Marketing Operations Manager jobs in Tel Aviv-Yafo

Description Workiz is the AI growth engine for home service businesses, an operating system that runs the day and drives the growth. AI answers every call and books the job. Dispatch fills the board and puts the right tech in front of the customer. Estimates, invoices, and payments handle themselves. And because marketing is built into the same system, the job history a business already owns brings back old customers, fills slow weeks, and recovers estimates that went cold. Operations and demand generation in one platform. Trusted by over 120,000 pros across North America in HVAC, plumbing, garage door, and other trades. We're proud to be ranked #5 on Dun's 100 list of 2025 of Israel's best companies to work for. Who are you? You’re a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running. Your job is to take it from good to great: sharpen what’s working, fix what’s leaking, and level it up as we scale. You live in HubSpot, get a quiet thrill from a workflow that just works, and see a leaky funnel or broken attribution model as a puzzle waiting to be solved. You’re senior enough to own the marketing and partnerships tech stack end-to-end, but you’re an individual contributor at heart. You’d rather get into the system and improve it yourself than hand it off. You think in terms of full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity is routed, tracked, and credited correctly through revenue. You embrace AI as a core part of how you work, actively experimenting with new ways to improve automations, connect tools, and increase your own output. You move fast, support your decisions with data, and bring structure and clarity to everything you touch. What will you be doing all day? This is a hands-on ownership role. You’ll take systems that already exist and make them faster, cleaner, and more scalable. • Own and optimize HubSpot Marketing Operations, including workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the journey from first touch through conversion. • Elevate marketing operations by ensuring campaigns, lead routing, attribution, and reporting are accurate, efficient, and scalable. • Sharpen tracking and attribution by improving how we measure the funnel end-to-end, strengthening the connection between paid channels and HubSpot, and evolving our multi-touch attribution model into a trusted source of truth. • Improve automation and middleware by maintaining and upgrading the connections between HubSpot, our databases, and advertising platforms. • Oversee data quality, including incoming data requests, audience segmentation, performance analysis, and regular database hygiene audits. • Own partnership operations by improving how we track partner-sourced and partner-influenced pipeline, automating lead handoffs and routing, and providing the partnerships team with reliable data. • Drive attribution and analytics across acquisition, conversion, expansion, and churn. Identify where the funnel is breaking, where budget is performing, and where improvements will have the greatest impact. • Bring AI into the marketing engine by identifying manual, repetitive, and error-prone processes and automating them with AI and no-code or low-code tools. • Partner cross-functionally with teams across the company to improve operational efficiency and accelerate growth throughout the customer lifecycle. Requirements Ideally, we're looking for • 5+ years in marketing operations, RevOps, or GTM operations, in B2B SaaS, with a track record of owning and improving a marketing tech stack. • Deep HubSpot expertise: expert across workflows, integrations, lifecycle management, campaign management, reporting, and Hubspot Marketing Hub. This is the core of the role. • Strong mastery of HubSpot Campaigns: structuring, executing, and reporting on them. • A builder's mindset for automation: you translate business needs into working systems and love optimizing a process until it just runs. You pick up new tools fast. • Solid grasp of paid channels: Facebook Ads and Google Ads, and how they connect to HubSpot for tracking and attribution. • GTM understanding: how marketing, sales, and partnerships fit together as one revenue motion. • Experience operating in a fast-moving, SMB SaaS or scale-up environment. • Strong problem-solving and analytical skills; comfortable working with data to drive decisions. • Fluent English: reading, writing, and speaking. These would also be nice • Experience with automation platforms such as Make and n8n, along with APIs, webhooks, and JSON. • Experience with BI and attribution tools such as Tableau, as well as mobile attribution platforms such as AppsFlyer. • SEO and AEO, or Answer Engine Optimization, experience within HubSpot. • A background in Revenue Operations or HubSpot consulting. • Experience with AI-powered development tools such as Claude Code, Cursor, or similar platforms. Hiring process with us At Workiz, we aim to complete our hiring processes at lightning speed, keeping the time between when we receive your CV until you (hopefully) sign with us super short, communicative, and transparent. Why Join Workiz? Why You'll Love Being a Workizer • We're located in the heart of Tel Aviv, just a short walk from Rothschild Boulevard. • Our workweek is flexible and hybrid. • You'll actually love the product you work with, and the people too ? • Excellent benefits. • Team players. Rockstars without the ego. Fast learners that work hard and get S*** done. • There is no such thing as a bad idea. • You can grow your career in any direction you choose. • Diversity isn't just a buzzword. • We know how to have fun! Join our ping pong tournaments and other spontaneous activities. Oh, and we throw some killer parties. • We build our people up. Every team member is treated as a long-term investment, and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties.

