Performance Marketing Specialist jobs in Israel

15 open
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Performance Marketing Analyst
Base44 · Tel Aviv-Yafo

Job Description As a Performance Marketing Analyst, you’ll combine data, analytical thinking, and curiosity to drive marketing performance and business growth. You’ll manage and optimize paid campaigns across platforms such as Google Ads, YouTube, and Meta, analyze large datasets to uncover insights and trends, and translate them into clear business actions. Beyond day-to-day optimization, you’ll constantly look for new opportunities, challenge existing approaches, and use creative thinking, emerging technologies, and AI to help shape our marketing strategy and exceed our business goals. Qualifications • Analyze large and complex datasets to uncover insights, identify opportunities, and drive marketing and business decisions. • Own and optimize performance across multiple marketing channels, using data to understand what drives impact and how we can continuously improve. • Go beyond the numbers - ask the right questions, challenge assumptions, and translate analysis into clear insights and actionable recommendations. • Think strategically about our business, users, and marketing activity, identifying new opportunities to improve performance and exceed our targets. • Develop and test new ideas by combining analytical thinking with creativity and a strong understanding of marketing and consumer behavior. • Lead and shape cross-functional initiatives, using data and marketing expertise to influence strategies and decisions across teams and drive meaningful impact on business KPIs and growth. • Explore and adopt AI tools and new technologies to improve how we analyze, work, make decisions, and approach marketing challenges. • Take ownership of multiple projects and initiatives in a fast-moving environment, from identifying an opportunity through execution and measurement. Additional Information • Proven record of exceptional analytical and quantitative skills, demonstrated through academic achievements, professional experience, military service, or other relevant experience. • Strong ability to work with large datasets, identify patterns and trends, draw conclusions, and translate data into actionable business insights. • Advanced proficiency in Excel / Google Sheets, with the ability to independently analyze and manipulate complex datasets. • Demonstrated problem-solving ability and structured thinking, with the ability to break down complex questions and develop data-driven solutions. • Strong business orientation and ability to understand how marketing metrics and KPIs connect to broader business performance. • A demonstrated track record of high achievement and excellence, whether academically, professionally, or through other meaningful accomplishments. • AI-oriented, with a strong interest in using AI tools and emerging technologies to improve analysis, productivity, and decision-making. • Ability to manage multiple priorities and perform effectively in a fast-paced, collaborative environment.

Performance Marketing Specialist
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User Acquisition Analyst- Base44
Base44 · Tel Aviv-Yafo

Job Description As a User Acquisition Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends. In your day-to-day, you will: • Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks). • Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs. • Leverage big data and market trends to uncover new growth channels and audience segments. • Test, integrate, and master new advertising features and platform capabilities. • Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals Qualifications • 2+ years of experience in an analytical role; tech or marketing experience is an advantage. • Strong analytical mindset with proven experience translating raw data into actionable growth strategies. • Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end. • Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage). • Fluent English (written and spoken). Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

Performance Marketing Specialist
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Performance Marketing Analyst - Base44
Base44 · Tel Aviv-Yafo

Job Description As a Performance Marketing Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends. In your day-to-day, you will: • Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks). • Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs. • Leverage big data and market trends to uncover new growth channels and audience segments. • Test, integrate, and master new advertising features and platform capabilities. • Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals Qualifications • 2+ years of experience in an analytical role; tech or marketing experience is an advantage. • Strong analytical mindset with proven experience translating raw data into actionable growth strategies. • Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end. • Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage). • Fluent English (written and spoken). Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

Performance Marketing Specialist
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User Acquisition Manager
Play Perfect · Tel Aviv-Yafo

