Product Marketing Manager jobs in Tel Aviv-Yafo

Job Description We're looking for an Experienced AI Product Marketing Manager someone who lives and breathes AI and wants to channel that into marketing. Think of this as the growth hacker of 2026, you're AI-native first, marketer second. AI tools are your default way of working, You build with Claude Code or OpenClaw instead of spreadsheets and slide decks. If you've ever built an AI agent for fun, automated a workflow because you were bored, or shipped a side project using vibe coding - and you're excited about applying that energy to marketing - this role is for you. In your day-to-day, you will: • Own marketing projects end-to-end - from strategy to execution - using AI as your primary working environment, not just an assistant • Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency • Build your own tools, automations, and AI workflows to solve marketing problems • Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement • Lead product launches alongside Product and Growth teams - shaping positioning, messaging, and go-to-market plans • Stay on the bleeding edge of AI capabilities, constantly scouting new models and tools and figuring out how to apply them to marketing before anyone else does Qualifications • Demonstrated AI fluency - you have real experience building with tools like Claude Code, OpenClaw, Cursor, Replit, or similar. • You’ve built AI-assisted projects: agents, automations, apps, content systems or workflows. • Passion for marketing and an intuition for what makes people click, sign up, and stick around — formal marketing experience is a plus, not a requirement • High agency and independence - you own projects from A to Z with minimal hand-holding • Strong written communication - you can simplify complex ideas and write copy that connects • Comfort with speed and ambiguity - you thrive in fast-moving environments where priorities shift and you need to figure things out as you go Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

Our AI-powered platform produces vulnerability-free base images that integrate cleanly into existing workflows, helping security and platform teams eliminate patching overhead without slowing down developers. Backed by top-tier investors and led by second-time founders who previously built the first software supply chain security company, which was later acquired by Aqua Security, we’ve gone from stealth to serving global enterprise customers in under six months. Echo is looking for a Product Marketing Manager (PMM) to join our growing team and take a key role in supporting the company as we scale globally. This is a hands-on role for a strategic and execution-focused marketer who wants to work at the heart of a fast-growing cybersecurity company. You’ll work closely with our founders and leadership team, collaborate across Product, Sales, and Marketing, and bring our solutions to market through compelling positioning, messaging, and go-to-market (GTM) initiatives. Responsibilities: • Develop product positioning and messaging that resonates with target audiences and differentiates Echo in the cybersecurity market. • Build and execute go-to-market strategies for new features and products, driving launches and ongoing adoption. • Partner with Product, Sales, and Customer Success to create collateral, demos, and enablement materials. • Own competitive analysis, market intelligence, and customer feedback processes to inform product and marketing strategies. • Develop sales enablement materials and train Sales on product value propositions and differentiators. • Create customer-facing assets such as case studies, solution briefs, blog posts, and presentations. • Drive awareness and demand generation initiatives in collaboration with the broader marketing team. • Collect and synthesize customer, partner, and market insights to guide product and marketing decisions. • Work closely with founders and leadership team on strategic and day-to-day marketing initiatives. Requirements: • 5+ years of relevant product marketing experience in B2B enterprise software, preferably in cybersecurity or infrastructure software. • Proven track record of driving successful product launches and go-to-market strategies. • Strong experience crafting product messaging, positioning, and sales enablement content. • Experience conducting competitive and market analysis. • Ability to collaborate cross-functionally and communicate effectively with technical and non-technical stakeholders. • Excellent written and verbal communication skills in English. • Highly independent, proactive, and comfortable taking ownership in a fast-moving environment. • Commercial mindset and the ability to balance market, customer, and business needs. • Experience in a startup or high-growth technology company is an advantage.

