Product Marketing Manager jobs in Tel Aviv-Yafo

Description Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities — including agentless cloud posture discovery, real-time threat protection, and integrated API security. We're in a period of significant growth. There's an enormous amount to build, improve, and shape - and every hire changes the trajectory of the company. We’re looking for a Product Marketing Manager, part technologist, part storyteller, and deeply hands-on in turning complex cloud security concepts into clear, compelling narratives that resonate with engineers and security leaders. You’ll think like a security engineer and write like a product marketer, creating technical content, product narratives, launch assets, and enablement materials that explain not just what Upwind does, but how it works and why it’s architecturally different. This is a hands-on, high-impact role where you’ll bring technical strategy to life through content. You’ll report to the Head of Product Marketing and collaborate closely with Product, Engineering, Demand Gen, Sales, and leadership to turn complex innovation into market-ready messaging and assets that drive real pipeline impact. What You’ll Do • Own the technical narrative for Go To Market Enablement. Partner with Product to define use cases, and build supporting assets and training material for new features and releases. • Create and execute high-impact technical content. From deep-dive technical blogs and solution guides to architecture explainers and product landing pages, you’ll produce content that security engineers and cloud teams actually want to read. • Partner closely with Content Marketing to translate complex messaging into creative content formats and experiences across written, social, video, etc. • Translate complex architecture into clear value. Turn runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning. • Support demand with technical credibility. Collaborate with Demand Gen to provide strong technical angles for campaigns, content offers, and field programs that educate buyers over time, not just capture leads. • Develop competitive and market POVs. Analyze the CNAPP and cloud security landscape to create technically grounded differentiation and comparison assets that stand up to scrutiny. • Keep our technical voice sharp. Ensure our product storytelling is precise, modern, and human, authoritative when discussing architecture, and approachable when discussing customer value. Requirements • 3–6 years of experience in product marketing, technical marketing, solutions engineering, product management, or a related role at an enterprise SaaS company, ideally in cloud security or cloud infrastructure. • Deep curiosity about how things work. You’re comfortable reading architecture docs, asking engineers hard questions, and understanding runtime systems at a technical level. • Understands the full sales processes, from pitching, to Demo to POC to production. • Strong technical writing skills. You can take complex infrastructure concepts and turn them into structured, compelling narratives without oversimplifying or hiding behind jargon. • Experience marketing to technical audiences. You’ve written for security engineers, DevOps teams, platform engineers, or CISOs and understand how to earn credibility with them. • Hands-on execution mindset. You don’t just define positioning, you write the blog, build the page outline, create the sales asset, and help get it live. • Familiarity with cloud-native environments. Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, code, application security, Shift Left, Sast or related domains. • Comfort working cross-functionally. You can translate between Engineering, Sales, and Marketing without losing clarity or technical accuracy. • Fluency in modern marketing tools. Comfortable with CMS platforms, marketing automation tools like HubSpot, web tools like Webflow, analytics platforms, and enablement systems. Bonus for experience with demo tools, Storylane, or technical visualization tools. • Data-informed and impact-driven. You care about adoption, engagement, and pipeline influence, and you refine messaging based on real feedback from the field. • Comfortable with ambiguity and speed. You’re energized by building in a fast-moving startup where features ship quickly and messaging evolves alongside the product.

ScaleOps is redefining autonomous cloud and AI infrastructure. We're on a mission to free DevOps and platform engineers from manual resource management so they can focus on innovation, not tuning resources. The results: maximized performance and a reduction of cloud costs by up to 80%. As the category leader in Autonomous Cloud and AI Infrastructure Resource Management, we're trusted by leading enterprises including Adobe, Wiz, Epic Games, Northwestern Mutual, Coinbase, DocuSign, and Fortune 100 companies to autonomously manage their most critical production environments. Backed by Insight Partners, Lightspeed Venture Partners, and other leading VCs with over $210M in funding, ScaleOps is the leading player in a massive and growing market. We are building the autonomous infrastructure management platform that will power the next decade of enterprise compute. What You'll Be Doing • Define and continuously refine messaging and positioning for ScaleOps products and features, ensuring clarity and consistency across all channels and audiences. • Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement. • Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring ScaleOps is accurately and favorably represented in relevant reports and evaluations. • Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts. • Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers. • Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel. • Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives. • Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output. • Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage. What You'll Bring • 4–6 years of B2B SaaS product marketing experience; devtools, infrastructure, or cloud experience is a strong plus. • Proven ability to translate complex technical concepts into strategic business narratives that resonate with both technical and executive audiences. • Exceptional writing and storytelling skills, with a developer-savvy tone and strong instincts for what lands with infrastructure buyers. • Experience owning product launches end-to-end, with a track record of driving measurable pipeline impact. • Hands-on experience managing analyst relations, including briefings, inquiries, and report participation with major firms. • Comfortable operating in a high-growth startup environment with a high degree of autonomy. • Deep knowledge of Kubernetes, cloud cost, or the DevOps ecosystem is required. • Curiosity about AI tools and how they can accelerate research, content, and go-to-market execution.