Marketing Manager jobs in Tel Aviv-Yafo

About PointFive PointFive finds the cost buried inside enterprise infrastructure, from the cloud to coding agents. We pioneered DeepWaste across cloud and data platforms, and we are now doing the same for AI token spend with TokenShift. Fanatics, H&M, Hertz, Nubank, Citizens Bank and other Fortune 500 companies use PointFive to see and cut what their infrastructure and AI actually cost. We have raised $96 million, most recently a $60 million Series B led by Accel. Engineering sits in Tel Aviv and our go-to-market team is focused on North America. PointFive Labs, our research arm, publishes original work on how infrastructure and AI actually get paid for. CRN named us one of the 10 hottest cloud computing startups of 2026, Forbes Israel put us on its Next Billion Dollar Startups list, and Redpoint selected us for its InfraRed 100, its ranking of the private companies shaping the future of cloud infrastructure. About the role This is the connective tissue of our marketing. Product marketing, content, field, PR, partners, web and our outside agencies each own their piece. You make sure the pieces fit: that everyone knows what's coming, what they owe, and when, so we all move together. You won't write every word, run every event or own every relationship. You will see the dependencies nobody else sees, bring the right people together early, and keep everyone accountable to the dates, including very senior people. It takes real experience to do this well, and the judgment to know when to push and when to adjust. What you'll do • Keep one shared view of everything marketing has coming, months ahead, so every team plans against the same picture. • Think strategically about sequence. Decide what should come first, what builds on it and what lands last, so each launch, story, event and partner moment sets up the next one instead of competing with it. • Work backwards from the big moments on the calendar and map the interdependencies: what has to be true, by when, for each one to land. • Spot the connections early: which launch, story, event, partner and customer moment belong together. • Bring the right people into the room at the right time and make sure each knows what they own and when it's due. • Run the rhythm that keeps marketing, product, sales and partnerships in sync week to week. • Make sure the website and our other channels reflect what we're saying, working with the people who own them. • Give our agencies and outside partners clear direction so their work lands right the first time. • Notice when something is slipping before anyone else does, and fix it or flag it. The kind of situations you'll handle • A major conference is four months out. Work backwards so that the product news, the story behind it, the press, the partners and the customer voices are all ready at the right moment, and every owner knows it. • Three teams are planning three good ideas for the same month. Turn them into one moment instead of three competing ones. • A launch date moves. Figure out everything downstream that moves with it, and get everyone re-aligned before it becomes a problem. • A partner wants to do something together. Make sure it fits the bigger plan and doesn't collide with what's already coming. What we are looking for You probably haven't had this exact title. The people who do this well usually took a winding path through events, content, product marketing, community, sales, producing or founding something. What they share is that they make things happen. • You have real, hands-on marketing experience, ideally in B2B tech, across more than one discipline. • You have built something from scratch: a community, an event, a program, a side project, something nobody asked you to start. • You have kept many moving parts and many people on track at once, and you have the stories to prove it. • You think in plans, calendars and dependencies. Things don't fall through the cracks around you. • You have ideas and you see them through. Landing six moving parts in the right order is your idea of a good week. • You solve problems sideways when the budget, the time or a missing piece gets in the way. • You're hungry. Your scope keeps growing because you pick up what nobody owns. • You hold people accountable, kindly, including people more senior than you. • You write clearly in English and Hebrew and can brief anyone so they get it right the first time. What doesn't matter, and what's a bonus Doesn't matter: your current title, a specific number of years, a marketing degree, or whether you have held a role like this before. You don't need to code. Bonus points: • You have built things with AI tools (workflows, agents, automations) that made you or your team faster. • You have worked with cloud or AI infrastructure buyers, or alongside hyperscaler and partner teams. • You have run a launch, an event or a program end to end, from blank page to results. • You have worked at both an early-stage startup and a company that was scaling fast. You don't need to tick every box. Show us you can really own this. Your first 90 days • Days 1 to 30: You know every team, partner and vendor we work with. You have mapped what's planned, what's in flight and what's missing, and you've shipped at least one thing yourself. • Days 31 to 60: One shared view of what's coming is live, and every team plans against it. A weekly rhythm is running. The next major moment is mapped backwards, with every owner and date agreed. • Days 61 to 90: You've coordinated a connected moment from start to finish: launch, content, PR, partner and event pulling in the same direction. Other teams now come to you first. How we'll know it's working • Big moments land on time, with every piece pointing the same way. • Every team plans against the same picture of what's coming. • Agencies and partners deliver better work because the direction is clearer. • People across the company come to you first to find out what's happening and where they fit. What you might not love • A lot of your job is chasing people who are busy, some of them very senior. • Plans change often. You'll rework the picture more than once a quarter and still keep everyone aligned. • Much of your best work is invisible when it goes well. The moment lands, and it looks easy. Why PointFive • Founders with a track record — Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category. • Category-defining product — DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams. • Early-stage leverage — Your work directly shapes the product, the culture, and the go-to-market playbook. • Your role has a view across the whole company — product, research, partners, sales and leadership all run through this seat. Direct access to founders and leadership, and room to act without layers of approval.

