine identities, inheriting entitlements that legacy IGA was never designed to govern, review, or revoke at machine speed. We are looking for a Product Marketing Manager to own how Oak's story lands in that market — the category narrative, the messaging, the launches, and the assets the field runs on. You will be Oak's second marketing hire, working directly with the Director of Product Growth & Marketing, the CEO, and the CPO, with real ownership from day one. This is a hands-on operator role at seed stage: you will write the words, build the decks, and sit in the customer calls that sharpen them. What you will Do: • Own positioning and messaging for the Oak platform — category narrative, pillar-level messaging, ICP-specific value props, and competitive differentiation across IGA, IAM, and the emerging NHI and AI agent security landscape. • Lead product and feature launches end-to-end: narrative, naming, enablement, web, press, and the launch moment itself. • Translate deep technical capability — the identity graph, connector coverage, access reviews, JIT, lifecycle automation — into stories that land with CISOs, IAM leaders, and identity architects alike. • Build the sales enablement layer from the ground up: pitch decks, demo narratives, battle cards, one-pagers, discovery guides, and customer proof points. • Be the voice of the customer inside Oak — run win/loss, customer and prospect interviews, and message testing, then feed what you learn back into positioning and roadmap conversations. • Track the competitive landscape and turn it into a sharp, defensible story the field can carry into every deal. • Partner with demand gen, content, design, and field marketing to keep the story consistent across web, campaigns, events, and pipeline programs. What you will bring: • 5+ years of product marketing experience in cybersecurity or an adjacent enterprise security market. • Proven ability to turn complex technical capability into clear, differentiated, customer-facing messaging for technical buyers. • Strong writing skills: you can produce a launch narrative, a positioning doc, or a sales one-pager that ships without a rewrite. • Experience building sales enablement that reps actually use, and a track record of working shoulder-to-shoulder with a field team. • Curiosity about identity and AI, and the appetite to go deep on a technical domain fast. • Comfort with ambiguity, speed, and a blank page — you operate like a founder, not a coordinator. Nice to have: • Direct exposure to identity security — IGA, IAM, PAM, or NHI — and modern identity architectures. • Experience at an early-stage or hyper-growth startup, ideally as an early marketing hire. • Experience creating a new category or opening a new segment through a platform shift. • Familiarity with the agentic / AI-native product wave and its security implications. • Bachelor's degree in Marketing, Business, Computer Science, or a related field.

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Product Marketing Manager
Huskeys · Tel Aviv-Yafo

Huskeys is looking for a Product Marketing Manager to turn what Huskeys' technology does into a story enterprise security buyers act on. In this role you would not just to write messaging, but you would be leading a new category building and a new security standard while building the positioning, competitive point of view, and sales narrative an entire GTM org stands on. About Huskeys Everything that feeds a business and everything that threatens it flows through the network edge, at AI machine speed. Huskeys gives security teams a single, unified brain over their entire network edge stack: legacy CDNs, WAFs, bot mitigation, and AI-driven traffic, all in one place. We call it Network Edge Security Management (NESM), and we're defining the category. Recently raised $35M founding we're a fast-moving team building for the world's most demanding security organizations, from global media application and e-commerce platforms to Fortune 100 enterprises, with backing from top-tier investors. We're now building out our first dedicated product marketing function. What you'll do • Own positioning and messaging for Huskeys' NESM solution, translating deep technical capability into language that resonates with CISOs, AppSec leaders, and security engineering teams. • Build and maintain the competitive and category narrative, what NESM is, why it's different from point WAF/bot/CDN tools, and how we win the "why now" conversation. • Partner directly with Product and R&D to shape launches end-to-end: naming, positioning, sales narrative, launch assets, product GTM across all channels. • Arm sales with the enablement they actually use: battlecards, objection handling, discovery guides, and demo narratives grounded in how security buyers actually evaluate vendors. • Develop customer proof from writing case studies, ROI narratives, testimonial and reference stories. • Represent the voice of the market back into the company: talk to customers and prospects directly, track the competitive landscape, and turn what you learn into decisions. • Shape how Huskeys shows up publicly across website messaging, category content, and analyst/press narrative along a seasoned marketing team. What you'll bring • A must-have background in cybersecurity - you've marketed a security product (WAF, CDN, cloud security, AppSec, etc.) and know how to speak credibly to CISOs and security practitioners without a translator. • 5+ years in product marketing at a B2B SaaS company, with real ownership of positioning, messaging, and launching successful campaign execution. • Proven ability to translate deep technical product capability into sharp, buyer-facing narrative. • Sales and channel enablement experience- you know what a rep actually needs to close that deal. • Someone comfortable building from scratch, with sharp writing skills, to own product marketing as our first hire in this space.