We're reimagining enterprise Identity and Access Management from the ground up. Founded by serial entrepreneurs Shai Morag and Tal Marom and backed by a $60M seed round from Greylock, Accel, and CRV, we're building the next generation of identity security. Identity is the gateway to everything- who's let in, who's kept out, and it's now the number one attack vector in the enterprise. The tools built to govern it were designed for a slower world of human users and static environments. That world is gone. Identities are exploding across human, machine, and AI agents faster than legacy systems can track, and security teams are left patching together five disconnected tools that still can't answer "who has access to what, right now." We think the answer isn't another point solution- it's a new foundation. Oak is the AI-native Identity Operating System: an AI connector framework that reaches any application, a live identity graph built from raw evidence, and a team of AI agents that governs the full lifecycle of every identity in one platform. We're building Oak's AI-native core from day one-engineered for what enterprise identity is becoming, not patched onto what it used to be. And we're just getting started. About the Role: Identity security is being redrawn by AI. Agents now execute through human and machine identities, inheriting entitlements that legacy IGA was never designed to govern, review, or revoke at machine speed. We are looking for a Product Marketing Manager to own how Oak's story lands in that market — the category narrative, the messaging, the launches, and the assets the field runs on. You will be Oak's second marketing hire, working directly with the Director of Product Growth & Marketing, the CEO, and the CPO, with real ownership from day one. This is a hands-on operator role at seed stage: you will write the words, build the decks, and sit in the customer calls that sharpen them. What you will Do: • Own positioning and messaging for the Oak platform — category narrative, pillar-level messaging, ICP-specific value props, and competitive differentiation across IGA, IAM, and the emerging NHI and AI agent security landscape. • Lead product and feature launches end-to-end: narrative, naming, enablement, web, press, and the launch moment itself. • Translate deep technical capability — the identity graph, connector coverage, access reviews, JIT, lifecycle automation — into stories that land with CISOs, IAM leaders, and identity architects alike. • Build the sales enablement layer from the ground up: pitch decks, demo narratives, battle cards, one-pagers, discovery guides, and customer proof points. • Be the voice of the customer inside Oak — run win/loss, customer and prospect interviews, and message testing, then feed what you learn back into positioning and roadmap conversations. • Track the competitive landscape and turn it into a sharp, defensible story the field can carry into every deal. • Partner with demand gen, content, design, and field marketing to keep the story consistent across web, campaigns, events, and pipeline programs. What you will bring: • 5+ years of product marketing experience in cybersecurity or an adjacent enterprise security market. • Proven ability to turn complex technical capability into clear, differentiated, customer-facing messaging for technical buyers. • Strong writing skills: you can produce a launch narrative, a positioning doc, or a sales one-pager that ships without a rewrite. • Experience building sales enablement that reps actually use, and a track record of working shoulder-to-shoulder with a field team. • Curiosity about identity and AI, and the appetite to go deep on a technical domain fast. • Comfort with ambiguity, speed, and a blank page — you operate like a founder, not a coordinator. Nice to have: • Direct exposure to identity security — IGA, IAM, PAM, or NHI — and modern identity architectures. • Experience at an early-stage or hyper-growth startup, ideally as an early marketing hire. • Experience creating a new category or opening a new segment through a platform shift. • Familiarity with the agentic / AI-native product wave and its security implications. • Bachelor's degree in Marketing, Business, Computer Science, or a related field.

Huskeys is looking for a Product Marketing Manager to turn what Huskeys' technology does into a story enterprise security buyers act on. In this role you would not just to write messaging, but you would be leading a new category building and a new security standard while building the positioning, competitive point of view, and sales narrative an entire GTM org stands on. About Huskeys Everything that feeds a business and everything that threatens it flows through the network edge, at AI machine speed. Huskeys gives security teams a single, unified brain over their entire network edge stack: legacy CDNs, WAFs, bot mitigation, and AI-driven traffic, all in one place. We call it Network Edge Security Management (NESM), and we're defining the category. Recently raised $35M founding we're a fast-moving team building for the world's most demanding security organizations, from global media application and e-commerce platforms to Fortune 100 enterprises, with backing from top-tier investors. We're now building out our first dedicated product marketing function. What you'll do • Own positioning and messaging for Huskeys' NESM solution, translating deep technical capability into language that resonates with CISOs, AppSec leaders, and security engineering teams. • Build and maintain the competitive and category narrative, what NESM is, why it's different from point WAF/bot/CDN tools, and how we win the "why now" conversation. • Partner directly with Product and R&D to shape launches end-to-end: naming, positioning, sales narrative, launch assets, product GTM across all channels. • Arm sales with the enablement they actually use: battlecards, objection handling, discovery guides, and demo narratives grounded in how security buyers actually evaluate vendors. • Develop customer proof from writing case studies, ROI narratives, testimonial and reference stories. • Represent the voice of the market back into the company: talk to customers and prospects directly, track the competitive landscape, and turn what you learn into decisions. • Shape how Huskeys shows up publicly across website messaging, category content, and analyst/press narrative along a seasoned marketing team. What you'll bring • A must-have background in cybersecurity - you've marketed a security product (WAF, CDN, cloud security, AppSec, etc.) and know how to speak credibly to CISOs and security practitioners without a translator. • 5+ years in product marketing at a B2B SaaS company, with real ownership of positioning, messaging, and launching successful campaign execution. • Proven ability to translate deep technical product capability into sharp, buyer-facing narrative. • Sales and channel enablement experience- you know what a rep actually needs to close that deal. • Someone comfortable building from scratch, with sharp writing skills, to own product marketing as our first hire in this space.

Description At RealPlay, we're building the next generation of online entertainment. Founded in 2023, RealPlay is a fast-growing gaming company focused on creating engaging player experiences across sweepstakes casinos and innovative gaming platforms. We combine technology, data, creativity, and a strong monetization mindset to build products that entertain players and drive business growth. Based in Tel Aviv, we're a company of builders who move fast, take ownership, and aren't afraid to challenge the status quo. About the Role We are looking for a highly analytical, business-driven Senior Product Marketing Manager to accelerate player growth, conversion, and retention across RealPlay's gaming platforms. In this role, you will own the Product Marketing strategy and roadmap, identifying growth opportunities and optimizing the player journey from acquisition and onboarding through activation, monetization, and long-term engagement. You will work at the intersection of Product, Marketing, Monetization, CRM, and Data, turning player insights into impactful initiatives that drive measurable business results. This is a hands-on, high-impact role for someone who combines strategic thinking with strong execution capabilities and thrives on turning data into growth. Your Mission Drive sustainable business growth and maximize player Lifetime Value (LTV) by continuously optimizing conversion funnels, onboarding experiences, feature adoption, monetization opportunities, and player retention. What You Will Do • Own Product Marketing Strategy: Define and execute the Product Marketing roadmap, aligning initiatives with RealPlay's growth objectives, product priorities, and business KPIs. • Optimize the Player Journey: Analyze and improve the end-to-end player lifecycle, from acquisition and registration to activation, first purchase, repeat purchases, and long-term retention. • Drive Conversion & Funnel Optimization: Identify friction points and growth opportunities across registration, onboarding, payment flows, and key product touchpoints to improve conversion rates. • Lead Experimentation: Design, prioritize, and execute A/B tests and growth experiments across user journeys, product experiences, and marketing touchpoints. • Accelerate Monetization: Identify opportunities to improve player value, purchase frequency, ARPU, and LTV through data-driven product marketing initiatives. • Drive Feature Adoption: Partner with Product and CRM teams to develop effective go-to-market strategies for new features, ensuring successful launches, player awareness, and adoption. • Leverage Player Insights: Analyze player behavior, segmentation, cohorts, and funnel performance to identify opportunities for growth and retention. • Lead Cross-Functional Execution: Collaborate closely with Product, Marketing, Monetization, CRM, Data, and UX/UI teams to turn insights into actionable initiatives and measurable improvements. • Measure Business Impact: Define success metrics, monitor performance, and evaluate the impact of initiatives on conversion, engagement, retention, and revenue. Requirements • 4+ years of hands-on experience in Product Marketing, Growth, Conversion Rate Optimization, or a similar role within B2C digital products – Must. • Strong experience optimizing user journeys, onboarding flows, conversion funnels, and lifecycle performance. • Proven track record of driving measurable growth through experimentation, A/B testing, and data-driven optimization. • Strong analytical skills, with experience analyzing user behavior, cohorts, funnels, and business KPIs. • Deep understanding of monetization metrics, including conversion rates, ARPU, retention, and LTV. • Experience working closely with Product, Marketing, CRM, Data, and Design teams to drive cross-functional initiatives. • Strong business orientation and the ability to identify opportunities, prioritize initiatives, and translate insights into measurable results. • Experience working with analytics and experimentation tools such as Mixpanel, Looker, or similar platforms. • Excellent communication and stakeholder management skills. • Highly independent, proactive, and execution-oriented, with a strong sense of ownership. • Excellent English communication skills, both written and verbal. Nice to Have • Experience in Sweepstakes Casino, Social Casino, iGaming, or Free-to-Play gaming. • Experience optimizing payment funnels, first-time purchase conversion, and repeat purchase behavior. • Familiarity with CRM automation, lifecycle marketing, and player segmentation. • Experience using AI-powered tools to accelerate analysis, experimentation, and growth initiatives. • Strong understanding of player psychology, gaming engagement mechanics, and monetization strategies.

