Performance Marketing Specialist jobs in Israel

Job Description As a Performance Marketing Analyst, you’ll combine data, analytical thinking, and curiosity to drive marketing performance and business growth. You’ll manage and optimize paid campaigns across platforms such as Google Ads, YouTube, and Meta, analyze large datasets to uncover insights and trends, and translate them into clear business actions. Beyond day-to-day optimization, you’ll constantly look for new opportunities, challenge existing approaches, and use creative thinking, emerging technologies, and AI to help shape our marketing strategy and exceed our business goals. Qualifications • Analyze large and complex datasets to uncover insights, identify opportunities, and drive marketing and business decisions. • Own and optimize performance across multiple marketing channels, using data to understand what drives impact and how we can continuously improve. • Go beyond the numbers - ask the right questions, challenge assumptions, and translate analysis into clear insights and actionable recommendations. • Think strategically about our business, users, and marketing activity, identifying new opportunities to improve performance and exceed our targets. • Develop and test new ideas by combining analytical thinking with creativity and a strong understanding of marketing and consumer behavior. • Lead and shape cross-functional initiatives, using data and marketing expertise to influence strategies and decisions across teams and drive meaningful impact on business KPIs and growth. • Explore and adopt AI tools and new technologies to improve how we analyze, work, make decisions, and approach marketing challenges. • Take ownership of multiple projects and initiatives in a fast-moving environment, from identifying an opportunity through execution and measurement. Additional Information • Proven record of exceptional analytical and quantitative skills, demonstrated through academic achievements, professional experience, military service, or other relevant experience. • Strong ability to work with large datasets, identify patterns and trends, draw conclusions, and translate data into actionable business insights. • Advanced proficiency in Excel / Google Sheets, with the ability to independently analyze and manipulate complex datasets. • Demonstrated problem-solving ability and structured thinking, with the ability to break down complex questions and develop data-driven solutions. • Strong business orientation and ability to understand how marketing metrics and KPIs connect to broader business performance. • A demonstrated track record of high achievement and excellence, whether academically, professionally, or through other meaningful accomplishments. • AI-oriented, with a strong interest in using AI tools and emerging technologies to improve analysis, productivity, and decision-making. • Ability to manage multiple priorities and perform effectively in a fast-paced, collaborative environment.

Job Description As a User Acquisition Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends. In your day-to-day, you will: • Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks). • Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs. • Leverage big data and market trends to uncover new growth channels and audience segments. • Test, integrate, and master new advertising features and platform capabilities. • Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals Qualifications • 2+ years of experience in an analytical role; tech or marketing experience is an advantage. • Strong analytical mindset with proven experience translating raw data into actionable growth strategies. • Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end. • Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage). • Fluent English (written and spoken). Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

Job Description As a Performance Marketing Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends. In your day-to-day, you will: • Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks). • Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs. • Leverage big data and market trends to uncover new growth channels and audience segments. • Test, integrate, and master new advertising features and platform capabilities. • Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals Qualifications • 2+ years of experience in an analytical role; tech or marketing experience is an advantage. • Strong analytical mindset with proven experience translating raw data into actionable growth strategies. • Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end. • Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage). • Fluent English (written and spoken). Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

We're looking for a highly motivated, creative, and data-driven User Acquisition Specialist to join our growing team at Helfy. In this role, you'll lead the strategy and execution of user acquisition efforts across multiple platforms, helping us attract and convert new users to our digital health platform. Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC functions as an end-to-end telehealth marketplace, connecting: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication & OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits. Responsibilities Develop, execute, and manage large-scale user acquisition campaigns with budgets of at least 1M EUR per month across various channels, including social media (Facebook, Instagram, TikTok, etc.), paid search (Google Ads), display advertising, and content marketing. Conduct competitor analysis to identify market trends, benchmark performance, and uncover new opportunities for growth. Collaborate closely with the studio and creative teams to request and develop compelling, platform-specific creatives (static, video, and interactive ads) that drive high engagement and conversion rates. Analyze and report on campaign performance, including key metrics such as user acquisition, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV). Continuously optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI and scalability. Stay ahead of the latest trends and best practices in user acquisition, digital advertising, and healthcare marketing, and share insights with the team. Work closely with the marketing team to align user acquisition strategies with broader marketing goals and initiatives. Leverage data-driven insights to identify new opportunities for growth and improve campaign efficiency. Manage and plan budgets effectively, ensuring optimal allocation across channels to achieve business objectives. Requirements Bachelor's degree in marketing, communications, business, or a related field. 4+ years of experience in user acquisition, digital marketing, or performance marketing, preferably within the healthcare, telehealth, or related industries. Proven experience managing large-scale campaigns with budgets of at least 1M EUR per month. Proficiency in user acquisition tools and platforms, including Google Ads, Facebook Ads Manager, TikTok Ads, and analytics tools (e.g., Google Analytics, Tableau). Strong experience in competitor analysis, with the ability to translate insights into actionable strategies. Strong creative mindset with the ability to conceptualize and request high-performing ad creatives tailored to versatile platforms (social media, search, display, etc.). Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent written and verbal communication skills, with the ability to present complex data and strategies in a clear and concise manner. Collaborative team player with experience working closely with creative, marketing, and analytics teams. Fluent in English; proficiency in German or French is a strong advantage. Self-starter with a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment. If you are a creative, data-driven marketer with a passion for driving growth, managing large-scale campaigns, and making a meaningful impact in the healthcare industry, we'd love to hear from you! Join us at Helfy and help shape the future of telehealth.