Who Connecteam is: Connecteam is the leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide. We built Connecteam for real operators - the people running shifts, jobs, and teams across stores and sites. The kind of work that doesn’t happen behind a desk, and doesn’t have time for messy spreadsheets, scattered group chats, or tools that don’t talk to each other. Connecteam brings daily operations and team communication into one intuitive app - from hiring and scheduling to training, tasks, and day-to-day coordination. It gives teams the clarity and control to run the day, shift after shift, job after job. Backed by $220M+ from Insights Partners, Stripes, and Tiger Global, Connecteam is rapidly expanding worldwide - empowering frontline teams to work smarter, stay connected, and operate with greater efficiency. About the Role We are seeking a dynamic Marketing Operations Manager to join our team. The ideal candidate will have deep experience with operations management - and will play a critical role in optimizing marketing processes and technologies, managing lead flow, and analyzing the marketing performance to drive conversions. Key Responsibilities • Lead Management & Sales Coordination Own the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency. • HubSpot Architecture & Marketing Automation Own the HubSpot CRM architecture and operations: maintain database health, object associations, property structure, and field mappings to ensure data integrity. Design, build, and optimize marketing automation - including email nurtures, lead routing rules, lifecycle stage transitions, and list segmentation - to drive efficient campaign execution and seamless reporting. • Marketing Analytics & Strategic Insights Conduct deep-dive analyses to identify trends and address emerging needs across the funnel - such as changes in lead quality, demo completion rates, and campaign performance - supporting data-driven decision-making across the team. • Marketing Technology & Process Operations Oversee the marketing technology stack and core operational processes: manage current tools, evaluate and implement new solutions, and lead user configuration and adoption. Drive operational excellence by improving cross-functional workflows, onboarding team members, and collaborating with finance to manage marketing budgets and expenses effectively. • Team Performance & KPI Evaluation Establish monitoring frameworks to evaluate the marketing team’s performance and track their ability to meet key KPIs. Analyze operational bottlenecks to help sub-teams optimize campaign execution, resource allocation, and overall output. • AI Innovation & Workflow Efficiency Proactively identify opportunities to modernize marketing operations by evaluating, building, and deploying new AI-powered tools, custom agents, and automated workflows. Streamline routine tasks and actively train and support the marketing organization to drive AI adoption and fluency across daily operations. Experience & Skills • 1-2 years of experience in marketing operations, project management or equivalent. • Familiarity in working with Monday, Hubspot and automation tools like Zapier and N8N. • Understanding and hands-on experience with AI tools (e.g., ChatGPT, Claude, GenAI tools) to enhance day-to-day work efficiency and automate workflows. • Familiarity with APIs and webhooks to connect systems, pass data between tools, and build custom automation workflows. • Experience with lead management processes, pipeline reporting is an advantage. • Analytical mindset with a data-driven approach to problem-solving and decision-making. • Excellent communication and collaboration skills, with the ability to work cross-functionally across marketing, sales, and operations teams. • Experience with other marketing technologies (e.g., Google Analytics, Salesforce, data visualization tools) is a plus. • Effectively plans, executes, and tracks multiple projects with strong attention to detail and deadlines. • Comfortable managing several priorities and work streams at the same time in a fast-paced environment. • Quickly absorbs new tools, processes, and technologies with minimal guidance. • Takes ownership, works autonomously, and proactively drives initiatives forward. #LI-Hybrid Joining Connecteam Is The Smart Move: • We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties. • We make an impact on our customer’s business. We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage, and run their deskless workforce. Our product offers them an effective and affordable solution to run their business. • We get the job done. Connecteam employees are passionate in executing their job duties so they can drive the company forward and provide real value to our customers. • We have fun! From weekly happy hours to holiday parties, we always enjoy each other’s company (and good food, of course). Connecteam is like one big, happy family! • Everyone is welcome. Connecteam is committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team and enrich their lives. 