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Senior Product Marketing Manager
Realplay · Tel Aviv-Yafo

Description At RealPlay, we're building the next generation of online entertainment. Founded in 2023, RealPlay is a fast-growing gaming company focused on creating engaging player experiences across sweepstakes casinos and innovative gaming platforms. We combine technology, data, creativity, and a strong monetization mindset to build products that entertain players and drive business growth. Based in Tel Aviv, we're a company of builders who move fast, take ownership, and aren't afraid to challenge the status quo. About the Role We are looking for a highly analytical, business-driven Senior Product Marketing Manager to accelerate player growth, conversion, and retention across RealPlay's gaming platforms. In this role, you will own the Product Marketing strategy and roadmap, identifying growth opportunities and optimizing the player journey from acquisition and onboarding through activation, monetization, and long-term engagement. You will work at the intersection of Product, Marketing, Monetization, CRM, and Data, turning player insights into impactful initiatives that drive measurable business results. This is a hands-on, high-impact role for someone who combines strategic thinking with strong execution capabilities and thrives on turning data into growth. Your Mission Drive sustainable business growth and maximize player Lifetime Value (LTV) by continuously optimizing conversion funnels, onboarding experiences, feature adoption, monetization opportunities, and player retention. What You Will Do • Own Product Marketing Strategy: Define and execute the Product Marketing roadmap, aligning initiatives with RealPlay's growth objectives, product priorities, and business KPIs. • Optimize the Player Journey: Analyze and improve the end-to-end player lifecycle, from acquisition and registration to activation, first purchase, repeat purchases, and long-term retention. • Drive Conversion & Funnel Optimization: Identify friction points and growth opportunities across registration, onboarding, payment flows, and key product touchpoints to improve conversion rates. • Lead Experimentation: Design, prioritize, and execute A/B tests and growth experiments across user journeys, product experiences, and marketing touchpoints. • Accelerate Monetization: Identify opportunities to improve player value, purchase frequency, ARPU, and LTV through data-driven product marketing initiatives. • Drive Feature Adoption: Partner with Product and CRM teams to develop effective go-to-market strategies for new features, ensuring successful launches, player awareness, and adoption. • Leverage Player Insights: Analyze player behavior, segmentation, cohorts, and funnel performance to identify opportunities for growth and retention. • Lead Cross-Functional Execution: Collaborate closely with Product, Marketing, Monetization, CRM, Data, and UX/UI teams to turn insights into actionable initiatives and measurable improvements. • Measure Business Impact: Define success metrics, monitor performance, and evaluate the impact of initiatives on conversion, engagement, retention, and revenue. Requirements • 4+ years of hands-on experience in Product Marketing, Growth, Conversion Rate Optimization, or a similar role within B2C digital products – Must. • Strong experience optimizing user journeys, onboarding flows, conversion funnels, and lifecycle performance. • Proven track record of driving measurable growth through experimentation, A/B testing, and data-driven optimization. • Strong analytical skills, with experience analyzing user behavior, cohorts, funnels, and business KPIs. • Deep understanding of monetization metrics, including conversion rates, ARPU, retention, and LTV. • Experience working closely with Product, Marketing, CRM, Data, and Design teams to drive cross-functional initiatives. • Strong business orientation and the ability to identify opportunities, prioritize initiatives, and translate insights into measurable results. • Experience working with analytics and experimentation tools such as Mixpanel, Looker, or similar platforms. • Excellent communication and stakeholder management skills. • Highly independent, proactive, and execution-oriented, with a strong sense of ownership. • Excellent English communication skills, both written and verbal. Nice to Have • Experience in Sweepstakes Casino, Social Casino, iGaming, or Free-to-Play gaming. • Experience optimizing payment funnels, first-time purchase conversion, and repeat purchase behavior. • Familiarity with CRM automation, lifecycle marketing, and player segmentation. • Experience using AI-powered tools to accelerate analysis, experimentation, and growth initiatives. • Strong understanding of player psychology, gaming engagement mechanics, and monetization strategies.

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Product Marketing Lead
Bizzabo · Tel Aviv-Yafo

Description About Bizzabo Bizzabo is the Event Experience Operating System for modern enterprise organizations, and the intelligence behind every great event. Corporate event teams use Bizzabo to run complex event portfolios across in-person, virtual, webinar, and field events, unify their data, and prove the business impact of every event they run. We've powered more than 100,000 events for millions of attendees. We're a Leader in the Forrester Wave for B2B Event Management Technology and the only vendor in that evaluation named a Customer Favorite. Founded in 2011, we're headquartered in New York with offices in Montreal, Kyiv and Tel-Aviv. The category is changing fast. Event teams are being asked to run more programs with fewer people and prove revenue impact on every one of them, and AI is reshaping what an event platform should do. We're building for that future, and we need someone to tell that story. About the role You'll own how Bizzabo is understood: by buyers, by our sales team, by analysts, and by the AI agents our own teams now work with every day. This is a lead role with real scope. You'll own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations for the full Event Experience OS, including the agentic capabilities we're bringing to organizers, attendees, and sponsors. You'll sit at the intersection of Product, Sales, Account Management, and Marketing, and you'll report directly to our Co-founder and CMO. We're looking for a builder. You'll have strong partners across Brand, Demand Generation, and Enablement, but no layers between you and the work. If you want to shape a category, not maintain someone else's messaging deck, this is the role. You'll also get to work the way we work. Claude is part of everyone's day at Bizzabo. Our teams use Claude and Claude Cowork daily, with Skills built on our own messaging, product, and competitive knowledge, and you'll have the freedom to automate anything that slows you down. Requirements What you'll do • Own positioning and messaging for the Event Experience OS. Translate new agentic capabilities into clear, provable value for enterprise event leaders, and keep the story consistent from the website to the last call before signature. • Run launches end to end. Partner with Product on what we build and why, then own the go-to-market: narrative, pricing and packaging input, launch plan, field readiness, and customer communication. • Help us win competitive deals. Own competitive intelligence against legacy event management platforms and newer point solutions. Build battlecards, landmine questions, and objection handling that reps actually use, and run win/loss analysis to sharpen them. • Equip the field. Build the pitch narrative, demo storylines, one-pagers, and RFP content. Partner with Sales and Solutions leadership to train the team and make sure every new capability is sold, not just shipped. • Lead analyst relations day to day. Own our Forrester and Gartner relationships, evaluation submissions, and briefings, plus our presence on peer review sites like G2, TrustRadius, Capterra, and Gartner Peer Insights. • Turn customers into proof. Work with Account Management to build case studies, reference programs, and the metrics that make our claims specific. • Drive adoption. Partner with Account Management to get existing customers using what we ship, through release communications, programs, and content for executive business reviews. • Own the context layer. Our messaging, product, and competitive knowledge powers the Claude Skills our teams use to write, sell, and support. You'll keep that source of truth current and use AI to automate your own GTM workflows. What success looks like In your first 90 days: • You've listened to dozens of sales calls, interviewed customers and lost prospects, and can explain in plain words why we win and why we lose. • You've refreshed our core competitive materials and the field is using them in live deals. • You've taken ownership of our next analyst evaluation and our peer review strategy. • You've shipped your first launch end to end. In your first year: • Our competitive win rate is measurably higher, and you can show which of your work moved it. • Every major release goes to market with a clear story, trained reps, and customer adoption plans. • Our analyst and peer review position reflects where the product actually is. • The messaging that powers our people and our AI agents is sharp, current, and trusted across the company. What you need • 5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers, including time as the lead or sole product marketer. • An AI-native way of working. You've used AI agents, ideally Claude, to automate real GTM workflows, and you can show us what you built. • A track record of positioning complex platforms for both business and technical buyers, and of winning against an entrenched incumbent. • Strong sales enablement instincts. You build narratives and assets that get used in the field, and you know how to check that they do. • Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation. • Excellent writing. You make complicated things simple without making them generic. • Comfort building without a big team around you: you set your own priorities, move fast, and ship. Nice to have • Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in your day-to-day work. • Experience in event technology, martech, or another platform sold to marketing teams. • Experience marketing agentic or AI-first products to enterprise buyers. • Experience with a three-sided value story (in our case, organizers, attendees, and sponsors). • Fluency with Salesforce, HubSpot, and Gong, and comfort pulling your own data from them.