Description The Role GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel. Responsibilities • Own product positioning, messaging, and value proposition across GeoEdge's product portfolio • Lead the go-to-market strategy and execution for new products, features, and major releases • Become GeoEdge's internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities • Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities • Act as the voice of the customer by bringing market insights directly into Product discussions • Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption • Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging • Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand • Support Sales on strategic opportunities, customer presentations, and competitive deals • Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy Requirements • 5+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company • Proven experience marketing complex technical products — experience with cyber or similar deep-tech products is an advantage • Experience marketing to US audiences is required • Exceptional written, verbal, and presentation skills in English • Proven experience developing product positioning, messaging, and go-to-market strategies for technical products • Ability to translate complex technical capabilities into clear, compelling customer value • Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities • Experience working cross-functionally with Product, Marketing, Sales, and Customer Success • Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment • Familiarity with the digital advertising or ad tech ecosystem — an advantage Working at GeoEdge At GeoEdge, we're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats — creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We're looking for a Product Marketing Manager. Someone who can turn complex technology into compelling stories, build our product marketing function from the ground up, and help shape how the market understands what we do. This is a rare opportunity to define what product marketing looks like at a fast-growing AI startup. You'll work directly with the Head of Marketing, Product, and Sales to own our positioning, messaging, product launches, competitive intelligence, and sales enablement. You won't inherit a playbook. You'll help write it. We're looking for a builder and a doer. Someone who can think strategically, write exceptionally well, and execute independently. And because we're a small, ambitious team, you'll also roll up your sleeves and contribute to broader marketing initiatives when needed. What You'll Do Build Our Product Marketing Foundation • Own and evolve Chamelio's product positioning, messaging, and value propositions. • Build the messaging frameworks, buyer personas, and go-to-market foundations that will support our growth. • Translate complex AI technology into clear, differentiated stories that resonate with in-house legal teams. Own Product Launches & Go-to-Market • Lead product marketing for new features, capabilities, and major releases. • Partner closely with Product to understand what's being built, why it matters, and how to bring it to market. • Develop launch messaging, announcements, emails, blog posts, and in-app communications. • Drive product awareness, adoption, and engagement through compelling customer communications. Enable Sales to Win • Create sales collateral that makes a difference: pitch decks, one-pagers, battlecards, product videos, and case studies. • Own competitive intelligence and positioning across the legal tech and AI landscape. • Equip Sales with messaging, objection handling, and differentiated stories that help win deals. • Work directly with the sales team to understand customer objections, competitive challenges, and opportunities to improve our story. Be the Voice of the Customer • Talk directly to customers and prospects to understand their challenges, motivations, and buying decisions. • Turn customer insights into stronger messaging, content, and go-to-market strategies. • Develop compelling customer stories, testimonials, and use cases. • Stay close to market trends, competitors, and the evolving needs of in-house legal teams. Help Build Marketing Beyond PMM • Collaborate with designers and creative agencies to bring our messaging to life. • Support events, webinars, campaigns, and field marketing initiatives. • Contribute to newsletters, website content, and social media when needed. • Jump into whatever needs to get done. We're building something big, and there's no room for "that's not my job." What You Bring • 3–5 years of B2B SaaS product marketing experience, with hands-on ownership of positioning, messaging, launches, and sales enablement. A must! • Exceptional writing and storytelling skills. You can take complex technology and make it simple, compelling, and memorable. • Strong PMM fundamentals. You understand positioning, differentiation, go-to-market strategy, competitive intelligence, and customer insights. • Experience working closely with Product and Sales, translating product capabilities into customer value and commercial impact. • A builder's mindset. You're excited about creating processes, frameworks, and assets from scratch rather than maintaining existing ones. • Excellent English communication skills, written and verbal. • Startup mentality. You're comfortable with ambiguity, changing priorities, and doing things outside your formal job description. Why Chamelio? Be the first. You'll be Chamelio's first Product Marketing Manager, with the opportunity to shape the function, set the standards, and build the playbook. Build a category, not just a product. We're challenging how an entire industry thinks about legal technology. Real ownership, real impact. Your ideas won't get buried in layers of management. You'll have the freedom to build, experiment, and execute. A company on the rise. We're a fast-growing, VC-backed AI startup with ambitious plans and a product that's changing how legal teams work. Great people, zero corporate nonsense. We're ambitious, a little crazy, and serious about building something exceptional. We work hard, have fun, and enjoy the ride.

