Performance Marketing Specialist jobs in Herzliya

We're looking for a highly motivated, creative, and data-driven User Acquisition Specialist to join our growing team at Helfy. In this role, you'll lead the strategy and execution of user acquisition efforts across multiple platforms, helping us attract and convert new users to our digital health platform. Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC functions as an end-to-end telehealth marketplace, connecting: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication & OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits. Responsibilities Develop, execute, and manage large-scale user acquisition campaigns with budgets of at least 1M EUR per month across various channels, including social media (Facebook, Instagram, TikTok, etc.), paid search (Google Ads), display advertising, and content marketing. Conduct competitor analysis to identify market trends, benchmark performance, and uncover new opportunities for growth. Collaborate closely with the studio and creative teams to request and develop compelling, platform-specific creatives (static, video, and interactive ads) that drive high engagement and conversion rates. Analyze and report on campaign performance, including key metrics such as user acquisition, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV). Continuously optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI and scalability. Stay ahead of the latest trends and best practices in user acquisition, digital advertising, and healthcare marketing, and share insights with the team. Work closely with the marketing team to align user acquisition strategies with broader marketing goals and initiatives. Leverage data-driven insights to identify new opportunities for growth and improve campaign efficiency. Manage and plan budgets effectively, ensuring optimal allocation across channels to achieve business objectives. Requirements Bachelor's degree in marketing, communications, business, or a related field. 4+ years of experience in user acquisition, digital marketing, or performance marketing, preferably within the healthcare, telehealth, or related industries. Proven experience managing large-scale campaigns with budgets of at least 1M EUR per month. Proficiency in user acquisition tools and platforms, including Google Ads, Facebook Ads Manager, TikTok Ads, and analytics tools (e.g., Google Analytics, Tableau). Strong experience in competitor analysis, with the ability to translate insights into actionable strategies. Strong creative mindset with the ability to conceptualize and request high-performing ad creatives tailored to versatile platforms (social media, search, display, etc.). Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent written and verbal communication skills, with the ability to present complex data and strategies in a clear and concise manner. Collaborative team player with experience working closely with creative, marketing, and analytics teams. Fluent in English; proficiency in German or French is a strong advantage. Self-starter with a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment. If you are a creative, data-driven marketer with a passion for driving growth, managing large-scale campaigns, and making a meaningful impact in the healthcare industry, we'd love to hear from you! Join us at Helfy and help shape the future of telehealth.

Description Spines: #1 Fastest-Growing Book Publishing Platform in the U.S. At Spines, we’re rebuilding publishing for a new era: powered by technology. Our next-generation publishing platform combines powerful AI with human expertise to help writers publish professionally across every format, language, and global market. The tools we’re developing streamline editing, design, translation, production, and distribution, making a complex process simple, scalable, and author-first. Our mission is to make professional publishing possible for everyone, so no great story goes unheard. But what we’re really building is bigger: a platform that transforms how books are made, shared, and experienced globally. We’re growing a team of people who want to shape the future of publishing: creators, technologists, and storytellers driven by craft, purpose, and the opportunity to make a real impact for authors and readers everywhere. Ready to build what comes next and rewrite the future? Apply now. Position Overview: As the User Acquisition at Spines, you will be a key player in driving our user acquisition strategy across multiple platforms, with a focus on Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and other RTB platforms. You will oversee the entire lifecycle of paid campaigns, from strategy and execution to optimization and analysis. Reporting to the Chief Marketing Officer (CMO), you will work in a fast-paced, data-driven environment where your impact directly contributes to the company’s rapid growth and success. This role offers a unique opportunity to join a still early-stage company with significant growth potential and a real chance to shape the future of Spines’ digital marketing efforts. You will be responsible for crafting campaigns that maximize user acquisition and brand visibility, ensuring our cutting-edge platform reaches a global audience of aspiring authors and readers. Key Responsibilities: • Campaign Strategy & Execution: Develop, implement, and optimize PPC campaigns across Google Ads, Meta Ads, and other digital platforms to drive user acquisition and growth. • Budget Management: Manage acquisition budgets effectively, ensuring maximum ROI while meeting cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) targets. • Performance Analysis: Analyze campaign performance through data analytics tools, providing actionable insights and adjustments for optimization. • A/B Testing & Optimization: Lead A/B testing initiatives to refine ads, landing pages, and conversion funnels, driving higher performance and engagement. • Collaboration: Work closely with content, design, and product teams to ensure campaign alignment with business goals and branding. • Technology Utilization: Leverage automation and data-driven tools to streamline processes and scale campaigns efficiently. • Reporting: Provide regular reports and insights to stakeholders, translating performance metrics into actionable strategies. • Industry Trends: Stay updated with industry changes, platform updates, and best practices to maintain a competitive edge. Requirements ● 5+ years of experience ● Proven experience as a PPC Manager, User Acquisition Manager, or similar role, focusing on Google Ads and Meta Ads. ● Experience managing high-budget campaigns with a strong track record of optimizing for ROI. ● Expertise in analytics tools such as Google Analytics, Facebook Business Manager, and other ad and data platforms. ● Experience in A/B testing, audience targeting, and keyword research. ● Strong communication and collaboration skills, with the ability to turn data into actionable insights. ● Self-motivated and passionate about growth marketing and data-driven strategies.