About The Position Play Perfect is a fast-growing mobile gaming company that provides entertainment to millions of users around the world. The company is headquartered in Tel Aviv. With a team of talented and passionate developers, designers, industry experts and gamers, Play Perfect is at the forefront of creating immersive gaming experiences that engage players on a whole new level. As we continue to push the boundaries of what is possible in gaming, Play Perfect is poised to shape the future of the industry and redefine what it means to be a skill-based gaming company. As we expand, we're looking for a rockstar to join our great team! We're currently seeking a dynamic and innovative User Acquisition Manager to help elevate our user acquisition strategies and contribute to our continued success. Joining Play Perfect means working in a creative, collaborative environment where your ideas matter, and innovation is at the heart of everything we do. You'll have the opportunity to shape the future of mobile gaming alongside industry leaders and passionate gamers like yourself. We offer a supportive and inspiring work culture with numerous opportunities for professional growth and development. If you're eager to make an impact in the gaming world and work with a team as passionate as you are, Play Perfect is the place for you! Responsibilities As our User Acquisition Manager, you'll play a key role in driving Play Perfect's growth and success by: Campaign Management: Plan, launch, and optimize UA campaigns across multiple platforms (DSPs, SDK networks, affiliates, and incentivized networks) to drive growth and meet KPIs. Creative Collaboration: Partner with the creative team to design, test, and refine high-performing ad creatives and marketing assets. Analytical Deep Dives: Perform in-depth data analysis on campaign performance, player behavior, and funnel metrics to identify growth opportunities. Testing & Experimentation: Take calculated risks and design structured A/B tests to discover new channels, partners, and approaches. Competitive Research: Monitor industry trends and competitors on a daily basis to stay ahead of market shifts and emerging opportunities. Partnership Development: Build and maintain strong, productive relationships with acquisition partners and platforms. Cross-Functional Collaboration: Work closely with product, BI, and creative teams to ensure smooth execution and alignment of growth strategies. Requirements 2+ years of performance marketing or user acquisition experience in the mobile gaming industry. Experience from gaming studios, affiliates, brand marketing, DSPs, or SSPs is highly valued. Analytical Mindset: Strong data analysis skills, with the ability to dive deep, identify trends, and translate insights into actions. Campaign Skills: Proven track record of running and optimizing campaigns with measurable ROAS and user growth results. Growth Mindset: Open to experimentation, taking thoughtful risks, and learning from structured tests to drive continuous improvement Technical Proficiency: Advanced Excel/Google Sheets skills; familiarity with BI tools (e.g., Looker, Tableau) and MMPs (AppsFlyer, Adjust). Passion for Games: Curiosity about gaming trends and a strong motivation to understand player behavior. Language: Fluent English, both spoken and written. BA/B.Sc. in Business, Marketing, Economics, or a related field. Join Play Perfect and take the opportunity to work in an inspiring and innovative environment where you'll help shape the future of mobile gaming. If you're passionate about games, data-driven strategies, and building meaningful partnerships, we'd love to hear from you!

Play Perfect is a fast-growing mobile gaming company that provides entertainment to millions of users around the world. The company is headquartered in Tel Aviv. With a team of talented and passionate developers, designers, industry experts and gamers, Play Perfect is at the forefront of creating immersive gaming experiences that engage players on a whole new level. As we continue to push the boundaries of what is possible in gaming, Play Perfect is poised to shape the future of the industry and redefine what it means to be a skill-based gaming company. As we expand, we're looking for a rockstar to join our great team! We're currently seeking a dynamic and innovative User Acquisition Manager to help elevate our user acquisition strategies and contribute to our continued success. Joining Play Perfect means working in a creative, collaborative environment where your ideas matter, and innovation is at the heart of everything we do. You'll have the opportunity to shape the future of mobile gaming alongside industry leaders and passionate gamers like yourself. We offer a supportive and inspiring work culture with numerous opportunities for professional growth and development. If you're eager to make an impact in the gaming world and work with a team as passionate as you are, Play Perfect is the place for you! Responsibilities As our User Acquisition Lead, you'll play a key role in driving Play Perfect's growth and success by: Own and lead UA initiatives through strategic thinking and hands-on execution, serving as the team's UA subject matter expert and sharing knowledge across the department. Campaign Management: Plan, launch, and optimize UA campaigns across multiple platforms (DSPs, SDK networks, affiliates, and incentivized networks) to drive growth and meet KPIs. Creative Collaboration: Partner with the creative team to design, test, and refine high-performing ad creatives and marketing assets. Analytical Deep Dives: Perform in-depth data analysis on campaign performance, player behavior, and funnel metrics to identify growth opportunities. Testing & Experimentation: Take calculated risks and design structured A/B tests to discover new channels, partners, and approaches. Competitive Research: Monitor industry trends and competitors on a daily basis to stay ahead of market shifts and emerging opportunities. Partnership Development: Build and maintain strong, productive relationships with acquisition partners and platforms. Cross-Functional Collaboration: Work closely with product, BI, and creative teams to ensure smooth execution and alignment of growth strategies. Requirements 4-5 years of performance marketing or user acquisition experience in the mobile gaming industry. Experience from gaming studios, affiliates, brand marketing, DSPs, or SSPs is highly valued. Analytical Mindset: Strong data analysis skills, with the ability to dive deep, identify trends, and translate insights into actions. Campaign Skills: Proven track record of running and optimizing campaigns with measurable ROAS and user growth results. Growth Mindset: Open to experimentation, taking thoughtful risks, and learning from structured tests to drive continuous improvement Technical Proficiency: Advanced Excel/Google Sheets skills; familiarity with BI tools (e.g., Looker, Tableau) and MMPs (AppsFlyer, Adjust). Passion for Games: Curiosity about gaming trends and a strong motivation to understand player behavior. Language: Fluent English, both spoken and written. BA/B.Sc. in Business, Marketing, Economics, or a related field. Join Play Perfect and take the opportunity to work in an inspiring and innovative environment where you'll help shape the future of mobile gaming. If you're passionate about games, data-driven strategies, and building meaningful partnerships, we'd love to hear from you!