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Description About The Position Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities - including agentless cloud posture discovery, real-time threat protection, and integrated API security. We're in a period of significant growth. There's an enormous amount to build, improve, and shape - and every hire changes the trajectory of the company. We're looking for a Marketing Operations Lead to build and run the engine behind our pipeline: the systems, data, workflows, and integrations that turn every touchpoint into qualified pipeline. You'll own the marketing tech stack end to end, from the first form fill to the hand-off to Sales and beyond. This is a hands-on, high-ownership role for someone who is both strategic and deeply technical. You won't write a spec and wait for someone else to build it. You'll design the workflow, wire up the integration, call the API, fix the data, and measure the impact. You'll report to the Head of Growth and work day-to-day with Growth, Content, Product Marketing, Sales, SDRs, and RevOps. You're a service-oriented partner to both Marketing and Sales, and you measure your success in pipeline. We work AI-natively. We expect you to reach for AI tools by default - to automate, enrich, analyze, and build at a pace that would have needed a team of five two years ago. What You'll Do • Own the marketing tech stack. Run HubSpot and Salesforce as one system: architecture, objects, properties, sync rules, and data hygiene. Evaluate, implement, and connect new tools as we scale. • Build the lead engine. Own lead capture, routing, scoring, lifecycle stages, and SLAs so the right lead reaches the right rep at the right moment, with full context. • Design nurture that moves pipeline. Build email marketing programs and automated nurture workflows across the funnel - from first touch through MQL, SQL, and opportunity - and keep optimizing them against conversion and pipeline, not open rates. • Run enrichment and data at scale with Clay. Build Clay tables and waterfalls for enrichment, ICP scoring, account research, and signal-based outbound plays that feed Sales with high-quality, prioritized targets. • Connect everything. Build and maintain integrations and automations across our stack using APIs, webhooks, and middleware - HubSpot, Salesforce, Clay, sales engagement tools, intent and enrichment platforms, the website, and events. • Own the website's marketing operations. Manage WordPress forms, tracking, landing page set-up, and integrations so every conversion is captured, attributed, and routed correctly. • Partner closely with Sales. Understand the pipeline, the deal stages, and how reps work. Support SDRs and AEs with workflows, sequences, territories, and tooling that make them faster - and act as the go-to operator Sales trusts. • Build the AI-native ops layer. Use AI agents and automation across enrichment, research, routing, personalization, and reporting to scale output without scaling headcount. • Report on what matters. Own funnel and attribution reporting that connects campaigns to pipeline to revenue, with a clear view on conversion rates, velocity, and where the funnel is leaking. Requirements • 5+ years in Marketing Operations, Growth Operations, or RevOps at a B2B SaaS company - a must. Cloud or cybersecurity experience is a big advantage. • Expert-level HubSpot and Salesforce. You've owned both as an admin and architect: workflows, lead scoring, lifecycle management, the bi-directional sync, reporting, and data governance. You can explain exactly how a lead moves through the system and why. • Hands-on Clay expertise. You've built enrichment, scoring, and outbound workflows in Clay that produced real pipeline. • Sales tools fluency. Hands-on experience with sales engagement and intelligence tools (e.g., Outreach, Salesloft, Apollo, ZoomInfo, Gong, intent platforms) and how they fit together. • Strong technical and API skills. You understand APIs, webhooks, and data models, and you're comfortable building integrations and automations yourself (Zapier, Make, n8n, or code). • WordPress experience. Comfortable working with forms, tracking scripts, plugins, and integrations on a marketing website. • Deep marketing and funnel knowledge. You understand demand generation, lead generation, email marketing, and nurture strategy - not just the tools behind them. You know how B2B pipelines and sales processes work, from MQL to closed-won. • AI-native by default - a must. You already use AI tools and agents throughout your workflow and are always looking for new ways to automate and move faster. • Strategic and hands-on. You can design the operating model for a growing GTM team and then build it yourself. • A people person with a service mindset. You build trust with Marketing and Sales, translate business needs into systems, and keep stakeholders aligned. • Pipeline-driven and analytical. You think in conversion rates, velocity, and revenue impact, and you let the data drive decisions. • Full professional proficiency in English, written and verbal. • A self-starter who ships. High motivation, fast learner, comfortable with ambiguity, and biased toward getting things done in a fast-moving startup.