About The Position Play Perfect is a fast-growing mobile gaming company that provides entertainment to millions of users around the world. The company is headquartered in Tel Aviv. With a team of talented and passionate developers, designers, industry experts and gamers, Play Perfect is at the forefront of creating immersive gaming experiences that engage players on a whole new level. As we continue to push the boundaries of what is possible in gaming, Play Perfect is poised to shape the future of the industry and redefine what it means to be a skill-based gaming company. As we expand, we're looking for a rockstar to join our great team! We're currently seeking a dynamic and innovative User Acquisition Manager to help elevate our user acquisition strategies and contribute to our continued success. Joining Play Perfect means working in a creative, collaborative environment where your ideas matter, and innovation is at the heart of everything we do. You'll have the opportunity to shape the future of mobile gaming alongside industry leaders and passionate gamers like yourself. We offer a supportive and inspiring work culture with numerous opportunities for professional growth and development. If you're eager to make an impact in the gaming world and work with a team as passionate as you are, Play Perfect is the place for you! Responsibilities As our User Acquisition Manager, you'll play a key role in driving Play Perfect's growth and success by: Campaign Management: Plan, launch, and optimize UA campaigns across multiple platforms (DSPs, SDK networks, affiliates, and incentivized networks) to drive growth and meet KPIs. Creative Collaboration: Partner with the creative team to design, test, and refine high-performing ad creatives and marketing assets. Analytical Deep Dives: Perform in-depth data analysis on campaign performance, player behavior, and funnel metrics to identify growth opportunities. Testing & Experimentation: Take calculated risks and design structured A/B tests to discover new channels, partners, and approaches. Competitive Research: Monitor industry trends and competitors on a daily basis to stay ahead of market shifts and emerging opportunities. Partnership Development: Build and maintain strong, productive relationships with acquisition partners and platforms. Cross-Functional Collaboration: Work closely with product, BI, and creative teams to ensure smooth execution and alignment of growth strategies. Requirements 2+ years of performance marketing or user acquisition experience in the mobile gaming industry. Experience from gaming studios, affiliates, brand marketing, DSPs, or SSPs is highly valued. Analytical Mindset: Strong data analysis skills, with the ability to dive deep, identify trends, and translate insights into actions. Campaign Skills: Proven track record of running and optimizing campaigns with measurable ROAS and user growth results. Growth Mindset: Open to experimentation, taking thoughtful risks, and learning from structured tests to drive continuous improvement Technical Proficiency: Advanced Excel/Google Sheets skills; familiarity with BI tools (e.g., Looker, Tableau) and MMPs (AppsFlyer, Adjust). Passion for Games: Curiosity about gaming trends and a strong motivation to understand player behavior. Language: Fluent English, both spoken and written. BA/B.Sc. in Business, Marketing, Economics, or a related field. Join Play Perfect and take the opportunity to work in an inspiring and innovative environment where you'll help shape the future of mobile gaming. If you're passionate about games, data-driven strategies, and building meaningful partnerships, we'd love to hear from you!

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Paid Media Specialist
Port.io · Tel Aviv-Yafo

Description About Port Port is the Agentic SDLC Platform. The way engineering teams build software is constantly evolving, and every new wave - such as AI agents operating across the SDLC- makes engineering more powerful, but also more complex and chaotic. Port turns that chaos into control: one platform to build, govern, and operate the software development lifecycle, enabling every team to move as fast as technology allows. Following our $100M Series C funding round, we are entering an exciting stage of significant growth and global expansion. As a product-led company, we believe the recipe for success is a world-class product that speaks for itself. About the role We're seeking a Paid Media Expert to own our paid search and Paid social strategy end-to-end. You'll build, launch, and optimize campaigns across multiple channels with full budget authority and direct access to leadership. This is a hands-on role where you drive real results in a fast-paced, growth-focused environment. What you’ll do: • Build and scale paid acquisition campaigns across Google Search, LinkedIn, Twitter/X, Reddit, and emerging channels with clear performance ownership • Manage budgets, hit ROAS/CPA targets, and continuously optimize through A/B testing on audiences, creatives, and messaging • Leverage AI tools and automation to enhance workflows, improve efficiency, and uncover optimization opportunities • Conduct deep-dive analyses on campaign and funnel performance; build dashboards to track KPIs and present actionable insights • Develop data-driven strategies targeting technical buyers in DevOps, infrastructure, and AI/ML spaces • Collaborate cross-functionally with Demand Gen, product, analytics, and content teams to align paid acquisition with business goals Requirements • 3+ years of hands-on paid search and/or performance marketing with proven track record of scaling budgets profitably • B2B SaaS/Tech Background: Success running acquisition campaigns for technology companies; understanding of technical buyer personas • Multi-Channel Expertise: Advanced hands-on experience with Google Ads and LinkedIn Ads; native networks (Taboola, Outbrain, MGID) and Reddit/Twitter/X a plus • AI & Automation Fluency: High level of AI literacy; hands-on experience using automation and AI tools to optimize campaigns and analysis • Integrations & Automation Knowledge: Experience with marketing automation, pixel/event tracking, UTM structure, web attribution, and data integration • Data & Analytics Skills: Comfortable conducting analyses to identify trends and performance gaps