Papaya is one of the world's fastest-growing mobile gaming companies, delivering engaging, high-performing games to millions of players. Based in Tel Aviv, our mission is to create exceptional gaming experiences through outstanding product thinking, innovation, and execution. We are looking for an experienced and strategic Director of Performance to lead our Performance Marketing organization and drive sustainable growth across Papaya's portfolio of mobile games. In this role, you will own the overall User Acquisition, Retargeting, and Performance Marketing strategy, leading a high-performing team and overseeing multi-million-dollar marketing budgets across multiple games, markets, and channels. You will combine strategic thinking, deep performance expertise, strong analytical capabilities, and people leadership to identify growth opportunities, optimize investment, and continuously improve the efficiency and scale of our acquisition efforts. You will work closely with senior leadership and cross-functional teams across Marketing, Creative, Product, BI, Monetization, and Data to translate business goals into measurable growth. Responsibilities Own and define the overall Performance Marketing, User Acquisition, and Retargeting strategy across Papaya's portfolio of mobile games. Lead, mentor, and develop the Performance/UA organization, building a high-performing, data-driven team and developing future leaders. Own and optimize multi-million-dollar marketing budgets, ensuring efficient allocation across games, channels, markets, and platforms. Drive growth and profitability through continuous optimization of ROAS, LTV, CAC, retention, and user growth. Identify new growth opportunities, channels, platforms, and markets, and lead their evaluation and implementation. Set performance goals, KPIs, processes, and best practices across the organization. Oversee campaign strategy and performance across major self-serve platforms, while driving GTM and product marketing initiatives to support growth and successful product launches. Leverage data, attribution, experimentation, and market insights to make informed investment and growth decisions. Partner closely with Creative to shape creative strategy, testing frameworks, and the development of high-performing ad creatives. Work cross-functionally with Product, BI, Monetization, Data, and other stakeholders to identify opportunities and improve the full acquisition and monetization funnel. Build strong relationships with key advertising partners and stay ahead of industry trends, platform developments, and emerging growth opportunities. Establish a culture of experimentation, continuous learning, and data-driven decision-making across the Performance organization. Present performance results, business insights, forecasts, and strategic recommendations to senior leadership. Requirements 7+ years of experience in Performance Marketing / User Acquisition, with significant experience in mobile gaming. 3+ years of people management experience, including leading managers and/or a multi-layered Performance/UA organization. Proven experience owning large-scale UA and Retargeting operations across multiple games, markets, and channels. Excellent stakeholder management and communication skills, with the ability to influence senior leadership and drive alignment across multiple functions. Strong strategic, organizational, and problem-solving skills, with the ability to operate effectively in a fast-paced environment. Extensive experience managing and optimizing multi-million-dollar marketing budgets, with clear ownership of business and growth outcomes. Deep expertise in performance marketing metrics, including ROAS, LTV, CAC, retention, payback, and user growth. Extensive hands-on knowledge of major self-serve advertising platforms, including Social (Meta, Tiktok…), DSP+SDK (Applovin, Unity, Liftoff, Moloco, Mintegral), content, CPE (rewarded traffic), ASA, CTV, and others. Strong understanding of mobile attribution and measurement, including platforms such as AppsFlyer and Adjust, and the broader mobile measurement ecosystem. Strong analytical and business acumen, with the ability to translate complex data into strategic decisions and clear business recommendations. Proven experience partnering with Creative teams to develop, test, and scale high-performing ad creatives. Strong understanding of experimentation, performance optimization, and growth strategy in a mobile gaming environment. Advanced Excel skills; experience with SQL, Tableau, or other BI tools is a strong advantage, along with a demonstrated ability to leverage AI and adopt new tools, technologies, and methodologies to improve analytical processes and efficiency. Fluent English, both written and spoken.

Description About Port Port is the Agentic SDLC Platform. The way engineering teams build software is constantly evolving, and every new wave - such as AI agents operating across the SDLC- makes engineering more powerful, but also more complex and chaotic. Port turns that chaos into control: one platform to build, govern, and operate the software development lifecycle, enabling every team to move as fast as technology allows. Following our $100M Series C funding round, we are entering an exciting stage of significant growth and global expansion. As a product-led company, we believe the recipe for success is a world-class product that speaks for itself. About the role We're seeking a Paid Media Expert to own our paid search and Paid social strategy end-to-end. You'll build, launch, and optimize campaigns across multiple channels with full budget authority and direct access to leadership. This is a hands-on role where you drive real results in a fast-paced, growth-focused environment. What you’ll do: • Build and scale paid acquisition campaigns across Google Search, LinkedIn, Twitter/X, Reddit, and emerging channels with clear performance ownership • Manage budgets, hit ROAS/CPA targets, and continuously optimize through A/B testing on audiences, creatives, and messaging • Leverage AI tools and automation to enhance workflows, improve efficiency, and uncover optimization opportunities • Conduct deep-dive analyses on campaign and funnel performance; build dashboards to track KPIs and present actionable insights • Develop data-driven strategies targeting technical buyers in DevOps, infrastructure, and AI/ML spaces • Collaborate cross-functionally with Demand Gen, product, analytics, and content teams to align paid acquisition with business goals Requirements • 3+ years of hands-on paid search and/or performance marketing with proven track record of scaling budgets profitably • B2B SaaS/Tech Background: Success running acquisition campaigns for technology companies; understanding of technical buyer personas • Multi-Channel Expertise: Advanced hands-on experience with Google Ads and LinkedIn Ads; native networks (Taboola, Outbrain, MGID) and Reddit/Twitter/X a plus • AI & Automation Fluency: High level of AI literacy; hands-on experience using automation and AI tools to optimize campaigns and analysis • Integrations & Automation Knowledge: Experience with marketing automation, pixel/event tracking, UTM structure, web attribution, and data integration • Data & Analytics Skills: Comfortable conducting analyses to identify trends and performance gaps

