A Cut Above the Rest by Jeff Mor

About

Interview with Jeff Mor, Diamond and Jewelry Wholesaler How did you get into the diamond industry? After graduating from Yeshiva University in 1991 with a degree in Business Finance, I started working in my uncle’s diamond company on 47th Street. I learned firsthand about diamond cutting from the rough and about jewelry-making. How do you operate your business? After working for my uncle for three years, I decided to start my own diamond and jewelry company before making Aliyah. My uncle was very supportive, and signed as a guarantor to the bank for my credit line and to get me accepted as a member of the prestigious Diamond Dealers Club of New York. I started traveling between the Diamond bourse in Ramat Gan, to buy diamonds directly from the rough manufacturers, and New York, where I would certify all my diamonds at the Gemological Institute of America (GIA). I would then sell those diamonds to jewelry stores and other diamond dealers or use them to create stunning pieces of jewelry. Throughout these 20+ years, I have made, and sold, hundreds of diamond engagement rings, diamond stud earrings, diamond tennis bracelets and diamond pendants. I am able to supply these items at true wholesale prices. What related services do you provide? Besides selling diamond jewelry, I am frequently asked to reset a customer’s diamond into a new setting. Both of my jewelers, one here in Israel and one in New York, can custom make any piece just from a picture. Therefore, I tell my customers to look online for exactly what they like, and I make it for them for a much lower price. Who are your clients? Baruch Hashem, I have been very fortunate to sell many young couples their diamond engagement rings. My customers are from Bet Shemesh, Modiin, Ra’anana, Efrat, Jerusalem and New York. Many of these customers have referred their friends to me. Why have people been buying from you for the last 20+ years? I believe people appreciate the honesty and high-quality product that I give. I als