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Senior Product Marketing Manager
Darrow · Tel Aviv-Yafo

Description You are looking for a role that challenges you intellectually and lets you build things that matter. You have an entrepreneurial mindset, you enjoy solving complex technical problems, and you thrive in a fast-paced startup environment. Most of all, you want your work to have meaning. We're Darrow – a fast-growing startup in the Legal Exposure Management space. We have an open, action-driven culture unlike any other. Our work starts from a simple idea: legal exposure should be visible while it's still possible to act on it. We've built a technology engine that scans massive amounts of public data to identify legal exposure and evaluate its financial value at sale, and every tool or workflow you build here moves that mission forward. We have one advantage technology and AI can't replicate: our people. More than 100 people worldwide, in Israel, US & Europe who are smart, humble, curious people who thrive at the intersection of law and AI, and we're looking for the leader who will protect and grow that edge as we scale. We are looking for a talented Senior Product Marketing Manager to lead go-to-market for a new enterprise product, working hand in hand with our product and GTM teams in Tel Aviv. This role is critical in shaping a 0-to-1 product from the ground up: defining positioning and messaging, building sales enablement, and turning product vision into a repeatable enterprise sales motion. You'll bring a strong understanding of how complex enterprise deals are won, with experience crafting messaging that resonates with both technical and line-of-business buyers. If you're a strategic, hands-on product marketer who thrives in ambiguity and loves building what doesn't exist yet, we'd love to hear from you! Responsibilities: • Own positioning and messaging for an enterprise AI-powered software product from 0 to 1, from the first narrative through market validation and refinement • Translate competitive intelligence and customer insights into compelling pitch decks, messaging frameworks, and battlecards • Content creation: sales decks, demo narratives, objection handling, case studies, and training for teams selling to both line-of-business and technical buyers • Partner closely with the Product team in Tel Aviv as the voice of the customer, informing roadmap, packaging, and pricing decisions • Plan and lead product and feature launches end to end, aligning Product, Sales, and Marketing on timing, messaging, and success metrics • Drive adoption and usage across the full product lifecycle, using product data and customer feedback to sharpen messaging and identify expansion opportunities • Run ongoing customer and market research, including win/loss analysis, persona development, and buyer journey mapping • Support the US sales team on strategic deals and build repeatable PMM processes as the function scales Requirements • 6–8 years of experience, with at least 3–4 years in B2B product marketing • 0 to 1 product experience, building foundational messaging, enablement, and GTM • Hands-on experience supporting enterprise sales motions, including long sales cycles and multi-stakeholder deals across technical and line-of-business buyers • Track record of turning competitive and user insights into messaging and pitch materials that drive pipeline • Experience launching products and features and driving usage across the product lifecycle • AI literacy: uses AI tools fluently in daily work and can explain AI-driven products credibly to enterprise buyers • Excellent English, written and spoken • Willingness to work regularly overlapping US hours Advantages: • SaaS experience • PLG and/or SLG experience, especially hybrid motions • Background in regulated industries such as insurance, fintech, or legal tech • Experience marketing to US buyers from an Israel-based team

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Product Marketing Manager
GeoEdge · Tel Aviv-Yafo