About Humanz Humanz is a leading startup revolutionizing the creator economy. We are changing how brands and influencers around the world collaborate using proprietary technology and advanced AI. Our platform leverages the power of creators to help businesses grow, providing real-time data from impressions to sales and ROAS. We work with global enterprises and DTC brands to optimize performance by treating each creator as a unique channel. Watch us in action: https://youtu.be/qnGZPcqK_H4 The Opportunity We are looking for a sharp, data-driven Paid Acquisition Specialist to join our team. In this role, you will have the unique opportunity to build new growth channels, managing substantial budgets across Meta & TikTok for a diverse portfolio of top-tier global and local brands operating in the Israeli market. • Build & Scale: Establish and grow a new paid acquisition channel for our portfolio of global brands, including major enterprises and DTC leaders. • Campaign Management: End-to-end management of paid campaigns on Meta (Facebook/Instagram) & TikTok. Hands-on execution from strategy and setup to optimization and scaling is a must. • Content-Driven Performance: Leverage Humanz’s massive stream of high-quality creator content to fuel your campaigns. You’ll move beyond static banners, using the most advanced Meta & TikTok ad models to run high-velocity creative testing and scale authentic video content. • Creative Performance Analysis: Utilize strong analytical skills to track, measure, and report on campaign performance. You should be able to identify which creative hooks and formats drive results and use these insights to guide future production and optimizations. • Strategic Collaboration: Work closely with cross-functional teams and management to align advertising strategies with broader company marketing objectives. • Global Execution: Plan and execute multi-channel marketing campaigns tailored for diverse business types, geographies, and audience segments. Requirements • Experience: 3+ years of hands-on media buying experience, preferably within a global e-commerce brand or a top-tier media agency. • Platform Mastery: Deep knowledge and proven experience with Meta Ads Manager & TikTok Ads & Google Ads. • Analytical Mindset: Strong analytical skills with the ability to interpret complex data and draw actionable insights. • Education: B.A in Economics, Marketing, or equivalent practical experience. • Soft Skills: A natural leader and problem-solver who is driven by insights and results. Excellent interpersonal skills and the ability to multitask in a fast-paced environment. Advantage: • Experience with influencer marketing or the creator economy. • Familiarity with other ad platforms and Direct Media Buying ( Keshet, IDX, TA/OB, DV360 etc)

About Humanz Humanz is a leading startup revolutionizing the creator economy. We are changing how brands and influencers around the world collaborate using proprietary technology and advanced AI. Our platform leverages the power of creators to help businesses grow, providing real-time data from impressions to sales and ROAS. We work with global enterprises and DTC brands to optimize performance by treating each creator as a unique channel. Watch us in action: https://youtu.be/qnGZPcqK_H4 The Opportunity We are looking for a Paid Acquisition Junior to join our team. In this role, you will have the unique opportunity to build new growth channels, managing substantial budgets across Meta & TikTok for a diverse portfolio of top-tier global and local brands operating in the Israeli market. • Build & Scale: Establish and grow a new paid acquisition channel for our portfolio of global brands, including major enterprises and DTC leaders. • Campaign Management: End-to-end management of paid campaigns on Meta (Facebook/Instagram) & TikTok. Hands-on execution from strategy and setup to optimization and scaling is a must. • Content-Driven Performance: Leverage Humanz’s massive stream of high-quality creator content to fuel your campaigns. You’ll move beyond static banners, using the most advanced Meta & TikTok ad models to run high-velocity creative testing and scale authentic video content. • Creative Performance Analysis: Utilize strong analytical skills to track, measure, and report on campaign performance. You should be able to identify which creative hooks and formats drive results and use these insights to guide future production and optimizations. • Strategic Collaboration: Work closely with cross-functional teams and management to align advertising strategies with broader company marketing objectives. • Global Execution: Plan and execute multi-channel marketing campaigns tailored for diverse business types, geographies, and audience segments. Requirements • Experience: 0 -1 years of hands-on media buying experience, preferably within a global e-commerce brand or a top-tier media agency. • Platform Mastery: Deep knowledge and proven experience with Meta Ads Manager & TikTok Ads & Google Ads. • Analytical Mindset: Strong analytical skills with the ability to interpret complex data and draw actionable insights. • Education: B.A in Economics, Marketing, or equivalent practical experience. • Soft Skills: A natural leader and problem-solver who is driven by insights and results. Excellent interpersonal skills and the ability to multitask in a fast-paced environment. Advantage: • Experience with influencer marketing or the creator economy. • Familiarity with other ad platforms and Direct Media Buying ( Keshet, IDX, TA/OB, DV360 etc)

Description we are looking for an experienced marketing and lead a growing marketing team . Are you ready to make your mark in the online marketing world? We’re a fast-growing, global performance marketing company looking for a talented PPC Campaign Manager to elevate our campaigns and drive results. Join a dynamic, innovative team where your expertise will stand out and your professional growth will be supported every step of the way. We provide real development opportunities and room to grow with us long-term. What you’ll do: • Manage PPC Campaigns in Google Ads. • Lead and manage team of performance marketing specialists. • Maximize results: Monitor Performance, Manage and optimize campaigns to drive profits and ROI. • Create campaign strategies, including ad copywriting and keyword research. • Stay on top: Analyze trends, extract industry insights, and create performance reports. • Collaborate with team members to brainstorm new ideas and solutions. Requirements • Experience: 2+ years as a PPC Campaign Manager/Marketing Lead/Online marketing team lead /Sales team leader . • Experience in managing and developing teams. • Digital Marketing course / Bachelor's Degree advantage . • High level written English - a must. • Strong Google Sheets skills with a results-oriented mindset. • High attention to detail - a must. • Fast learner with strong adaptability. • Highly independent, well-organized, and structured in execution. • Creative and open minded – an advantage