What You’ll Do • Own the product narrative. Define what it is, what it enables, and why it matters. Connect capabilities to business value: what the enterprise gets, not what the product does. Keep it sharp against a fast-moving competitive field and coherent with the Wonderful platform story. • Deliver stories in every format. Product videos of every type: launch films, feature walkthroughs, demo narrations. Plus release notes, web copy, and sales narratives. You write the script and the one-liner. • Find stories. Find them in the product, in deployments, in customers. The best material isn't handed to you; you go dig it out from product and field teams. • Build enablement and sales materials. Decks, one-pagers, battle cards, demo scripts. Build them, maintain them, keep them the single source of truth. • Break down for industries and buyers. Adapt the product’s core messaging for specific verticals and for business, technical, and risk buyers. • Work AI-first. AI is embedded in how this team operates. You'll use it daily and help design how. What We’re Looking For • 5+ years of B2B product marketing, ideally with a technical product. • Truth seeking. You dig into what the product actually does and what customers actually experience, and you make sure the messaging reflects it. • Proven ability to develop positioning and turn it into sales-facing and customer-facing assets. • Range across formats: video scripts, release notes, positioning docs, web, enablement. • Depth over breadth: you can go deep on one product and become its foremost internal expert. • Fluency with AI tools as part of your daily workflow, not as an afterthought. • Comfort in an early-stage, fast-paced environment. Things move quickly here. Candidate Privacy Notice

Job Description We're looking for an Experienced AI Product Marketing Manager someone who lives and breathes AI and wants to channel that into marketing. Think of this as the growth hacker of 2026, you're AI-native first, marketer second. AI tools are your default way of working, You build with Claude Code or OpenClaw instead of spreadsheets and slide decks. If you've ever built an AI agent for fun, automated a workflow because you were bored, or shipped a side project using vibe coding - and you're excited about applying that energy to marketing - this role is for you. In your day-to-day, you will: • Own marketing projects end-to-end - from strategy to execution - using AI as your primary working environment, not just an assistant • Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency • Build your own tools, automations, and AI workflows to solve marketing problems • Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement • Lead product launches alongside Product and Growth teams - shaping positioning, messaging, and go-to-market plans • Stay on the bleeding edge of AI capabilities, constantly scouting new models and tools and figuring out how to apply them to marketing before anyone else does Qualifications • Demonstrated AI fluency - you have real experience building with tools like Claude Code, OpenClaw, Cursor, Replit, or similar. • You’ve built AI-assisted projects: agents, automations, apps, content systems or workflows. • Passion for marketing and an intuition for what makes people click, sign up, and stick around — formal marketing experience is a plus, not a requirement • High agency and independence - you own projects from A to Z with minimal hand-holding • Strong written communication - you can simplify complex ideas and write copy that connects • Comfort with speed and ambiguity - you thrive in fast-moving environments where priorities shift and you need to figure things out as you go Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.