Description The Role GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel. Responsibilities • Own product positioning, messaging, and value proposition across GeoEdge's product portfolio • Lead the go-to-market strategy and execution for new products, features, and major releases • Become GeoEdge's internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities • Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities • Act as the voice of the customer by bringing market insights directly into Product discussions • Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption • Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging • Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand • Support Sales on strategic opportunities, customer presentations, and competitive deals • Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy Requirements • 5+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company • Proven experience marketing complex technical products — experience with cyber or similar deep-tech products is an advantage • Experience marketing to US audiences is required • Exceptional written, verbal, and presentation skills in English • Proven experience developing product positioning, messaging, and go-to-market strategies for technical products • Ability to translate complex technical capabilities into clear, compelling customer value • Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities • Experience working cross-functionally with Product, Marketing, Sales, and Customer Success • Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment • Familiarity with the digital advertising or ad tech ecosystem — an advantage Working at GeoEdge At GeoEdge, we're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats — creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

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Product Marketing Manager - Figma Weave (Tel Aviv, Israel)
Figma · Tel Aviv-Yafo

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're building the next chapter of AI-native craft and creativity - where craft and technology meet. Our unified platform bridges the gap between AI capabilities and human creativity, and lets professional creatives and designers harness the power of the world’s leading AI models without losing precision, expression, or soul. Together, we’re building tools that help people move faster without sacrificing quality, precision, or craft — a platform where AI supports creativity instead of flattening it. We're hiring a Product Marketing Manager to lead Figma Weave's enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly — defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift. This is a strategic and hands-on role. You'll think in pipeline and narrative at once — translating product capability into value that lands with enterprise buyers, while staying close enough to execution to write the deck yourself. What you’ll do at Figma Weave: • Build enterprise GTM strategy for feature, model, and product launches • Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers • Lead the sales enablement motion • Own enterprise onboarding and adoption, from first use through expansion • Develop customer proof: case studies, success stories, and industry examples • Own enterprise-facing web pages and funnel • Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to enterprise We'd love to hear from you if you have: • 6+ years in product marketing, with strong B2B/enterprise experience (the focus, not a strict requirement for every year of your background) • A track record building enterprise GTM from positioning through launch and enablement • Fluency with the sales motion — you've worked inside a sales cycle, not just alongside one • Experience working cross-functionally across product, growth, and sales • Comfort using AI tools to work efficiently — this is core to how the team operates • Strong storytelling and writing skills • Comfort with speed and ambiguity — priorities shift, and you move with them While not required, it’s an added plus if you also have: • Experience in creative tech or design platforms • Experience with partner-led or channel-led enterprise growth At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. Examples of accommodations include but are not limited to: • Holding interviews in an accessible location • Enabling closed captioning on video conferencing • Ensuring all written communication be compatible with screen readers • Changing the mode or format of interviews To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice. Application limits: To help candidates focus on the opportunities most relevant to their skills and experience, Figma limits the number and frequency of applications. These limits apply to all roles: • Candidates may submit up to 5 applications during any rolling 30-day period. • Candidates may not reapply to the same role while an application is active or within 90 days of receiving a rejection. Once the applicable days has passed, candidates are welcome to apply again.

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Product Marketing Manager
Chamelio · Tel Aviv-Yafo

We're looking for a Product Marketing Manager. Someone who can turn complex technology into compelling stories, build our product marketing function from the ground up, and help shape how the market understands what we do. This is a rare opportunity to define what product marketing looks like at a fast-growing AI startup. You'll work directly with the Head of Marketing, Product, and Sales to own our positioning, messaging, product launches, competitive intelligence, and sales enablement. You won't inherit a playbook. You'll help write it. We're looking for a builder and a doer. Someone who can think strategically, write exceptionally well, and execute independently. And because we're a small, ambitious team, you'll also roll up your sleeves and contribute to broader marketing initiatives when needed. What You'll Do Build Our Product Marketing Foundation • Own and evolve Chamelio's product positioning, messaging, and value propositions. • Build the messaging frameworks, buyer personas, and go-to-market foundations that will support our growth. • Translate complex AI technology into clear, differentiated stories that resonate with in-house legal teams. Own Product Launches & Go-to-Market • Lead product marketing for new features, capabilities, and major releases. • Partner closely with Product to understand what's being built, why it matters, and how to bring it to market. • Develop launch messaging, announcements, emails, blog posts, and in-app communications. • Drive product awareness, adoption, and engagement through compelling customer communications. Enable Sales to Win • Create sales collateral that makes a difference: pitch decks, one-pagers, battlecards, product videos, and case studies. • Own competitive intelligence and positioning across the legal tech and AI landscape. • Equip Sales with messaging, objection handling, and differentiated stories that help win deals. • Work directly with the sales team to understand customer objections, competitive challenges, and opportunities to improve our story. Be the Voice of the Customer • Talk directly to customers and prospects to understand their challenges, motivations, and buying decisions. • Turn customer insights into stronger messaging, content, and go-to-market strategies. • Develop compelling customer stories, testimonials, and use cases. • Stay close to market trends, competitors, and the evolving needs of in-house legal teams. Help Build Marketing Beyond PMM • Collaborate with designers and creative agencies to bring our messaging to life. • Support events, webinars, campaigns, and field marketing initiatives. • Contribute to newsletters, website content, and social media when needed. • Jump into whatever needs to get done. We're building something big, and there's no room for "that's not my job." What You Bring • 3–5 years of B2B SaaS product marketing experience, with hands-on ownership of positioning, messaging, launches, and sales enablement. A must! • Exceptional writing and storytelling skills. You can take complex technology and make it simple, compelling, and memorable. • Strong PMM fundamentals. You understand positioning, differentiation, go-to-market strategy, competitive intelligence, and customer insights. • Experience working closely with Product and Sales, translating product capabilities into customer value and commercial impact. • A builder's mindset. You're excited about creating processes, frameworks, and assets from scratch rather than maintaining existing ones. • Excellent English communication skills, written and verbal. • Startup mentality. You're comfortable with ambiguity, changing priorities, and doing things outside your formal job description. Why Chamelio? Be the first. You'll be Chamelio's first Product Marketing Manager, with the opportunity to shape the function, set the standards, and build the playbook. Build a category, not just a product. We're challenging how an entire industry thinks about legal technology. Real ownership, real impact. Your ideas won't get buried in layers of management. You'll have the freedom to build, experiment, and execute. A company on the rise. We're a fast-growing, VC-backed AI startup with ambitious plans and a product that's changing how legal teams work. Great people, zero corporate nonsense. We're ambitious, a little crazy, and serious about building something exceptional. We work hard, have fun, and enjoy the ride.