Description Sunflower is an exciting and dynamic B2C gaming startup in Tel Aviv. Our mission is to create innovative and captivating gaming experiences that engage and thrill players. We’re looking for an ambitious and sharp Senior User Acquisition Manager to join us. This is a unique opportunity to contribute to a rapidly growing gaming company and make a significant impact on the industry. Responsibilities • Hands-on management of large-scale campaigns across multiple marketing channels (DSPs, SDK networks and RV) • Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners. • Develop, refine, and implement user acquisition strategies. • Stay updated on marketing trends and best practices, while combining latest insights and data, continually refining our marketing massaging. • Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs) • Work with creative team to create visually appealing assets. • Collaborate with product team, BA, BI and other cross-teams. • Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement. • Develop an efficient growth process in ongoing relationships, identify new opportunities, plan, test and implement new customer acquisition channels • Perform market research and analyze user behavior to identify new trends and opportunities. Requirements • 2+ years of experience as a User Acquisition Manager/Media Buyer in the Gaming Industry. • Proven ability to lead projects with a positive "can-do" attitude. • Sharp-minded and creative thinker with a passion for marketing. • Exceptional analytical and quantitative skills, capable of analyzing data, drawing conclusions, and developing actionable recommendations. • Initiative & leadership capabilities • Proficiency in Excel – must, SQL - an advantage. • Great communication and collaboration skills

Description Sunflower is a fast-paced B2C gaming startup in Tel Aviv on a mission to create gaming experiences that captivate millions. We're scaling fast. We're looking for a Social User Acquisition Manager who's equal parts data nerd and creative maverick. Someone who gets genuinely excited about A/B tests AND killer ad creative. If you're the type who geeks out over cohort curves but also has opinions on color palettes, we need to talk. Responsibilities • Hands-on management of user acquisition campaigns across Facebook, TikTok, Snapchat, and other social platforms • Monitor, analyze, and optimize campaigns with a relentless focus on hitting (and crushing) our KPIs • Plan and execute new marketing strategies – test boldly, learn fast, scale what works • Build and maintain strategic and genuine partnerships with key acquisition partners (not just transactional relationships) • Weekly updates - dive into the data to surface trends, wins, and "uh-oh" moments – and present them clearly • Collaborate with other team members and share knowledge of latest learnings to improve and enhance our marketing performance • Work closely with the creative team to ideate, test, and iterate on ad concepts that actually convert • Cooperate with Product, Monetization, Game Economy and BI teams – to align marketing strategies with the business • Conduct market research to identify trends & new opportunities and to keep up to date with the industry • Come with a "Can Do" approach Requirements • The skills: 1-2 years managing performance marketing campaigns (gaming experience is a major plus) • The degree: BA/BSc in Economics, Statistics, Psychology, Philosophy, or a quantitative field – bonus points for psych/econ combo • The brain: Strong analytical chops + an eye for what looks good. You know your way around Excel, and SQL is a big advantage • The mindset: Curious, independent, quick learner who doesn't wait to be told what to do • The vibe: You're a people person but can happily disappear into data for hours. You're fun to work with. You care. You're a little bit obsessive (in the best way) • The intangibles: Sharp, creative, willing to put in the extra mile when it counts. Not interested in coasting – you're here to build something • Fluent English (written and verbal) What we're really looking for: Someone with a knife between their teeth and a smile on their face. Analytical enough to spot a 2% conversion lift, creative enough to know why it happened. Someone who knows what they don't know – and gets excited about figuring it out.

Description Spines: #1 Fastest-Growing Book Publishing Platform in the U.S. At Spines, we’re rebuilding publishing for a new era: powered by technology. Our next-generation publishing platform combines powerful AI with human expertise to help writers publish professionally across every format, language, and global market. The tools we’re developing streamline editing, design, translation, production, and distribution, making a complex process simple, scalable, and author-first. Our mission is to make professional publishing possible for everyone, so no great story goes unheard. But what we’re really building is bigger: a platform that transforms how books are made, shared, and experienced globally. We’re growing a team of people who want to shape the future of publishing: creators, technologists, and storytellers driven by craft, purpose, and the opportunity to make a real impact for authors and readers everywhere. Ready to build what comes next and rewrite the future? Apply now. Position Overview: As the User Acquisition at Spines, you will be a key player in driving our user acquisition strategy across multiple platforms, with a focus on Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and other RTB platforms. You will oversee the entire lifecycle of paid campaigns, from strategy and execution to optimization and analysis. Reporting to the Chief Marketing Officer (CMO), you will work in a fast-paced, data-driven environment where your impact directly contributes to the company’s rapid growth and success. This role offers a unique opportunity to join a still early-stage company with significant growth potential and a real chance to shape the future of Spines’ digital marketing efforts. You will be responsible for crafting campaigns that maximize user acquisition and brand visibility, ensuring our cutting-edge platform reaches a global audience of aspiring authors and readers. Key Responsibilities: • Campaign Strategy & Execution: Develop, implement, and optimize PPC campaigns across Google Ads, Meta Ads, and other digital platforms to drive user acquisition and growth. • Budget Management: Manage acquisition budgets effectively, ensuring maximum ROI while meeting cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) targets. • Performance Analysis: Analyze campaign performance through data analytics tools, providing actionable insights and adjustments for optimization. • A/B Testing & Optimization: Lead A/B testing initiatives to refine ads, landing pages, and conversion funnels, driving higher performance and engagement. • Collaboration: Work closely with content, design, and product teams to ensure campaign alignment with business goals and branding. • Technology Utilization: Leverage automation and data-driven tools to streamline processes and scale campaigns efficiently. • Reporting: Provide regular reports and insights to stakeholders, translating performance metrics into actionable strategies. • Industry Trends: Stay updated with industry changes, platform updates, and best practices to maintain a competitive edge. Requirements ● 5+ years of experience ● Proven experience as a PPC Manager, User Acquisition Manager, or similar role, focusing on Google Ads and Meta Ads. ● Experience managing high-budget campaigns with a strong track record of optimizing for ROI. ● Expertise in analytics tools such as Google Analytics, Facebook Business Manager, and other ad and data platforms. ● Experience in A/B testing, audience targeting, and keyword research. ● Strong communication and collaboration skills, with the ability to turn data into actionable insights. ● Self-motivated and passionate about growth marketing and data-driven strategies.

