Marketing Operations Manager jobs in Israel

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance. The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership. Responsibilities Marketing Infrastructure & Tech Stack • Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more • Evaluate, onboard, and integrate new tools as the business scales • Maintain data integrity across all systems: deduplication, normalization, and routing logic • Document all processes, workflows, and system configurations • Partner with IT and Security on procurement, SSO, and data compliance requirements Lead Scoring & MQL Management • Design, implement, and iterate on behavioral and demographic MQL scoring models • Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL • Build and maintain lead routing and assignment rules in partnership with Sales Ops • Monitor score decay, conversion rates, and funnel velocity — optimize continuously • Establish SLAs between Marketing and Sales for lead follow-up and feedback loops System Integrations • Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability • Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech • Partner with RevOps on attribution modeling and multi-touch reporting • Troubleshoot and resolve integration failures and data sync issues proactively Reporting & Analytics • Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics • Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds • Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity • Support quarterly business reviews with pipeline attribution analysis Campaign Operations • Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels • Own email deliverability, list hygiene, and database health • Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows Requirements • 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS • Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM • Hands-on experience building or significantly rebuilding an MQL scoring model • Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies • Experience managing complex MAP-to-CRM integrations and third-party tool connections • Comfortable with SQL or working alongside data/BI teams to pull and validate data • Highly organized and process-driven — you document everything • Strong communicator who can translate technical concepts for non-technical stakeholders • Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience Nice to Have • Experience building a marketing tech stack from an early or mid-stage starting point • Familiarity with intent data platforms (6sense, Bombora, G2) • Experience with ABM program operations • Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau) • Prior experience at a cybersecurity company

Description Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough… Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too. For nearly 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends and help make the world a safer place with leading investigative analytics software solutions. We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity. We’re looking for a hands-on, highly technical and automation-driven Marketing Operations Manager who enjoys setting up workflows, connecting tools, and fixing day-to-day operational issues and making sure data, setups, and automations are accurate, consistent, and working as intended. This role is focused on execution - building and maintaining workflows, managing data, setting up campaigns, troubleshooting issues, and making sure our marketing operations run correctly day to day. As a Cognyter you will: • Work hands-on in HubSpot every day, building and maintaining workflows, lists, forms, properties, reports, scoring models, and lifecycle automations. • Set up and execute email campaigns and nurture flows, including segmentation, build, QA, testing, scheduling, and reporting. • Maintain HubSpot data hygiene, including database cleanup, properties, naming conventions, user setup, and ongoing data checks. • Manage lead uploads, segmentation, routing, lifecycle stages, and Marketing → SDR/Sales handoffs. • Support the HubSpot–Salesforce integration and troubleshoot sync errors, workflow conflicts, data issues, and integration failures. • Set up the operational side of webinars, including registration, integrations, tracking, lead processing, and follow-up. • Build and maintain AI-driven and automated workflows for repetitive marketing and operational tasks. • Regularly review existing workflows and automation to identify errors, outdated logic, or opportunities to simplify processes. • Create and maintain documentation and best practices for workflows, processes, and system setup. Requirements For that mission you’ll need: • 2–3 years of hands-on Marketing Operations / Marketing Automation experience, preferably in B2B. • Strong hands-on HubSpot experience • Experience working with Salesforce and CRM integrations - an advantage. • Comfortable working with data, spreadsheets, system configurations, and repetitive operational tasks where accuracy matters. • Strong troubleshooting skills and the patience to investigate why something isn't working. • Experience using AI and automation to improve operational processes. • Highly organized, detail-oriented, and comfortable managing multiple executional tasks independently. • Experience with APIs, webhooks, HTML, or integration tools is a plus.

Description Duve is a fast-growing hospitality tech company transforming how hotels and vacation rentals connect with their guests. Our platform helps them deliver personalized, digital guest experiences at scale from the moment a booking is made and throughout the entire stay. Founded in 2016 and headquartered in Tel Aviv, Duve is trusted by 1,000+ customers across 70+ countries, serving millions of travelers worldwide. Following a $60M funding round, Duve is entering its next phase of growth, with AI playing a central role in the evolution of our platform. As we continue to expand globally, we’re investing in advanced technology to shape the future of guest experience and how hotels and vacation rentals operate and connect with their guests. About this Role We’re looking for a hands-on Marketing Operations Manager to own the systems, processes, data, and reporting behind Duve’s marketing engine. You will be responsible for building and improving the operational infrastructure that connects Marketing and Sales, including lifecycle management, lead routing and nurture, automation, data quality, attribution, account segmentation, and pipeline reporting. You will also work closely with our external agencies and marketing partners, ensuring their activities are properly tracked, measured, and aligned with business goals. This role is ideal for someone who is analytical, structured, and highly experienced with marketing systems in a sales-led, B2B SaaS GTM motion. Experience in demand generation or growth strategy is a strong advantage, but the core of the role is Marketing Operations. Requirements • 5+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a similar role within a B2B company. • Strong hands-on experience with HubSpot and Salesforce. • Experience building workflows, automation, lead-scoring models, lifecycle stages, and reporting processes.Experience with Clay or similar tools for data enrichment, lead routing, and workflow automation. • Strong understanding of funnel analytics, pipeline reporting, attribution, and data quality.A track record of running or prioritizing CRO programs, including A/B testing, landing pages, and conversion-focused website initiatives. • Experience working with or managing external marketing agencies and evaluating their performance.Comfortable using AI tools to work efficiently and stay current across marketing channels. • Strong analytical skills and the ability to translate data into clear recommendations. • A structured, detail-oriented, and operations-minded approach. • Strong communication and collaboration skills. • Understanding of paid media, SEO/GEO, website conversion, and CRO. What you'll do • Own and optimize marketing operations across HubSpot and Salesforce, including workflows, automation, lifecycle stages, lead scoring, segmentation, and lead routing. • Maintain accurate, consistent marketing data and ensure proper synchronization between systems. • Build dashboards and reporting to measure funnel performance, conversion rates, pipeline contribution, attribution, and CAC. • Partner with Sales to improve lead qualification, handoff processes, and pipeline visibility. • Define KPIs and manage the performance and measurement of external agencies across paid media, SEO/GEO, content, and website initiatives. • Use data to identify operational improvements and support growth, CRO, and future ABM initiatives.

Description Workiz is the AI growth engine for home service businesses, an operating system that runs the day and drives the growth. AI answers every call and books the job. Dispatch fills the board and puts the right tech in front of the customer. Estimates, invoices, and payments handle themselves. And because marketing is built into the same system, the job history a business already owns brings back old customers, fills slow weeks, and recovers estimates that went cold. Operations and demand generation in one platform. Trusted by over 120,000 pros across North America in HVAC, plumbing, garage door, and other trades. We're proud to be ranked #5 on Dun's 100 list of 2025 of Israel's best companies to work for. Who are you? You’re a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running. Your job is to take it from good to great: sharpen what’s working, fix what’s leaking, and level it up as we scale. You live in HubSpot, get a quiet thrill from a workflow that just works, and see a leaky funnel or broken attribution model as a puzzle waiting to be solved. You’re senior enough to own the marketing and partnerships tech stack end-to-end, but you’re an individual contributor at heart. You’d rather get into the system and improve it yourself than hand it off. You think in terms of full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity is routed, tracked, and credited correctly through revenue. You embrace AI as a core part of how you work, actively experimenting with new ways to improve automations, connect tools, and increase your own output. You move fast, support your decisions with data, and bring structure and clarity to everything you touch. What will you be doing all day? This is a hands-on ownership role. You’ll take systems that already exist and make them faster, cleaner, and more scalable. • Own and optimize HubSpot Marketing Operations, including workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the journey from first touch through conversion. • Elevate marketing operations by ensuring campaigns, lead routing, attribution, and reporting are accurate, efficient, and scalable. • Sharpen tracking and attribution by improving how we measure the funnel end-to-end, strengthening the connection between paid channels and HubSpot, and evolving our multi-touch attribution model into a trusted source of truth. • Improve automation and middleware by maintaining and upgrading the connections between HubSpot, our databases, and advertising platforms. • Oversee data quality, including incoming data requests, audience segmentation, performance analysis, and regular database hygiene audits. • Own partnership operations by improving how we track partner-sourced and partner-influenced pipeline, automating lead handoffs and routing, and providing the partnerships team with reliable data. • Drive attribution and analytics across acquisition, conversion, expansion, and churn. Identify where the funnel is breaking, where budget is performing, and where improvements will have the greatest impact. • Bring AI into the marketing engine by identifying manual, repetitive, and error-prone processes and automating them with AI and no-code or low-code tools. • Partner cross-functionally with teams across the company to improve operational efficiency and accelerate growth throughout the customer lifecycle. Requirements Ideally, we're looking for • 5+ years in marketing operations, RevOps, or GTM operations, in B2B SaaS, with a track record of owning and improving a marketing tech stack. • Deep HubSpot expertise: expert across workflows, integrations, lifecycle management, campaign management, reporting, and Hubspot Marketing Hub. This is the core of the role. • Strong mastery of HubSpot Campaigns: structuring, executing, and reporting on them. • A builder's mindset for automation: you translate business needs into working systems and love optimizing a process until it just runs. You pick up new tools fast. • Solid grasp of paid channels: Facebook Ads and Google Ads, and how they connect to HubSpot for tracking and attribution. • GTM understanding: how marketing, sales, and partnerships fit together as one revenue motion. • Experience operating in a fast-moving, SMB SaaS or scale-up environment. • Strong problem-solving and analytical skills; comfortable working with data to drive decisions. • Fluent English: reading, writing, and speaking. These would also be nice • Experience with automation platforms such as Make and n8n, along with APIs, webhooks, and JSON. • Experience with BI and attribution tools such as Tableau, as well as mobile attribution platforms such as AppsFlyer. • SEO and AEO, or Answer Engine Optimization, experience within HubSpot. • A background in Revenue Operations or HubSpot consulting. • Experience with AI-powered development tools such as Claude Code, Cursor, or similar platforms. Hiring process with us At Workiz, we aim to complete our hiring processes at lightning speed, keeping the time between when we receive your CV until you (hopefully) sign with us super short, communicative, and transparent. Why Join Workiz? Why You'll Love Being a Workizer • We're located in the heart of Tel Aviv, just a short walk from Rothschild Boulevard. • Our workweek is flexible and hybrid. • You'll actually love the product you work with, and the people too ? • Excellent benefits. • Team players. Rockstars without the ego. Fast learners that work hard and get S*** done. • There is no such thing as a bad idea. • You can grow your career in any direction you choose. • Diversity isn't just a buzzword. • We know how to have fun! Join our ping pong tournaments and other spontaneous activities. Oh, and we throw some killer parties. • We build our people up. Every team member is treated as a long-term investment, and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties.