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Product Marketing & Content Manager
Anecdotes · Tel Aviv-Yafo

Description We’re looking for a modern, hands-on product marketer who can connect the dots between our product, our market, and the content we put into the world. This role brings together product marketing, content, and organic social. You’ll understand what we’re building and why it matters, turn complex GRC and AI topics into clear and compelling stories, and make sure those stories actually reach the right people. You’ll be the connective tissue between our market, customers, product, and the stories we take to market using AI and agentic workflows to continuously turn signals into better messaging, content, and GTM execution. We’re looking for a builder, not someone who only creates strategy or briefs others. You’ll write, launch, experiment, talk to customers and product teams, work with analysts, and use AI to dramatically increase what one person can accomplish. What You'll Do Your scope will span several closely connected areas: Product marketing • Own positioning and messaging for products, capabilities, solutions, and launches. • Turn new product capabilities into stories that customers and prospects immediately understand. • Partner closely with Product, Sales, and Customer Success to understand what customers care about and where our messaging needs to improve. • Support product launches from the initial story through launch and ongoing adoption. Competitive & market intelligence • Continuously understand our competitors: how they position themselves, what they launch etc • Turn competitive signals into actionable insights for Sales, Product, and Marketing. Analyst Relations • Own our relationships and briefings with analysts at Gartner, IDC, Forrester, and other relevant firms. • Manage submissions, briefings, inquiries, and ongoing analyst engagement. Content • Own our content strategy and editorial calendar. • Create strong content across formats: thought leadership, blogs, customer stories, guides, reports, launch content, and more. • Repurpose one strong idea into multiple useful formats Website messaging • Make sure the website reflects our latest positioning, product capabilities, and market direction. Organic social • Own our company’s organic social presence, particularly LinkedIn. • Turn product launches, customer insights, company expertise, and market developments into conversations. • Experiment with formats, topics, and approaches to understand what gets our audience to stop, engage, and remember us. AI is a core part of how you work Using ChatGPT to help write a blog isn't what we mean by being good at AI. We’re looking for someone who is genuinely curious about how AI and agents can change the way product marketing and content are done. You don't need to be an engineer. But you should be comfortable experimenting with AI tools, agents, automation, and new workflows. Requirements • Experience in product marketing, content, or a role that combined both. • 3+ years of experience in cybersecurity, GRC, or another complex technical B2B category. • Excellent writing and storytelling skills. • Strong understanding of B2B products and how to translate capabilities into customer value. • A hands-on mentality and strong bias toward execution. • Experience creating content across different formats and channels. • Comfort working directly with Product, Sales, customers, analysts, and senior leadership. • Deep curiosity and hands-on experience with AI. You actively experiment with AI, automation, and agents rather than waiting for someone to tell you how to use them.The ability to own multiple projects from idea through execution without needing a large team around you. Summary As our Product Marketing Manager, you’ll craft compelling messaging and content that skyrockets awareness, engagement and conversion - guiding every go-to-market initiative across Marketing, Product and Sales.

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Director of Product Marketing
Oligo Security · Remote

Description Oligo is a fast-growing cybersecurity startup transforming how organizations protect their applications, cloud environments, and AI systems at runtime. Backed by top-tier investors including Greenfield Partners, Red Dot Capital Partners, Lightspeed, Ballistic Ventures, and TLV Partners, we're on a mission to make real-time security a reality. Oligo's industry's leading runtime security platform built to stop attacks in real time without stopping the business. We transform security from passive visibility to active protection across applications, cloud services, workloads, and AI systems. By uncovering the deepest layers of what actually runs in production, Oligo helps organizations prioritize exploitable vulnerabilities, detect malicious behavior as it happens, and stop modern attacks in their tracks. We're looking for a Director of Product Marketing to own Oligo’s story end to end- from market positioning and differentiation across our product lines (runtime protection/ADR, AI security, and runtime vulnerability management) to equipping our GTM teams to win. This is a hands-on leadership role. You'll lead a small team while staying close to the work: crafting messaging, building launch plans, and presenting to customers and sellers. Product Marketing sits within Product Management at Oligo. You'll partner daily with PMs on roadmap and launches, and work closely with Sales, Marketing, and leadership on pipeline generation and enablement. You'll connect what we build with how the market understands its value. Key Responsibilities Lead the Function • Own positioning, messaging, and narrative across Oligo’s product lines, ensuring consistency as the product evolves. • Define the product marketing roadmap and priorities, aligned with product development and GTM goals. • Lead, coach, and develop a small team of product marketers. • Represent Product Marketing in cross-functional planning, bringing market insights and competitive intelligence into roadmap decisions. Drive Execution • Product launches & campaigns: Lead end-to-end GTM for new products and features, from positioning and messaging to launch plans, sales enablement, and integrated campaigns. • Market & competitive intelligence: Track competitors across ADR, CNAPP, EDR, AppSec, and AI security, translating insights into positioning and product recommendations. • GTM enablement: Equip Sales, SEs, and partners with the training and tools they need to win, including battlecards, one-pagers, pitch decks, demo narratives, and ROI models. • Content & storytelling: Create product-led content across blogs, product tours, videos, launch assets, conferences, and analyst materials, ensuring consistent messaging across channels. Requirements Qualifications • 6+ years of Product Marketing experience in cybersecurity, including 2+ years leading or mentoring product marketers. Runtime security experience is a plus. • Proven track record of launching technical software products and driving adoption of new capabilities. • Strong technical acumen, with the ability to engage with engineers and security practitioners, understand detection architectures, and translate technical concepts into clear business value. • Exceptional writing, storytelling, and presentation skills, with the ability to make complex technical products compelling and relevant to buyers. • Strong understanding of enterprise software buyer journeys and complex, multi-stakeholder sales cycles. • Analytical mindset, with the ability to turn data and market insights into actionable recommendations. • Creative, energetic, and collaborative, with the ability to influence without authority and thrive in the ambiguity of a fast-growing company. Nice to Have • Experience in runtime protection, application security, cloud security, or detection and response (ADR, CNAPP, EDR, WAF). • Experience working at a company defining or entering a new market category.