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance - not replace - independent professionals. HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter. Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and maintain a growth mindset. We know experience comes in many forms - some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply. We're seeking a Senior User Acquisition Manager to own paid social as a core growth engine for HoneyBook. You'll take ownership of high-budgets, full-funnel campaigns, shape testing frameworks and push the channel mix into new territory. A few of the things you will do: • Own the strategy, budget allocation, and day-to-day management of large-scale paid social campaigns across Meta, TikTok, YouTube, LinkedIn, Reddit, and other emerging channels - balancing brand awareness and performance objectives, and making the call on where and how to invest to hit pipeline and revenue targets. • Use creative and conversion data to identify and reach high-value audiences, and continuously optimize performance across the funnel. • Lead testing roadmaps — audience, creative, bidding, and platform-level experiments — and translate results into scalable strategy. • Partner closely with Creative, Lifecycle, Brand, and cross-functional stakeholders (Product, Data, Finance) to plan and execute high-impact, integrated campaigns. • Measure, track, and document all test results, brand lift studies, and critical insights; build the measurement frameworks that connect spend to business outcomes. • Create and present clear, actionable reports and recommendations to marketing leadership, using data analysis and visualization to tell the story behind the numbers. • Stay ahead of platform changes, betas, and emerging channels, and bring point-of-view on where HoneyBook should test next. • Act as a senior voice on the team — sharing best practices, raising the bar on channel expertise, and mentoring more junior team members as the team grows. What we're looking for in a candidate • Analytical thinking— a healthy data obsession is required to work in this role given the amount of data at our fingertips. You'll need to analyze performance at a granular level, diagnose issues quickly, and identify new opportunities to optimize and scale campaigns. • Creative thinking— guided by data, you'll partner with the Creative team to iterate on high-performing ads, develop new testing frameworks, and push creative strategy forward. • Strategic ownership— you don't just execute campaigns, you own outcomes. You can zoom out to set channel strategy and zoom in to catch the details that make or break performance. • Inquisitive— you challenge the status quo, constantly look for new tactics within existing channels to drive performance, and stay on top of new digital media opportunities and emerging platforms. What's needed: • 5+ years of professional experience managing and scaling paid social campaigns with significant budgets at a global subscription-based or SaaS company, including hands-on, senior-level ownership of Meta and YouTube. • Proven experience managing campaigns across TikTok, LinkedIn, and/or Reddit; experience testing and scaling emerging platforms is a strong plus. • Extensive experience with audience segmentation, personalization, and conversion rate optimization. • A track record of building and running structured testing frameworks (creative, audience, bidding) and translating results into strategy. • Sharp attention to detail across all aspects of campaign management, from setup to reporting. • Strong command of marketing analytics platforms and marketing technology (attribution tools, ad platform reporting, BI tools). • Comfortable leveraging AI tools to speed up analysis, reporting, and day-to-day execution. • Excellent communication and cross-functional collaboration skills; comfortable presenting insights and recommendations to senior stakeholders. • You thrive in a fast-paced, dynamic environment and enjoy owning ambiguous, high-impact problems. The good stuff: Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do. Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often! Compensation: We offer a competitive salary and meaningful equity grants. Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost. Our core values: People come first: We prioritize people as we explore opportunities and work through challenges. Raise the bar: We push for greatness—for ourselves, each other, and our members. Own it: Trust and ownership let us make decisions with confidence. We love what we do: We bring passion to our work and love what we create for our members. Keep it real: Authenticity, respect, and transparency are at our core. The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150M in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors. Follow us on LinkedIn, BuiltIn and Instagram to catch the latest stories about HoneyBook. Applicant Information When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information. We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others. Access our Privacy Policy .

Loora is on a mission to revolutionize education and break down language barriers with its cutting-edge AI, building the first-ever personal AI English tutor. Loora offers its users an AI tutor that is always available to talk about whatever they want, give immediate feedback on English skills, and guide them on their journey to fluency. As we scale globally, we’re looking for a data-driven User Acquisition Manager to manage and lead Google Ads as well as our Web2App engine. You will own the UA strategy, budget, and channel mix to build high-converting web quiz funnels that drive quality users into the mobile app. This is a high-impact role with end-to-end responsibility across web funnels and paid performance channels, cross-functional ownership and a direct line to the company’s growth trajectory. What You’ll Do: • Run and scale campaigns across Google Ads (Search, Demand Gen etc) and other paid channels with a focus on revenue-based goals. • Analyze funnel performance end-to-end to identify and eliminate conversion bottlenecks. • Manage $1M+ monthly budgets, optimizing for CAC, LTV, and ROAS. • Collaborate with Product, Data, and Creative teams to ideate, test, and launch growth experiments quickly. • Introduce new ideas, tools, and approaches to continuously improve acquisition efficiency. Requirements: • 4–6 years of hands-on User Acquisition / Performance Marketing experience, with strong focus on Google Ads (Search, Demand Gen) and Web2App funnels. • Proven success managing $1M+ monthly budgets with strong ROAS for subscription-based products. • Deep understanding of web funnels and Web2App conversion flows- advantage • Data-fluent: experienced with AppsFlyer (or similar MMP), GA4 and BI tools. • AI-savvy, comfortable with AI tools and utilizes them in your day to day • Hands-on, curious, and comfortable taking bold bets and learning fast. Fluent in English

Description Workiz is the AI growth engine for home service businesses, an operating system that runs the day and drives the growth. AI answers every call and books the job. Dispatch fills the board and puts the right tech in front of the customer. Estimates, invoices, and payments handle themselves. And because marketing is built into the same system, the job history a business already owns brings back old customers, fills slow weeks, and recovers estimates that went cold. Operations and demand generation in one platform. Trusted by over 120,000 pros across North America in HVAC, plumbing, garage door, and other trades. We're proud to be ranked #5 on Dun's 100 list of 2025 of Israel's best companies to work for. About the role: We’re looking for a Senior Acquisition Manager to take full ownership of paid acquisition performance across every major channel. This is not a "run the campaigns and report the numbers" role — we want someone who thinks like a founder about their budget, questions the standard playbook, and finds growth where others aren’t looking. You’ll own the targets, the spend, the channel mix, and the story behind the numbers. So, what will you be doing all day? • Full ownership of paid acquisition strategy and performance across Meta, Google, TikTok, and emerging channels — including AI-driven ad surfaces — managing a significant monthly budget end to end. • Setting and owning, CAC, and ROAS targets in partnership with sales, and being the single point of accountability for acquisition performance. • Building, testing, and scaling full-funnel campaigns, from top-of-funnel awareness through bottom-of-funnel conversion. • Reporting and attribution — building dashboards in Tableau and analytics tools that turn raw data into decisions, and keeping HubSpot data clean from click to closed revenue. • Owning tracking infrastructure (Google Tag Manager, pixels, conversion APIs) so measurement stays accurate as privacy and platform changes keep shifting the ground. • Constantly testing new channels, formats, and creative angles — bringing ideas that go beyond the standard growth playbook. • Partnering with creative, product marketing, and sales to keep acquisition strategy aligned with broader company growth goals. Requirements Ideally, we’re looking for • 5+ years of hands-on experience in acquisition marketing, managing large monthly budgets in a B2B or high-growth environment. • Proven, hands-on expertise across Meta, Google, TikTok, and newer advertising channels — you’ve actually built and optimized campaigns, not just briefed an agency. • Strong, comfortable-in-the-data analytical skills — you build the dashboard, you don’t just read the one someone hands you. • A genuine owner mentality: you treat the budget like it’s your own money, you don’t wait to be told what to test next, and you’re accountable for the number, not just the activity. • An outside-the-box thinker who challenges the standard playbook and isn’t afraid to bet on an unconventional channel or format. • A can-do, roll-up-your-sleeves attitude that thrives in a fast-paced B2B environment where priorities shift. • Sharp communication skills — able to turn performance data into a clear, honest story for leadership. Why Join Workiz? Hiring process with us At Workiz, we aim to complete our hiring processes at lightning speed, keeping the time between when we receive your CV until you (hopefully) sign with us super short, communicative and transparent. Why You'll Love Being a Workizer • We're located in the heart of Tel Aviv, just a short walk from Rothschild Boulevard. • Our workweek is flexible and hybrid • You'll actually love the product you work with and the people too :) • Excellent benefits • Team players. Rockstars without the ego. Fast learners that work hard and get S*** done. • There is no such thing as a bad idea • Diversity isn't just a buzzword - our team is 45% women and 55% men! • You can grow your career in any direction you choose • We know how to have fun! Join our ping pong tournaments and other spontaneous activities. Oh, and we throw some killer parties • We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties

About Guidde Guidde is an AI digital adoption platform that serves as the creation and consumption hub for modern organizations. Founded in 2021 by seasoned entrepreneurs, we use generative AI to transform workflows into rich, multi-format documentation in minutes. Our platform helps teams scale knowledge across employees, customers, and even AI systems, turning everyday processes into instant, in-app video guiddes that live where work actually happens. More than 5,000 organizations worldwide, from fast-growing startups to Fortune 500 enterprises, rely on Guidde to reduce support load, accelerate onboarding, and make knowledge accessible on demand. We’re building the future of how knowledge is created, shared, and experienced. The Ideal "Guidder" is like our platform - clear, impactful, and focused on delivering value. We blend a startup environment with sports team principles - strategic in planning, collaborative in execution, and obsessed with customer wins. We value doers who listen more than they talk and who show up ready to play their best game. Ready to make your mark on our roster? Go Guidde! If you're a Google Ads expert who thinks in numbers, obsesses over every dollar of spend, gets a thrill from squeezing more performance out of a campaign, and is comfortable leveraging AI and LLMs to work smarter and faster — this is your game to play. What will you do? • Own and optimize Google Ads end-to-end: Manage Search, Performance Max, Display, and YouTube campaigns to drive user and pipeline growth. • Lead in-house media transition: Take over management of a six-figure monthly budget currently run by an external agency. • Drive growth via paid channels: Focus on Google and emerging platforms like OpenAI to expand reach and acquisition. • Partner on attribution tracking: Collaborate on measurement and reporting across GA4, GTM, and HubSpot. • Collaborate cross-functionally: Work with design, product marketing, and sales to align campaigns with GTM priorities and target personas. • Explore emerging ad platforms: Test and scale new channels and user experience to stay ahead of industry trends. What will you need to have? • Google Ads expertise: 2-4 years of hands-on Google Ads experience, managing significant budgets with full ownership of strategy and execution. • Deep, practical expertise across Search, Performance Max, Display/remarketing, and YouTube — including bidding strategies, audience building, and conversion tracking setup • Strong analytical skills: comfortable pulling and interpreting data independently (Google Ads reporting, GA4, Excel/Sheets, dashboards) to drive decisions, not just execute them • Comfort with AI and LLMs: Familiarity with leveraging AI tools to enhance campaign performance and workflows. • Cross-functional collaboration: Experience working with marketing and design teams on landing pages and funnels. • Comfort taking ownership of a channel end-to-end, including transitioning agency-managed work in-house, is a plus • Excellent communication skills in English, with the ability to explain performance data clearly to non-technical stakeholders Your journey with Guidde • Leave Your Mark: Contribute meaningfully to our growth story. • Work Your Way (Hybrid): Enjoy a flexible work arrangement based in Tel Aviv • Innovate Together: Be part of a collaborative and forward-thinking team. • Fuel Your Growth: Access opportunities for professional development and advancement. • Your Value Matters: Receive a competitive compensation and benefits package. We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

Description About Port Port is the Agentic SDLC Platform. The way engineering teams build software is constantly evolving, and every new wave - such as AI agents operating across the SDLC- makes engineering more powerful, but also more complex and chaotic. Port turns that chaos into control: one platform to build, govern, and operate the software development lifecycle, enabling every team to move as fast as technology allows. Following our $100M Series C funding round, we are entering an exciting stage of significant growth and global expansion. As a product-led company, we believe the recipe for success is a world-class product that speaks for itself. About the role We're seeking a Paid Media Expert to own our paid search and Paid social strategy end-to-end. You'll build, launch, and optimize campaigns across multiple channels with full budget authority and direct access to leadership. This is a hands-on role where you drive real results in a fast-paced, growth-focused environment. What you’ll do: • Build and scale paid acquisition campaigns across Google Search, LinkedIn, Twitter/X, Reddit, and emerging channels with clear performance ownership • Manage budgets, hit ROAS/CPA targets, and continuously optimize through A/B testing on audiences, creatives, and messaging • Leverage AI tools and automation to enhance workflows, improve efficiency, and uncover optimization opportunities • Conduct deep-dive analyses on campaign and funnel performance; build dashboards to track KPIs and present actionable insights • Develop data-driven strategies targeting technical buyers in DevOps, infrastructure, and AI/ML spaces • Collaborate cross-functionally with Demand Gen, product, analytics, and content teams to align paid acquisition with business goals Requirements • 3+ years of hands-on paid search and/or performance marketing with proven track record of scaling budgets profitably • B2B SaaS/Tech Background: Success running acquisition campaigns for technology companies; understanding of technical buyer personas • Multi-Channel Expertise: Advanced hands-on experience with Google Ads and LinkedIn Ads; native networks (Taboola, Outbrain, MGID) and Reddit/Twitter/X a plus • AI & Automation Fluency: High level of AI literacy; hands-on experience using automation and AI tools to optimize campaigns and analysis • Integrations & Automation Knowledge: Experience with marketing automation, pixel/event tracking, UTM structure, web attribution, and data integration • Data & Analytics Skills: Comfortable conducting analyses to identify trends and performance gaps

Description About Us Arpeely is bootstrapped and has been profitable since day one. We built one of the most efficient programmatic acquisition engines on the planet: processing billions of ad decisions a day, generating terabytes of live behavioral data, and turning it into margins most SaaS companies would kill for. At the core of that engine is a team of data scientists and ML engineers running tens of billions of sub-second predictions a day, deciding in milliseconds which impression is worth buying and what it’s worth. About Ace AI Now we’re taking everything we’ve learned about how people move through the web and putting it into our most innovative consumer product yet: Ace AI, an AI-native browser already reaching millions of people, built to simplify and improve everyday online life with the help of AI. This is a rare opportunity: a category that hasn’t meaningfully changed in over a decade, and a profitable company with the data and the acquisition engine to win it on its own terms. Come build it with us. What You’ll Do As our Director of User Acquisition & Media Buying, you’ll take full ownership of our paid acquisition activity and lead our UA organization at scale. You’ll own how we allocate and scale significant advertising budgets, lead the teams behind our acquisition activity, and be accountable for the overall performance of our paid media operation. • Own the overall User Acquisition and Media Buying operation, from strategy through performance. • Own budget planning and define how and where we allocate and scale advertising spend across channels and growth opportunities. • Lead and develop a substantial UA and Media Buying organization, including team leads and managers. • Define the strategy, priorities, and performance goals for our paid acquisition activity. • Oversee acquisition across Search, Meta, RTB exchanges, and additional performance channels. • Continuously identify opportunities to scale spend while maintaining strong business performance. • Use performance data to make strategic decisions around budget allocation, scaling, and optimization. • Build the structure, processes, and operating cadence required to run a large-scale UA organization effectively. • Partner cross-functionally with relevant teams to align acquisition strategy, priorities, and investment decisions with broader business goals. • Stay close to the market, platforms, and emerging acquisition opportunities to continuously expand and improve our media operation. Requirements • Significant experience leading User Acquisition, Media Buying, or Performance Marketing at scale. • Proven experience managing large UA teams or organizations, including managers and team leads. • Experience owning and allocating significant advertising budgets in a performance-driven environment. • Proven track record of scaling user acquisition and media spend while maintaining strong business performance. • Deep understanding of performance marketing and the economics behind scaling paid acquisition. • Strong multi-channel acquisition experience, including Search and Meta. • Strong analytical and business judgment, with the ability to turn performance data into high-impact investment decisions. • Proven ability to build, lead, and develop high-performing teams. • Ability to operate with significant ownership and independently drive a business-critical function. • Strong leadership, communication, and stakeholder management skills.