Description About the role: Lumenis is a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwise and sales in over 100 countries, Lumenis has a strong global presence and business performance worldwide. We are headquartered in Yokneam with offices in Tel-Aviv and Petach-Tikva. We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally. If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity! Key responsibilities: • Drive the Lumenis brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the Lumenis business globally • Lead Lumenis’ digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing • Responsible for Corporate and Divisional branding – B2B2C. Maintain, develop and refresh and Lumenis brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points • Collaborate with product leads to define the go-to-market strategy and its implementation globally • Work closely with Lumenis' regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy • Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field • Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences • Responsible for deployment of Lumenis’ partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners • Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives. Requirements Required Qualifications: • BA/BSc and MBA or advanced degree, of which at least one should be in Marketing, Business Administration or Communications • 10+ years of experience in strategic, commercial or product marketing roles within a global organization, with a strong track record of driving go-to-market strategy, market development and business growth; medical device industry experience is preferred • Proven experience and measurable results in digital marketing strategy and execution, including website development/optimization, digital analytics, managing and optimizing successful digital lead generation programs on SEO, PPC, social etc • Proven team management skills: ability to ensure execution while listening to the team and leveraging their knowledge and skills • Demonstrated ability in managing contractors/suppliers such as marketing agencies, website developers, graphic designers, content developers • Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organization • Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment • “Can-do” and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions • Strong analytical and problem solving skills (proficiency in excel is a must) • An eye for design and detail • Fluent English - solid spoken and written skills • Proven ability to work globally; willingness to travel internationally

Description Guardio is one of the fastest-growing companies in consumer cybersecurity - we’ve doubled revenue four years running, passed $150 million in ARR, and now protect over a million people, at a moment when AI has made scams more convincing than ever. AI has democratized cybercrime: scams that once required sophisticated hacking teams are now cheap, personalized, and everywhere. Traditional security wasn’t built for this - so we’re building it, protection that sees the person, connects all the dots - and stop attacks and scams wherever vector they come from. And honestly, we all feel here - it’s just the beginning! So, what's the job?  We're looking for a Brand Marketing Manager who's equal parts strategic operator, creative storyteller, and builder. Your goal: help shape and strengthen how Guardio shows up everywhere: to consumers who need protection online, talent who want to work somewhere meaningful, customers who deserve more value, and investors who want to back a category leader. This is a high-ownership generalist role for someone who can move between strategy and execution, building messaging frameworks, managing research and vendor relationships, running projects end to end, and, where needed, leading distribution. You'll work closely with our security researchers and Labs team to turn real insights into content that earns attention. You'll use AI tools to move fast and scale smart. And you'll help build a content engine that makes Guardio impossible to ignore. You will: • Partner with the VP of Brand to build and maintain Guardio's messaging hierarchy and narrative frameworks across audiences, consumer, talent, enterprise, and investor. • Source, brief, and manage external creative, research, and production vendors from scoping and quotes through delivery. • Own project management across brand initiatives timelines, budgets, and cross-functional handoffs, so work moves without being chased. • Lead or support brand research and testing, including message testing and competitive/category analysis, to sharpen positioning over time. • Work closely with our security researchers and Labs team to turn real insights into content and narrative that earns attention. • Help lead organic brand presence and distribution across social platforms (Instagram, TikTok, Facebook, LinkedIn, X/Twitter) where needed, and work with external PR firms to surface Guardio Labs stories, scam data, and security trends to journalists and publications. • Manage and maintain Guardio's website content, oversee blog output (working with an external agency), and ensure everything reflects the