Marketing Operations Manager jobs in Israel

Description Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough… Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too. For nearly 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends and help make the world a safer place with leading investigative analytics software solutions. We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity. We’re looking for a hands-on, highly technical and automation-driven Marketing Operations Manager who enjoys setting up workflows, connecting tools, and fixing day-to-day operational issues and making sure data, setups, and automations are accurate, consistent, and working as intended. This role is focused on execution - building and maintaining workflows, managing data, setting up campaigns, troubleshooting issues, and making sure our marketing operations run correctly day to day. As a Cognyter you will: • Work hands-on in HubSpot every day, building and maintaining workflows, lists, forms, properties, reports, scoring models, and lifecycle automations. • Set up and execute email campaigns and nurture flows, including segmentation, build, QA, testing, scheduling, and reporting. • Maintain HubSpot data hygiene, including database cleanup, properties, naming conventions, user setup, and ongoing data checks. • Manage lead uploads, segmentation, routing, lifecycle stages, and Marketing → SDR/Sales handoffs. • Support the HubSpot–Salesforce integration and troubleshoot sync errors, workflow conflicts, data issues, and integration failures. • Set up the operational side of webinars, including registration, integrations, tracking, lead processing, and follow-up. • Build and maintain AI-driven and automated workflows for repetitive marketing and operational tasks. • Regularly review existing workflows and automation to identify errors, outdated logic, or opportunities to simplify processes. • Create and maintain documentation and best practices for workflows, processes, and system setup. Requirements For that mission you’ll need: • 2–3 years of hands-on Marketing Operations / Marketing Automation experience, preferably in B2B. • Strong hands-on HubSpot experience • Experience working with Salesforce and CRM integrations - an advantage. • Comfortable working with data, spreadsheets, system configurations, and repetitive operational tasks where accuracy matters. • Strong troubleshooting skills and the patience to investigate why something isn't working. • Experience using AI and automation to improve operational processes. • Highly organized, detail-oriented, and comfortable managing multiple executional tasks independently. • Experience with APIs, webhooks, HTML, or integration tools is a plus.

Description Duve is a fast-growing hospitality tech company transforming how hotels and vacation rentals connect with their guests. Our platform helps them deliver personalized, digital guest experiences at scale from the moment a booking is made and throughout the entire stay. Founded in 2016 and headquartered in Tel Aviv, Duve is trusted by 1,000+ customers across 70+ countries, serving millions of travelers worldwide. Following a $60M funding round, Duve is entering its next phase of growth, with AI playing a central role in the evolution of our platform. As we continue to expand globally, we’re investing in advanced technology to shape the future of guest experience and how hotels and vacation rentals operate and connect with their guests. About this Role We’re looking for a hands-on Marketing Operations Manager to own the systems, processes, data, and reporting behind Duve’s marketing engine. You will be responsible for building and improving the operational infrastructure that connects Marketing and Sales, including lifecycle management, lead routing and nurture, automation, data quality, attribution, account segmentation, and pipeline reporting. You will also work closely with our external agencies and marketing partners, ensuring their activities are properly tracked, measured, and aligned with business goals. This role is ideal for someone who is analytical, structured, and highly experienced with marketing systems in a sales-led, B2B SaaS GTM motion. Experience in demand generation or growth strategy is a strong advantage, but the core of the role is Marketing Operations. Requirements • 5+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a similar role within a B2B company. • Strong hands-on experience with HubSpot and Salesforce. • Experience building workflows, automation, lead-scoring models, lifecycle stages, and reporting processes.Experience with Clay or similar tools for data enrichment, lead routing, and workflow automation. • Strong understanding of funnel analytics, pipeline reporting, attribution, and data quality.A track record of running or prioritizing CRO programs, including A/B testing, landing pages, and conversion-focused website initiatives. • Experience working with or managing external marketing agencies and evaluating their performance.Comfortable using AI tools to work efficiently and stay current across marketing channels. • Strong analytical skills and the ability to translate data into clear recommendations. • A structured, detail-oriented, and operations-minded approach. • Strong communication and collaboration skills. • Understanding of paid media, SEO/GEO, website conversion, and CRO. What you'll do • Own and optimize marketing operations across HubSpot and Salesforce, including workflows, automation, lifecycle stages, lead scoring, segmentation, and lead routing. • Maintain accurate, consistent marketing data and ensure proper synchronization between systems. • Build dashboards and reporting to measure funnel performance, conversion rates, pipeline contribution, attribution, and CAC. • Partner with Sales to improve lead qualification, handoff processes, and pipeline visibility. • Define KPIs and manage the performance and measurement of external agencies across paid media, SEO/GEO, content, and website initiatives. • Use data to identify operational improvements and support growth, CRO, and future ABM initiatives.