Who Connecteam is: Connecteam is the leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide. We built Connecteam for real operators - the people running shifts, jobs, and teams across stores and sites. The kind of work that doesn’t happen behind a desk, and doesn’t have time for messy spreadsheets, scattered group chats, or tools that don’t talk to each other. Connecteam brings daily operations and team communication into one intuitive app - from hiring and scheduling to training, tasks, and day-to-day coordination. It gives teams the clarity and control to run the day, shift after shift, job after job. Backed by $220M+ from Insights Partners, Stripes, and Tiger Global, Connecteam is rapidly expanding worldwide - empowering frontline teams to work smarter, stay connected, and operate with greater efficiency. About the Role We are seeking a dynamic Marketing Operations Manager to join our team. The ideal candidate will have deep experience with operations management - and will play a critical role in optimizing marketing processes and technologies, managing lead flow, and analyzing the marketing performance to drive conversions. Key Responsibilities • Lead Management & Sales Coordination Own the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency. • HubSpot Architecture & Marketing Automation Own the HubSpot CRM architecture and operations: maintain database health, object associations, property structure, and field mappings to ensure data integrity. Design, build, and optimize marketing automation - including email nurtures, lead routing rules, lifecycle stage transitions, and list segmentation - to drive efficient campaign execution and seamless reporting. • Marketing Analytics & Strategic Insights Conduct deep-dive analyses to identify trends and address emerging needs across the funnel - such as changes in lead quality, demo completion rates, and campaign performance - supporting data-driven decision-making across the team. • Marketing Technology & Process Operations Oversee the marketing technology stack and core operational processes: manage current tools, evaluate and implement new solutions, and lead user configuration and adoption. Drive operational excellence by improving cross-functional workflows, onboarding team members, and collaborating with finance to manage marketing budgets and expenses effectively. • Team Performance & KPI Evaluation Establish monitoring frameworks to evaluate the marketing team’s performance and track their ability to meet key KPIs. Analyze operational bottlenecks to help sub-teams optimize campaign execution, resource allocation, and overall output. • AI Innovation & Workflow Efficiency Proactively identify opportunities to modernize marketing operations by evaluating, building, and deploying new AI-powered tools, custom agents, and automated workflows. Streamline routine tasks and actively train and support the marketing organization to drive AI adoption and fluency across daily operations. Experience & Skills • 1-2 years of experience in marketing operations, project management or equivalent. • Familiarity in working with Monday, Hubspot and automation tools like Zapier and N8N. • Understanding and hands-on experience with AI tools (e.g., ChatGPT, Claude, GenAI tools) to enhance day-to-day work efficiency and automate workflows. • Familiarity with APIs and webhooks to connect systems, pass data between tools, and build custom automation workflows. • Experience with lead management processes, pipeline reporting is an advantage. • Analytical mindset with a data-driven approach to problem-solving and decision-making. • Excellent communication and collaboration skills, with the ability to work cross-functionally across marketing, sales, and operations teams. • Experience with other marketing technologies (e.g., Google Analytics, Salesforce, data visualization tools) is a plus. • Effectively plans, executes, and tracks multiple projects with strong attention to detail and deadlines. • Comfortable managing several priorities and work streams at the same time in a fast-paced environment. • Quickly absorbs new tools, processes, and technologies with minimal guidance. • Takes ownership, works autonomously, and proactively drives initiatives forward. #LI-Hybrid Joining Connecteam Is The Smart Move: • We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties. • We make an impact on our customer’s business. We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage, and run their deskless workforce. Our product offers them an effective and affordable solution to run their business. • We get the job done. Connecteam employees are passionate in executing their job duties so they can drive the company forward and provide real value to our customers. • We have fun! From weekly happy hours to holiday parties, we always enjoy each other’s company (and good food, of course). Connecteam is like one big, happy family! • Everyone is welcome. Connecteam is committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team and enrich their lives. 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Description About The Position Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities - including agentless cloud posture discovery, real-time threat protection, and integrated API security. We're in a period of significant growth. There's an enormous amount to build, improve, and shape - and every hire changes the trajectory of the company. We're looking for a Marketing Operations Lead to build and run the engine behind our pipeline: the systems, data, workflows, and integrations that turn every touchpoint into qualified pipeline. You'll own the marketing tech stack end to end, from the first form fill to the hand-off to Sales and beyond. This is a hands-on, high-ownership role for someone who is both strategic and deeply technical. You won't write a spec and wait for someone else to build it. You'll design the workflow, wire up the integration, call the API, fix the data, and measure the impact. You'll report to the Head of Growth and work day-to-day with Growth, Content, Product Marketing, Sales, SDRs, and RevOps. You're a service-oriented partner to both Marketing and Sales, and you measure your success in pipeline. We work AI-natively. We expect you to reach for AI tools by default - to automate, enrich, analyze, and build at a pace that would have needed a team of five two years ago. What You'll Do • Own the marketing tech stack. Run HubSpot and Salesforce as one system: architecture, objects, properties, sync rules, and data hygiene. Evaluate, implement, and connect new tools as we scale. • Build the lead engine. Own lead capture, routing, scoring, lifecycle stages, and SLAs so the right lead reaches the right rep at the right moment, with full context. • Design nurture that moves pipeline. Build email marketing programs and automated nurture workflows across the funnel - from first touch through MQL, SQL, and opportunity - and keep optimizing them against conversion and pipeline, not open rates. • Run enrichment and data at scale with Clay. Build Clay tables and waterfalls for enrichment, ICP scoring, account research, and signal-based outbound plays that feed Sales with high-quality, prioritized targets. • Connect everything. Build and maintain integrations and automations across our stack using APIs, webhooks, and middleware - HubSpot, Salesforce, Clay, sales engagement tools, intent and enrichment platforms, the website, and events. • Own the website's marketing operations. Manage WordPress forms, tracking, landing page set-up, and integrations so every conversion is captured, attributed, and routed correctly. • Partner closely with Sales. Understand the pipeline, the deal stages, and how reps work. Support SDRs and AEs with workflows, sequences, territories, and tooling that make them faster - and act as the go-to operator Sales trusts. • Build the AI-native ops layer. Use AI agents and automation across enrichment, research, routing, personalization, and reporting to scale output without scaling headcount. • Report on what matters. Own funnel and attribution reporting that connects campaigns to pipeline to revenue, with a clear view on conversion rates, velocity, and where the funnel is leaking. Requirements • 5+ years in Marketing Operations, Growth Operations, or RevOps at a B2B SaaS company - a must. Cloud or cybersecurity experience is a big advantage. • Expert-level HubSpot and Salesforce. You've owned both as an admin and architect: workflows, lead scoring, lifecycle management, the bi-directional sync, reporting, and data governance. You can explain exactly how a lead moves through the system and why. • Hands-on Clay expertise. You've built enrichment, scoring, and outbound workflows in Clay that produced real pipeline. • Sales tools fluency. Hands-on experience with sales engagement and intelligence tools (e.g., Outreach, Salesloft, Apollo, ZoomInfo, Gong, intent platforms) and how they fit together. • Strong technical and API skills. You understand APIs, webhooks, and data models, and you're comfortable building integrations and automations yourself (Zapier, Make, n8n, or code). • WordPress experience. Comfortable working with forms, tracking scripts, plugins, and integrations on a marketing website. • Deep marketing and funnel knowledge. You understand demand generation, lead generation, email marketing, and nurture strategy - not just the tools behind them. You know how B2B pipelines and sales processes work, from MQL to closed-won. • AI-native by default - a must. You already use AI tools and agents throughout your workflow and are always looking for new ways to automate and move faster. • Strategic and hands-on. You can design the operating model for a growing GTM team and then build it yourself. • A people person with a service mindset. You build trust with Marketing and Sales, translate business needs into systems, and keep stakeholders aligned. • Pipeline-driven and analytical. You think in conversion rates, velocity, and revenue impact, and you let the data drive decisions. • Full professional proficiency in English, written and verbal. • A self-starter who ships. High motivation, fast learner, comfortable with ambiguity, and biased toward getting things done in a fast-moving startup.