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Product Marketing Manager
Wonderful · Tel Aviv-Yafo

What You’ll Do • Own the product narrative. Define what it is, what it enables, and why it matters. Connect capabilities to business value: what the enterprise gets, not what the product does. Keep it sharp against a fast-moving competitive field and coherent with the Wonderful platform story. • Deliver stories in every format. Product videos of every type: launch films, feature walkthroughs, demo narrations. Plus release notes, web copy, and sales narratives. You write the script and the one-liner. • Find stories. Find them in the product, in deployments, in customers. The best material isn't handed to you; you go dig it out from product and field teams. • Build enablement and sales materials. Decks, one-pagers, battle cards, demo scripts. Build them, maintain them, keep them the single source of truth. • Break down for industries and buyers. Adapt the product’s core messaging for specific verticals and for business, technical, and risk buyers. • Work AI-first. AI is embedded in how this team operates. You'll use it daily and help design how. What We’re Looking For • 5+ years of B2B product marketing, ideally with a technical product. • Truth seeking. You dig into what the product actually does and what customers actually experience, and you make sure the messaging reflects it. • Proven ability to develop positioning and turn it into sales-facing and customer-facing assets. • Range across formats: video scripts, release notes, positioning docs, web, enablement. • Depth over breadth: you can go deep on one product and become its foremost internal expert. • Fluency with AI tools as part of your daily workflow, not as an afterthought. • Comfort in an early-stage, fast-paced environment. Things move quickly here. Candidate Privacy Notice

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Product Marketing Manager
Riskified · Tel Aviv-Yafo

About Us Riskified empowers businesses to unleash ecommerce growth by taking risk off the table. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists and researchers, Riskified’s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Riskified is proud to work with incredible companies in virtually all industries including Booking.com, Acer, Gucci, Lorna Jane, GoPro, and many more. We thrive in a collaborative work setting, alongside great people, to build and enhance products that matter. Abundant opportunities to create and contribute provide us with a sense of purpose that extends beyond ourselves, leaving a lasting impact. These sentiments capture why we choose Riskified every day. About the Role Riskified is seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts. In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products. We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics. You will play a pivotal role in crafting Riskified’s product messaging, competitive differentiation, and marketing positioning. This position reports to our Head of Product Marketing. What You'll Be Doing • Become a Subject Matter Expert: You are the go to person for our 200+ person Sales and Account Management teams when they need support on telling the story about your product/domain • Join and Lead Customer-Facing Sales Calls: Actively participate in sales calls with key customers to provide in-depth product knowledge, answer technical questions, and reinforce the value proposition. • Continuous learning: Be a subject matter expert in your domains: Listen to our sales calls and speak to our GTM team and clients to understand our market positioning, trends, and buyer personas • Strategize product needs, marketing, and launch strategies. You’ll work closely with our product team during the ideation stage, develop strategic plans, and execute on go-live and adoption efforts • Position your products/product features: Write briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc. Our marketing team will use these to create assets • Create sales materials and training. We sell based on stories, and our 200+-person Sales and Account Management teams need to know those stories. You’ll work with Revenue Enablement to train our teams on our offerings • Ad-hoc needs: An urgent RFP, a vast sales call, a request from a current merchant, a deck for a speaking event… our org often leans on the Product Marketing team’s expertise in product and communication to help with these critical ad-hoc tasks • Collaborate with the team! We’re a close-knit team of product marketers who help each other solve problems and constantly critique each other’s work. We make each other better. Qualifications • 5+ years of experience in product marketing in B2B SaaS, fintech or payments. • Proven track record of successfully bringing technical B2B SaaS products to market and/or expanding them into new market segments, demonstrating a deep understanding of market analysis, competitive landscapes, and go-to-market strategies. • Self driven and independent. Flexible, and can handle challenges while maintaining your cool and sense of humor. • Excellent English communication skills, both written and verbal (native level)- a must • You can communicate clearly to internal audiences, customers, and the market (e.g., by taking the stage at industry events). You can turn technical products into compelling narratives and stories • Experience in a customer-facing role- a must • Familiarity with payments, chargebacks, and/or payment fraud - a strong advantage • Strong analytical skills, highly capable of interpreting data, performing qualitative research, and distilling results into actionable key takeaways • You are naturally curious and want to deeply understand Riskified’s customer segmentation, buying committee members, technology, and product-market fit • Works well independently and enjoys collaborating as part of a team, with demonstrated ability to effectively engage with external and internal stakeholders, including senior executives • You get joy from collaborating, sharing your skills and knowledge with others, and making the business even smarter • Bachelor’s degree or related experience, Pragmatic Marketing training and experience preferred, MBA preferred but not required. Life at Riskified We are a fast-growing and dynamic tech company with 750+ team members globally. We value collaboration and innovative thinking. We’re looking for bright, driven, and passionate people to grow with us. Our Tel-Aviv team is currently working in a hybrid of remote and in-office work. We have recently moved to our new space in Tel Aviv - check it out here! Some of our Tel Aviv Benefits & Perks: • Equity for all employees, Keren Hishtalmut, pension • Private medical insurance, extra time off for parents and caregivers • Commuter and parking benefits • Team events, fully-stocked kitchen,lunch stipend, happy hours, yoga, pilates, functional training, basketball, soccer • Wide-ranging opportunities to volunteer and make an impact • Commitment to your professional development with global onboarding, skills-based courses, lunch & learns • Awesome Riskified gifts and swag! In the News Geektime: Riskified Goes Public Walla!: Happy Hour at the Riskified Offices Geektime Insider: A look at Riskified Tel Aviv Globes: Riskified to contribute the highest amount up to date to Tmura Globes: Riskified is among Israel’s fastest growing companies TechCrunch: Riskified Prevents Fraud on Your Favorite E-commerce Site Riskified is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.