brand narrative. • Collaborate daily with security, product, design, and creative teams to bring campaigns and stories to life - end to end. • Use AI tools (including image and video generation, writing, and workflow automation) to accelerate production without sacrificing quality. • Track performance across channels, extract real insights, and continuously optimize for positioning and brand strength, not just engagement metrics. Sounds great! Am I the right fit? Our guess is you have a strong shot if you check as many of these as possible: • 5+ years of experience in brand marketing, with real ownership of messaging, positioning, or brand marketing work. • You can work on hands-on execution; comfortable building a messaging doc and negotiating with a vendor in the same week. • You've worked across market research, messaging development, vendor and agency management, and project delivery without needing to wait on anyone. • You know how to brief and manage outside partners, agencies, freelancers, researchers, and get sharp work out of them. • You're fluent in social platforms and know how to play each one: what works on TikTok is not what works on LinkedIn. You understand social and PR well enough to guide it when needed, even if it's not your primary focus. • You're genuinely excited about AI tools and use them daily to create faster, automate smarter, and scale what works. • You're comfortable working with PR teams and understand how to package insights and data for media. • You thrive in a fast-paced environment where you have real ownership, minimal red tape, and lots of room to experiment. • You're curious, strategic, and always learning from what performs, and what doesn't.

Build and execute Scala's marketing function, turning breakthrough technology into commercial momentum. About Scala Scala Biodesign is developing ScalaOS, a next-generation protein design software platform that is transforming how scientists engineer proteins. Scala works primarily with the pharmaceutical and biotechnology industries, supporting protein design challenges across drug discovery, therapeutics, antibodies, enzymes, and other protein-based applications. Our customers range from leading global pharmaceutical companies, including top-20 pharma enterprises, to small and mid-sized biotech companies. ScalaOS brings together AI, physics-based modeling, evolutionary data, and structural bioinformatics in one intuitive environment, enabling R&D teams to design stable, high-performing proteins and address complex multi-property optimization challenges. Originating from research at the Weizmann Institute of Science, Scala helps pharmaceutical and biotech R&D teams accelerate the development of better protein-based products. Founded in 2022 and backed by top-tier venture capital investors, Scala is growing rapidly and building a team to bring its platform to scientists everywhere. About the Role We are looking for a hands-on Marketing Lead to build Scala's marketing foundations from the ground up. This is a rare opportunity for a B2B marketer to take ownership of how a cutting-edge computational biology software company communicates its product, creates demand and supports commercial growth. Reporting directly to the CEO, you will turn complex science and technology into clear market-facing assets, increase awareness of Scala among relevant biotech, pharma and industrial audiences and create the marketing infrastructure needed to support lead generation, sales, partnerships and events. Key Responsibilities Own Scala's core messaging and content direction, translating complex science and product value into clear, compelling communication for biotech, pharma and life-science audiences. Create high-quality marketing and commercial assets, including website content, one-pagers, presentations, case-study content, webinar materials, event assets and outreach-support materials. Develop targeted campaigns that generate and nurture qualified leads, supporting Sales, Business Development and SDR efforts in opening and advancing commercial conversations. Manage Scala's digital presence and content distribution across the website, social channels, SEO/AIO, and other relevant visibility channels. Manage external marketing vendors to support marketing execution. Build simple marketing workflows and use data, feedback, and AI tools to improve content, campaigns and execution over time. Qualifications 5+ years of B2B marketing experience in deep tech, software, scientific or other technology-driven industries. Exceptional English writing and communication skills, with a strong ability to create clear, compelling messaging for complex or technical products. Experience supporting sales, business development, outbound, lead nurturing, webinars, events or ABM initiatives through marketing content and campaigns. Highly proficient in using AI and software tools to improve content creation, workflows, campaign execution and productivity. Highly organized, proactive and comfortable building structure in a fast-moving startup environment with limited existing marketing infrastructure. Professional or academic background in life sciences or other science disciplines (physics, chemistry).