Email Marketing Specialist jobs in Israel

About airSlate airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines. At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment. About Marketing team: The marketing team handles comprehensive 360º communication and comprises over 150 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million. As a marketing team member, you'll play a crucial role in the upcoming phase of our brand's growth as we expand and introduce new products to the market. And now, we are looking for a Senior Email Operations Team Manager who is prepared to contribute to the next chapter of our company's growth. What you'll be working on: Strategic • Own email-channel-driven attributed revenue as a business outcome, setting the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products • Define email and push notification strategy in line with product and marketing strategies • Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs rather than one-off campaigns • Set the email roadmap for 2026 and beyond — audit existing programs, identify gaps and quick wins, and prioritize initiatives across three products against attributed revenue targets • Define how email fits within multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels Data & use of data • Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers • Define data requirements for email programs — specify the user signals, cohort definitions, and event triggers needed from the data engineering team, and own those requests • Own the team's contribution to the revenue attribution model — partner with data teams to define lifecycle-stage KPIs and validate that email is correctly credited under the new attribution framework • Own email dashboards with the data team and align them with lifecycle dashboards, so attribution reporting accurately reflects email's contribution to revenue at each funnel stage • Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base Operational • Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals • Coordinate across the email development team, data team, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML • Maintain and evolve automated email journeys across all four products, with the authority to rebuild or retire programs where data supports it • Ensure email deliverability and list health at scale across a large, multi-product subscriber base What we expect from you: • 5+ years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with an email focus — B2C or B2B SaaS/subscription products at scale preferred • Proven ownership of an email and/or retention/lifecycle program end-to-end — strategy, journey design, segmentation logic, and KPI ownership, not only execution • Familiarity with attribution models, including how attribution windows affect reported email performance and how to navigate model transitions • Experience using behavioral data and predictive models for segmentation, such as churn scoring or lifecycle stage classification • Hands-on experience with a major marketing automation or email platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or an internal equivalent) • A track record of cross-functional collaboration with Product and Data Science teams, not siloed within Marketing • Strategic thinking at the program level, not only the campaign level • Strong analytical skills, including comfort with dashboards and data-warehouse-sourced data, and the ability to derive lifecycle insights independently • Understanding of email deliverability and list health at scale (100K+ subscriber base) • A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience • Upper-Intermediate (B2) or higher English, written and spoken What helps you rock: • Experience in a multi-product or multi-brand environment What we offer Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries. Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth. Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate. Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge. Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance. Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams. Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow. It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records. Read our Recruitment Privacy Notice to Learn how we process your personal information.

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience. As a Marketing Automation Manager at GlassesUSA, you’ll shape the customer journey from first visit to long-term loyalty. You’ll build personalized, data-driven experiences across email, SMS, and push, using automation and customer insights to drive conversion, retention, and LTV. Responsibilities: • Develop and execute lifecycle and retention strategies across Email, SMS, and Push, focused on engagement, conversion, retention, and loyalty. • Build, test, and optimize automated customer journeys using platforms such as Salesforce Marketing Cloud. • Execute campaigns across key lifecycle stages, including onboarding, abandoned carts, win-backs, promotions, newsletters, and targeted customer segments. • Use customer data and behavioral triggers to create personalized, data-driven journeys and communications. • Utilize AI tools such as Gemini to optimize messaging, content creation, and campaign performance. • Conduct A/B testing and analyze CRM KPIs, including deliverability, engagement, conversions, retention, and customer LTV. • Collaborate with Creative, Content, Data, Product, and Marketing teams to deliver effective cross-channel campaigns. • Provide regular reporting, insights, and recommendations to continuously improve CRM performance. Qualifications • 2+ years of relevant experience in CRM, lifecycle, or retention marketing, preferably within eCommerce/B2C. • Strong understanding of customer journeys, segmentation, behavioral triggers, marketing automation, and retention strategies. • Hands-on experience managing multi-channel CRM campaigns across Email, SMS, and Push. • Strong analytical skills and the ability to turn customer and campaign data into actionable insights. • Tech-savvy and comfortable troubleshooting workflows and working with enterprise marketing platforms. • Comfortable working with Excel/Google Sheets and reporting tools such as Tableau or similar platforms. • Excellent written and verbal communication skills in English, with strong attention to detail. • Proactive, organized, collaborative, and comfortable managing multiple projects in a fast-paced environment. Bonus Points • Hands-on experience with Salesforce Marketing Cloud (SFMC), Data Cloud, or Personalization is a major advantage. Plus Salesforce Marketing Cloud certifications. • Familiarity with HTML/CSS and troubleshooting email code. • Familiarity with the US eCommerce consumer market.

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience. About the Role We are looking for a hands-on, tech-savvy Retention & Marketing Automation Specialist with proven experience in a high-volume B2C marketing environment to join our CRM & Marketing team. In this role, you will lead the end-to-end execution of our email campaigns and automated journeys within Salesforce Marketing Cloud (SFMC). You’ll sit at the intersection of marketing strategy, journey logic, and basic marketing-tech operations — taking campaigns from initial brief to launch and performance analysis. If you know your way around SFMC (Content Builder, Journey Builder), have an eye for detail, basic HTML/CSS troubleshooting skills, a data-driven mindset, and love creating personalized customer experiences for B2C audiences — this role is for you! Key Responsibilities • Campaign & Journey Execution: Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder. • Hands-On Setup (No-Code/Low-Code): Build email layouts using existing templates/blocks, configure styles (padding, margins, fonts, colors), adjust image paths, UTMs, links, and alt texts. • Basic Technical & Logic Setup: • Understand Data Extension structures and basic data logic for B2C segmentation. • Implement basic personalization strings and set up dynamic content logic in briefs/blocks. • Perform basic HTML/CSS tweaks to fix email rendering issues when needed. • Automation Management: Define, schedule, and maintain campaign triggers, frequency rules, entry/exit criteria, and automated flows in Journey Builder & Automation Studio. • A/B Testing & Optimization: Plan and execute A/B and multivariate tests (subject lines, content/CTAs, send-time optimization) to drive continuous channel improvement. • Reporting, Analytics & KPIs: Monitor, track, and analyze key campaign performance metrics (Open Rate, CTR, Conversion Rate, Unsubscribes, Deliverability). Provide actionable insights and reports against defined KPIs. • Cross-Team Collaboration: Work closely with UI/UX Designers (Figma assets), Content Creators, Data/BI, and SFMC Developers (passing advanced SQL/AMPScript needs to Dev). • Quality Assurance (QA): Perform thorough content, functional, and logical QA (links, UTMs, personalization, rendering across devices, and journey flows) before launch. Requirements • 1–3 years of experience as an Email Campaign Manager, CRM Specialist, or Marketing Automation Specialist in a B2C environment. • Hands-on experience with Salesforce Marketing Cloud (SFMC) — specifically Content Builder and Journey Builder (Must-have). • Data-Driven Mindset: Strong understanding of email marketing KPIs, analytics, and experience running A/B tests to optimize performance. • Technical Aptitude: • Basic HTML & CSS knowledge for email troubleshooting/formatting. • Good understanding of relational data structures (Data Extensions, primary keys). • Familiarity with email deliverability best practices and web asset preparation (image optimization, naming conventions). • Strong logical thinking with the ability to define business rules and customer journey flows. • High attention to detail and a "QA-first" mindset. • Fluent English (written and spoken) Nice to Have • Basic knowledge of AMPScript or SQL (reading/modifying simple scripts). • Experience with SFMC Intelligence Reports / Analytics Builder. • Experience working in an Agile / structured marketing workflow environment (e.g., Jira, Monday.com). • SFMC Marketing Cloud Email Specialist Certification.

Description What you'll do • Leading and planning the end-to-end CRM and Lifecycle strategy to increase customer engagement and retention • Ongoing management and operation of the Marketing Automation system • Building, managing, and optimizing Customer Journeys • Building and managing audiences, segments, and triggers • Analyzing campaign and customer journey performance, and generating insights for improvement • Defining measurement and tracking requirements with Product and Development teams • Serving as the connecting and synchronizing link between the Digital team and the Marketing, Product, Data, and Development teams • Leveraging AI tools and advanced automation technologies to streamline ways of working and system operations Requirements • Experience in Marketing Automation, Digital Marketing, CRM, or MarTech • Experience building and managing Customer Journeys and marketing automation processes • Experience working with GA4 and GTM • Strategic thinking and the ability to translate business goals into effective customer journeys • Technical orientation and ability to work with development and product teams • Data analysis skills and ability to generate business insights • Analytical thinking, independence, and strong learning ability • Curiosity and strong technological affinity, with fast learning ability and use of current AI tools (for problem solving, writing queries, and automation) • Strong leadership ability in cross-functional work with multiple levels and teams across the organization • High level of English Significant advantage • Experience working with Braze • Knowledge of HTML, CSS, SQL, and Liquid language • Familiarity with BI tools and data analysis • Experience in personalization and customer engagement