Description Workiz is the AI growth engine for home service businesses, an operating system that runs the day and drives the growth. AI answers every call and books the job. Dispatch fills the board and puts the right tech in front of the customer. Estimates, invoices, and payments handle themselves. And because marketing is built into the same system, the job history a business already owns brings back old customers, fills slow weeks, and recovers estimates that went cold. Operations and demand generation in one platform. Trusted by over 120,000 pros across North America in HVAC, plumbing, garage door, and other trades. We're proud to be ranked #5 on Dun's 100 list of 2025 of Israel's best companies to work for. Who are you? You’re a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running. Your job is to take it from good to great: sharpen what’s working, fix what’s leaking, and level it up as we scale. You live in HubSpot, get a quiet thrill from a workflow that just works, and see a leaky funnel or broken attribution model as a puzzle waiting to be solved. You’re senior enough to own the marketing and partnerships tech stack end-to-end, but you’re an individual contributor at heart. You’d rather get into the system and improve it yourself than hand it off. You think in terms of full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity is routed, tracked, and credited correctly through revenue. You embrace AI as a core part of how you work, actively experimenting with new ways to improve automations, connect tools, and increase your own output. You move fast, support your decisions with data, and bring structure and clarity to everything you touch. What will you be doing all day? This is a hands-on ownership role. You’ll take systems that already exist and make them faster, cleaner, and more scalable. • Own and optimize HubSpot Marketing Operations, including workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the journey from first touch through conversion. • Elevate marketing operations by ensuring campaigns, lead routing, attribution, and reporting are accurate, efficient, and scalable. • Sharpen tracking and attribution by improving how we measure the funnel end-to-end, strengthening the connection between paid channels and HubSpot, and evolving our multi-touch attribution model into a trusted source of truth. • Improve automation and middleware by maintaining and upgrading the connections between HubSpot, our databases, and advertising platforms. • Oversee data quality, including incoming data requests, audience segmentation, performance analysis, and regular database hygiene audits. • Own partnership operations by improving how we track partner-sourced and partner-influenced pipeline, automating lead handoffs and routing, and providing the partnerships team with reliable data. • Drive attribution and analytics across acquisition, conversion, expansion, and churn. Identify where the funnel is breaking, where budget is performing, and where improvements will have the greatest impact. • Bring AI into the marketing engine by identifying manual, repetitive, and error-prone processes and automating them with AI and no-code or low-code tools. • Partner cross-functionally with teams across the company to improve operational efficiency and accelerate growth throughout the customer lifecycle. Requirements Ideally, we're looking for • 5+ years in marketing operations, RevOps, or GTM operations, in B2B SaaS, with a track record of owning and improving a marketing tech stack. • Deep HubSpot expertise: expert across workflows, integrations, lifecycle management, campaign management, reporting, and Hubspot Marketing Hub. This is the core of the role. • Strong mastery of HubSpot Campaigns: structuring, executing, and reporting on them. • A builder's mindset for automation: you translate business needs into working systems and love optimizing a process until it just runs. You pick up new tools fast. • Solid grasp of paid channels: Facebook Ads and Google Ads, and how they connect to HubSpot for tracking and attribution. • GTM understanding: how marketing, sales, and partnerships fit together as one revenue motion. • Experience operating in a fast-moving, SMB SaaS or scale-up environment. • Strong problem-solving and analytical skills; comfortable working with data to drive decisions. • Fluent English: reading, writing, and speaking. These would also be nice • Experience with automation platforms such as Make and n8n, along with APIs, webhooks, and JSON. • Experience with BI and attribution tools such as Tableau, as well as mobile attribution platforms such as AppsFlyer. • SEO and AEO, or Answer Engine Optimization, experience within HubSpot. • A background in Revenue Operations or HubSpot consulting. • Experience with AI-powered development tools such as Claude Code, Cursor, or similar platforms. Hiring process with us At Workiz, we aim to complete our hiring processes at lightning speed, keeping the time between when we receive your CV until you (hopefully) sign with us super short, communicative, and transparent. Why Join Workiz? Why You'll Love Being a Workizer • We're located in the heart of Tel Aviv, just a short walk from Rothschild Boulevard. • Our workweek is flexible and hybrid. • You'll actually love the product you work with, and the people too ? • Excellent benefits. • Team players. Rockstars without the ego. Fast learners that work hard and get S*** done. • There is no such thing as a bad idea. • You can grow your career in any direction you choose. • Diversity isn't just a buzzword. • We know how to have fun! Join our ping pong tournaments and other spontaneous activities. Oh, and we throw some killer parties. • We build our people up. Every team member is treated as a long-term investment, and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties.