How to Build an 8-figure Amazon Business (in Dollars, not Shekels)

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By Reece Epstein Amazon sold $178,000,000,000 in product in 2017. 70% of Americans earning more than $150,000 per year who shop online have an Amazon Prime membership, and Amazon shipped five billion items in 2017 to Prime customers. Its market cap is an astounding $865,200,000,000 as of this writing. Jeff Bezos may be the wealthiest man in the world but he is far from the only person who has built his fortune on Amazon. Myriad entrepreneurs have built multi-million dollar brands. Many of them have sold their businesses for anywhere from $8,000,000 to $16,000,000. The Pitfalls of Selling on Amazon Yet selling on Amazon is by no means an easy endeavor. Amazon sellers can be fiercely competitive. It is common for an Amazon business to launch a successful product, only to see two or three competitors copy them and start negatively impacting sales volume. Some have even seen their listings hijacked by immoral scammers who have devised tricks to cheat people out of their business (the good news is that there are preemptive measures you can take to stop that from happening in the first place). Some sellers create new brands, source product, and create their listings… only to struggle to get reviews, show up in search results, or otherwise find buyer traffic. Still other sellers struggle with high ACoS (Advertising Cost of Sales, or the amount of money you spend per product on pay per click ads to sell your inventory). After all, traffic is just one part of the sales equation. You also need your listings to convert visitors into customers. Selling on Amazon is further complicated by the rising cost of storage in Amazon warehouses, by the sudden removal of customer reviews that Amazon believes are fraudulent, and by frequent changes to the platform that force entrepreneurs to adapt. Speaking of reviews, all it takes is a few too many 1-star and 2-star reviews to sink a product. Sellers are under enormous pressure to satisfy their customers. Bureaucratic hassles are common a

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