Performance Marketing Specialist
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PPC Team lead
Bulls Media · Israel

Description we are looking for an experienced marketing and lead a growing marketing team . Are you ready to make your mark in the online marketing world? We’re a fast-growing, global performance marketing company looking for a talented PPC Campaign Manager to elevate our campaigns and drive results. Join a dynamic, innovative team where your expertise will stand out and your professional growth will be supported every step of the way. We provide real development opportunities and room to grow with us long-term. What you’ll do: • Manage PPC Campaigns in Google Ads. • Lead and manage team of performance marketing specialists. • Maximize results: Monitor Performance, Manage and optimize campaigns to drive profits and ROI. • Create campaign strategies, including ad copywriting and keyword research. • Stay on top: Analyze trends, extract industry insights, and create performance reports. • Collaborate with team members to brainstorm new ideas and solutions. Requirements • Experience: 2+ years as a PPC Campaign Manager/Marketing Lead/Online marketing team lead /Sales team leader . • Experience in managing and developing teams. • Digital Marketing course / Bachelor's Degree advantage . • High level written English - a must. • Strong Google Sheets skills with a results-oriented mindset. • High attention to detail - a must. • Fast learner with strong adaptability. • Highly independent, well-organized, and structured in execution. • Creative and open minded – an advantage

Performance Marketing Specialist
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Social User Acquisition
Sunflower · Tel Aviv-Yafo

Description Sunflower is a fast-paced B2C gaming startup in Tel Aviv on a mission to create gaming experiences that captivate millions. We're scaling fast. We're looking for a Social User Acquisition Manager who's equal parts data nerd and creative maverick. Someone who gets genuinely excited about A/B tests AND killer ad creative. If you're the type who geeks out over cohort curves but also has opinions on color palettes, we need to talk. Responsibilities • Hands-on management of user acquisition campaigns across Facebook, TikTok, Snapchat, and other social platforms • Monitor, analyze, and optimize campaigns with a relentless focus on hitting (and crushing) our KPIs • Plan and execute new marketing strategies – test boldly, learn fast, scale what works • Build and maintain strategic and genuine partnerships with key acquisition partners (not just transactional relationships) • Weekly updates - dive into the data to surface trends, wins, and "uh-oh" moments – and present them clearly • Collaborate with other team members and share knowledge of latest learnings to improve and enhance our marketing performance • Work closely with the creative team to ideate, test, and iterate on ad concepts that actually convert • Cooperate with Product, Monetization, Game Economy and BI teams – to align marketing strategies with the business • Conduct market research to identify trends & new opportunities and to keep up to date with the industry • Come with a "Can Do" approach Requirements • The skills: 1-2 years managing performance marketing campaigns (gaming experience is a major plus) • The degree: BA/BSc in Economics, Statistics, Psychology, Philosophy, or a quantitative field – bonus points for psych/econ combo • The brain: Strong analytical chops + an eye for what looks good. You know your way around Excel, and SQL is a big advantage • The mindset: Curious, independent, quick learner who doesn't wait to be told what to do • The vibe: You're a people person but can happily disappear into data for hours. You're fun to work with. You care. You're a little bit obsessive (in the best way) • The intangibles: Sharp, creative, willing to put in the extra mile when it counts. Not interested in coasting – you're here to build something • Fluent English (written and verbal) What we're really looking for: Someone with a knife between their teeth and a smile on their face. Analytical enough to spot a 2% conversion lift, creative enough to know why it happened. Someone who knows what they don't know – and gets excited about figuring it out.

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Senior UA Manager (Ad Networks & DSPs)
Sunflower · Tel Aviv-Yafo

Description Sunflower is an exciting and dynamic B2C gaming startup in Tel Aviv. Our mission is to create innovative and captivating gaming experiences that engage and thrill players. We’re looking for an ambitious and sharp Senior User Acquisition Manager to join us. This is a unique opportunity to contribute to a rapidly growing gaming company and make a significant impact on the industry. Responsibilities • Hands-on management of large-scale campaigns across multiple marketing channels (DSPs, SDK networks and RV) • Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners. • Develop, refine, and implement user acquisition strategies. • Stay updated on marketing trends and best practices, while combining latest insights and data, continually refining our marketing massaging. • Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs) • Work with creative team to create visually appealing assets. • Collaborate with product team, BA, BI and other cross-teams. • Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement. • Develop an efficient growth process in ongoing relationships, identify new opportunities, plan, test and implement new customer acquisition channels • Perform market research and analyze user behavior to identify new trends and opportunities. Requirements • 2+ years of experience as a User Acquisition Manager/Media Buyer in the Gaming Industry. • Proven ability to lead projects with a positive "can-do" attitude. • Sharp-minded and creative thinker with a passion for marketing. • Exceptional analytical and quantitative skills, capable of analyzing data, drawing conclusions, and developing actionable recommendations. • Initiative & leadership capabilities • Proficiency in Excel – must, SQL - an advantage. • Great communication and collaboration skills

Performance Marketing Specialist
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User Acquisition
Spines · Herzliya

Description Spines: #1 Fastest-Growing Book Publishing Platform in the U.S. At Spines, we’re rebuilding publishing for a new era: powered by technology. Our next-generation publishing platform combines powerful AI with human expertise to help writers publish professionally across every format, language, and global market. The tools we’re developing streamline editing, design, translation, production, and distribution, making a complex process simple, scalable, and author-first. Our mission is to make professional publishing possible for everyone, so no great story goes unheard. But what we’re really building is bigger: a platform that transforms how books are made, shared, and experienced globally. We’re growing a team of people who want to shape the future of publishing: creators, technologists, and storytellers driven by craft, purpose, and the opportunity to make a real impact for authors and readers everywhere. Ready to build what comes next and rewrite the future? Apply now. Position Overview: As the User Acquisition at Spines, you will be a key player in driving our user acquisition strategy across multiple platforms, with a focus on Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and other RTB platforms. You will oversee the entire lifecycle of paid campaigns, from strategy and execution to optimization and analysis. Reporting to the Chief Marketing Officer (CMO), you will work in a fast-paced, data-driven environment where your impact directly contributes to the company’s rapid growth and success. This role offers a unique opportunity to join a still early-stage company with significant growth potential and a real chance to shape the future of Spines’ digital marketing efforts. You will be responsible for crafting campaigns that maximize user acquisition and brand visibility, ensuring our cutting-edge platform reaches a global audience of aspiring authors and readers. Key Responsibilities: • Campaign Strategy & Execution: Develop, implement, and optimize PPC campaigns across Google Ads, Meta Ads, and other digital platforms to drive user acquisition and growth. • Budget Management: Manage acquisition budgets effectively, ensuring maximum ROI while meeting cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) targets. • Performance Analysis: Analyze campaign performance through data analytics tools, providing actionable insights and adjustments for optimization. • A/B Testing & Optimization: Lead A/B testing initiatives to refine ads, landing pages, and conversion funnels, driving higher performance and engagement. • Collaboration: Work closely with content, design, and product teams to ensure campaign alignment with business goals and branding. • Technology Utilization: Leverage automation and data-driven tools to streamline processes and scale campaigns efficiently. • Reporting: Provide regular reports and insights to stakeholders, translating performance metrics into actionable strategies. • Industry Trends: Stay updated with industry changes, platform updates, and best practices to maintain a competitive edge. Requirements ● 5+ years of experience ● Proven experience as a PPC Manager, User Acquisition Manager, or similar role, focusing on Google Ads and Meta Ads. ● Experience managing high-budget campaigns with a strong track record of optimizing for ROI. ● Expertise in analytics tools such as Google Analytics, Facebook Business Manager, and other ad and data platforms. ● Experience in A/B testing, audience targeting, and keyword research. ● Strong communication and collaboration skills, with the ability to turn data into actionable insights. ● Self-motivated and passionate about growth marketing and data-driven strategies.

Performance Marketing Specialist
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Paid Media Specialist
Port · Tel Aviv-Yafo

Description About Port Port is the Agentic SDLC Platform. The way engineering teams build software is constantly evolving, and every new wave - such as AI agents operating across the SDLC- makes engineering more powerful, but also more complex and chaotic. Port turns that chaos into control: one platform to build, govern, and operate the software development lifecycle, enabling every team to move as fast as technology allows. Following our $100M Series C funding round, we are entering an exciting stage of significant growth and global expansion. As a product-led company, we believe the recipe for success is a world-class product that speaks for itself. About the role We're seeking a Paid Media Expert to own our paid search and Paid social strategy end-to-end. You'll build, launch, and optimize campaigns across multiple channels with full budget authority and direct access to leadership. This is a hands-on role where you drive real results in a fast-paced, growth-focused environment. What you’ll do: • Build and scale paid acquisition campaigns across Google Search, LinkedIn, Twitter/X, Reddit, and emerging channels with clear performance ownership • Manage budgets, hit ROAS/CPA targets, and continuously optimize through A/B testing on audiences, creatives, and messaging • Leverage AI tools and automation to enhance workflows, improve efficiency, and uncover optimization opportunities • Conduct deep-dive analyses on campaign and funnel performance; build dashboards to track KPIs and present actionable insights • Develop data-driven strategies targeting technical buyers in DevOps, infrastructure, and AI/ML spaces • Collaborate cross-functionally with Demand Gen, product, analytics, and content teams to align paid acquisition with business goals Requirements • 3+ years of hands-on paid search and/or performance marketing with proven track record of scaling budgets profitably • B2B SaaS/Tech Background: Success running acquisition campaigns for technology companies; understanding of technical buyer personas • Multi-Channel Expertise: Advanced hands-on experience with Google Ads and LinkedIn Ads; native networks (Taboola, Outbrain, MGID) and Reddit/Twitter/X a plus • AI & Automation Fluency: High level of AI literacy; hands-on experience using automation and AI tools to optimize campaigns and analysis • Integrations & Automation Knowledge: Experience with marketing automation, pixel/event tracking, UTM structure, web attribution, and data integration • Data & Analytics Skills: Comfortable conducting analyses to identify trends and performance gaps

Performance Marketing Specialist
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User Acquisition Analyst- Base44
Wix · Tel Aviv-Yafo

Job Description As a User Acquisition Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends. In your day-to-day, you will: • Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks). • Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs. • Leverage big data and market trends to uncover new growth channels and audience segments. • Test, integrate, and master new advertising features and platform capabilities. • Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals Qualifications • 2+ years of experience in an analytical role; tech or marketing experience is an advantage. • Strong analytical mindset with proven experience translating raw data into actionable growth strategies. • Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end. • Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage). • Fluent English (written and spoken). Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

Performance Marketing Specialist
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Performance Marketing Analyst - Base44
Wix · Tel Aviv-Yafo

Job Description As a Performance Marketing Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends. In your day-to-day, you will: • Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks). • Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs. • Leverage big data and market trends to uncover new growth channels and audience segments. • Test, integrate, and master new advertising features and platform capabilities. • Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals Qualifications • 2+ years of experience in an analytical role; tech or marketing experience is an advantage. • Strong analytical mindset with proven experience translating raw data into actionable growth strategies. • Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end. • Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage). • Fluent English (written and spoken). Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

Performance Marketing Specialist
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Performance Marketing Analyst
Wix · Tel Aviv-Yafo

Job Description As a Performance Marketing Analyst, you’ll combine data, analytical thinking, and curiosity to drive marketing performance and business growth. You’ll manage and optimize paid campaigns across platforms such as Google Ads, YouTube, and Meta, analyze large datasets to uncover insights and trends, and translate them into clear business actions. Beyond day-to-day optimization, you’ll constantly look for new opportunities, challenge existing approaches, and use creative thinking, emerging technologies, and AI to help shape our marketing strategy and exceed our business goals. Qualifications • Analyze large and complex datasets to uncover insights, identify opportunities, and drive marketing and business decisions. • Own and optimize performance across multiple marketing channels, using data to understand what drives impact and how we can continuously improve. • Go beyond the numbers - ask the right questions, challenge assumptions, and translate analysis into clear insights and actionable recommendations. • Think strategically about our business, users, and marketing activity, identifying new opportunities to improve performance and exceed our targets. • Develop and test new ideas by combining analytical thinking with creativity and a strong understanding of marketing and consumer behavior. • Lead and shape cross-functional initiatives, using data and marketing expertise to influence strategies and decisions across teams and drive meaningful impact on business KPIs and growth. • Explore and adopt AI tools and new technologies to improve how we analyze, work, make decisions, and approach marketing challenges. • Take ownership of multiple projects and initiatives in a fast-moving environment, from identifying an opportunity through execution and measurement. Additional Information • Proven record of exceptional analytical and quantitative skills, demonstrated through academic achievements, professional experience, military service, or other relevant experience. • Strong ability to work with large datasets, identify patterns and trends, draw conclusions, and translate data into actionable business insights. • Advanced proficiency in Excel / Google Sheets, with the ability to independently analyze and manipulate complex datasets. • Demonstrated problem-solving ability and structured thinking, with the ability to break down complex questions and develop data-driven solutions. • Strong business orientation and ability to understand how marketing metrics and KPIs connect to broader business performance. • A demonstrated track record of high achievement and excellence, whether academically, professionally, or through other meaningful accomplishments. • AI-oriented, with a strong interest in using AI tools and emerging technologies to improve analysis, productivity, and decision-making. • Ability to manage multiple priorities and perform effectively in a fast-paced, collaborative environment.

Performance Marketing Specialist
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Mobile User Acquisition Manager
Moon Active · Tel Aviv-Yafo

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv. As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team. Responsibilities • Acquire new and high-quality players for our games in an efficient and profitable manner. • Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls. • Build strategic relationships with key acquisition partners, and ad networks. • Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning. • Manage fast-paced performance marketing projects under tight schedules and budget constraints. • Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D. • Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency. Requirements • 2 + years in mobile user acquisition and ad buying analysis experience at scale • Campaign management on self-served platforms - a Must • Highly analytical and technical: Understands components of ad calls across various channels • Ability to manipulate and analyze large quantities of data and present it in reports • Deep understanding of mobile attribution • Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools • Ability to take on multiple projects at the same time • Strong organizational, analytical, presentation and problem solving skills • Profound knowledge of MS-Office Products (Excel in particular) • Fluent English - verbal and written Advantage • Bsc in Industrial Engineering, Economics, Statistics or similar field. #LI-Hybrid

Performance Marketing Specialist
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Junior User Acquisition Manager
Moon Active · Tel Aviv-Yafo

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv. We're​ ​looking for​ ​a Junior​ User Acquisition Manager to join our growing Marketing team. You’ll be responsible for promoting our amazing products via various marketing channels. Responsibilities • Hands-on campaign management with various mobile ad networks. • Build and maintain strategic relationships with key acquisition partners. • Conduct data analysis (identifying trends, opportunities & discrepancies). • Manage fast-paced and dynamic projects in a highly organized manner, under tight schedules, and within the budget. • Collaborate with different team members within the Marketing department to deliver and execute successful marketing campaigns. Requirements • Bsc in Industrial Engineering, Economics, Statistics or similar field. • Willingness to learn and use third-party platforms. • Ability to take on multiple projects at the same time. • Strong organizational, analytical, presentation and problem solving skills. • Profound knowledge of MS-Office products (Excel in particular). • Fluent English - verbal and written. • Passion for marketing and mobile games. Advantages • Previous experience in a data driven environment • Ability to manipulate and analyze large quantities of data and present it in reports. #LI-Hybrid

Performance Marketing Specialist