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Product Marketing Manager
Wiz · Tel Aviv-Yafo

Come join the organization that is redefining security for the AI era. As one of the fastest-growing startups ever, we enable teams to secure cloud and AI applications by connecting code, cloud, and runtime into a single shared context. Trusted by security teams all over the world, we have a proven track record of success and a culture that values world-class talent. Not to mention, we're now powered by Google, meaning we offer our customers an AI-powered platform that harnesses Google’s Threat Intelligence and Security Operations to better detect, prevent, and respond to threats across all environments, allowing for further innovation. Our Wizards from all over the globe work together to protect the infrastructure of our customers, including over 65% of the Fortune 100, who trust us to scan and secure over 230 billion files daily. We’re honored to be a leading player in a massive and growing market, and we continue to look for exceptional Wizards who are eager to make a significant impact on our team. At Wiz, you’ll have the freedom to think creatively, dream big, and use your full range of skills to contribute to our momentous growth. Come join our team and help us create secure cloud environments that allow even the best companies to move faster, all while having some fun! Minimum qualifications • Degree in Computer Science, equivalent technical background, or hands-on technical experience. • Experience in product marketing, solutions engineering, or product management at an enterprise-focused software or SaaS company. • Excellent written and verbal communication, presentation, and core messaging skills in English. • Proven track record of driving product adoption, GTM strategy, and marketing for technical audiences with the ability to effectively engage security, cloud, and developer personas within enterprises. Preferred qualifications • Prior experience working with major cloud providers such as AWS, Azure, and GCP. • Experience in the cybersecurity industry. • Proven track record of leading end-to-end product and feature launches. • Demonstrated experience working closely with cross-functional sales and product teams. • Proven ability to think strategically, problem-solve, and execute independently. • Strong project management skills to manage multiple priorities in a dynamic environment, with a willingness to roll up your sleeves and get scrappy in a startup environment. About the job In this role, we are looking for a Go To Market (GTM) to own business growth and product strategy to support the rapid growth of Wiz. This includes owning the product go to market strategy for one of our product areas, creating compelling messaging and positioning, launching new features, enabling the field teams, and partnering with marketing and revenue to target the right buyers and influencers. Responsibilities • Act as a business owner for your product area to measure and accelerate commercial success and product growth by owning launch execution, pipeline impact, and market expansion. • Define use cases, product messaging and positioning, value propositions, and customer profiles to showcase the value of Wiz. • Become a subject matter expert in cloud security with an in-depth understanding of the market and products, including overall value proposition, features, functionality, and the verticals and use cases in which they are relevant. • Partner closely with product management to ensure we are delivering on end to end scenarios that meet customer needs and to execute world class product and feature launches. • Develop tools and training to support the full sales cycle, including product demos, sales training, reference architectures, and competitive intelligence to the field and marketing organizations. • Define the strategic narrative for GTM and deliver key messages that enable our marketing team to execute high-quality digital and event-based campaigns and programs. • Work closely with our demand generation teams to drive the pipeline for the sales organization. By submitting your application, you acknowledge that Wiz will process your personal data in accordance with Wiz's Privacy Policy and that you consent to the retention of your application for consideration for future opportunities at Wiz. Applicants must have the legal right to work in the country where the position is based, without the need for visa sponsorship. This role does not offer visa sponsorship. Wiz is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. By submitting your application, you acknowledge that Wiz will process your personal data in accordance with Wiz's Privacy Policy.

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Experienced AI Product Marketing Manager - Base44
Wix · Tel Aviv-Yafo

Job Description We're looking for an Experienced AI Product Marketing Manager someone who lives and breathes AI and wants to channel that into marketing. Think of this as the growth hacker of 2026, you're AI-native first, marketer second. AI tools are your default way of working, You build with Claude Code or OpenClaw instead of spreadsheets and slide decks. If you've ever built an AI agent for fun, automated a workflow because you were bored, or shipped a side project using vibe coding - and you're excited about applying that energy to marketing - this role is for you. In your day-to-day, you will: • Own marketing projects end-to-end - from strategy to execution - using AI as your primary working environment, not just an assistant • Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency • Build your own tools, automations, and AI workflows to solve marketing problems • Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement • Lead product launches alongside Product and Growth teams - shaping positioning, messaging, and go-to-market plans • Stay on the bleeding edge of AI capabilities, constantly scouting new models and tools and figuring out how to apply them to marketing before anyone else does Qualifications • Demonstrated AI fluency - you have real experience building with tools like Claude Code, OpenClaw, Cursor, Replit, or similar. • You’ve built AI-assisted projects: agents, automations, apps, content systems or workflows. • Passion for marketing and an intuition for what makes people click, sign up, and stick around — formal marketing experience is a plus, not a requirement • High agency and independence - you own projects from A to Z with minimal hand-holding • Strong written communication - you can simplify complex ideas and write copy that connects • Comfort with speed and ambiguity - you thrive in fast-moving environments where priorities shift and you need to figure things out as you go Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

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Product Marketing Leader
Lemonade · Tel Aviv-Yafo

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives. In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint. You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences. We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work. Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools. In this role you'll • Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now • Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments • Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization • Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging • Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling • Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value • Reduce go-to-market friction by embedding messaging strategy early in the product development process • Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels What you'll need • 7+ years of experience in product marketing, ideally in a product-led environment • Proven ability to own positioning and messaging for products and features, not just execute against an existing strategy • Strong track record of leading or heavily contributing to product launches, from narrative and go-to-market planning through launch performance and iteration • Strong customer research capabilities, with experience using qualitative and quantitative insights to shape positioning and messaging decisions • Demonstrated impact on conversion, adoption, or product understanding, with a data-informed approach to measuring messaging effectiveness • Excellent cross-functional partnership skills, with experience working closely with Product, Growth, Design, and Marketing teams • Ability to work from the office most days of the week

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Technical Product Marketing
Upwind Security · Tel Aviv-Yafo

Description Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities — including agentless cloud posture discovery, real-time threat protection, and integrated API security. We're in a period of significant growth. There's an enormous amount to build, improve, and shape - and every hire changes the trajectory of the company. We’re looking for a Product Marketing Manager, part technologist, part storyteller, and deeply hands-on in turning complex cloud security concepts into clear, compelling narratives that resonate with engineers and security leaders. You’ll think like a security engineer and write like a product marketer, creating technical content, product narratives, launch assets, and enablement materials that explain not just what Upwind does, but how it works and why it’s architecturally different. This is a hands-on, high-impact role where you’ll bring technical strategy to life through content. You’ll report to the Head of Product Marketing and collaborate closely with Product, Engineering, Demand Gen, Sales, and leadership to turn complex innovation into market-ready messaging and assets that drive real pipeline impact. What You’ll Do • Own the technical narrative for Go To Market Enablement. Partner with Product to define use cases, and build supporting assets and training material for new features and releases. • Create and execute high-impact technical content. From deep-dive technical blogs and solution guides to architecture explainers and product landing pages, you’ll produce content that security engineers and cloud teams actually want to read. • Partner closely with Content Marketing to translate complex messaging into creative content formats and experiences across written, social, video, etc. • Translate complex architecture into clear value. Turn runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning. • Support demand with technical credibility. Collaborate with Demand Gen to provide strong technical angles for campaigns, content offers, and field programs that educate buyers over time, not just capture leads. • Develop competitive and market POVs. Analyze the CNAPP and cloud security landscape to create technically grounded differentiation and comparison assets that stand up to scrutiny. • Keep our technical voice sharp. Ensure our product storytelling is precise, modern, and human, authoritative when discussing architecture, and approachable when discussing customer value. Requirements • 3–6 years of experience in product marketing, technical marketing, solutions engineering, product management, or a related role at an enterprise SaaS company, ideally in cloud security or cloud infrastructure. • Deep curiosity about how things work. You’re comfortable reading architecture docs, asking engineers hard questions, and understanding runtime systems at a technical level. • Understands the full sales processes, from pitching, to Demo to POC to production. • Strong technical writing skills. You can take complex infrastructure concepts and turn them into structured, compelling narratives without oversimplifying or hiding behind jargon. • Experience marketing to technical audiences. You’ve written for security engineers, DevOps teams, platform engineers, or CISOs and understand how to earn credibility with them. • Hands-on execution mindset. You don’t just define positioning, you write the blog, build the page outline, create the sales asset, and help get it live. • Familiarity with cloud-native environments. Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, code, application security, Shift Left, Sast or related domains. • Comfort working cross-functionally. You can translate between Engineering, Sales, and Marketing without losing clarity or technical accuracy. • Fluency in modern marketing tools. Comfortable with CMS platforms, marketing automation tools like HubSpot, web tools like Webflow, analytics platforms, and enablement systems. Bonus for experience with demo tools, Storylane, or technical visualization tools. • Data-informed and impact-driven. You care about adoption, engagement, and pipeline influence, and you refine messaging based on real feedback from the field. • Comfortable with ambiguity and speed. You’re energized by building in a fast-moving startup where features ship quickly and messaging evolves alongside the product.

Product Marketing Manager