Digital Marketing Manager jobs in Herzliya

Description Papaya Global is a rapidly growing, award-winning B2B tech unicorn revolutionizing the payroll, EOR and payments industry. With over $400M raised from top-tier investors, we offer an innovative, comprehensive solution for managing global workforces, spanning from hiring and onboarding to managing and paying employees in over 160 countries. We are seeking a highly skilled and innovative GEO & SEO Manager to own our website’s organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions. You will work closely with developers, content creators, and the broader marketing team to ensure Papaya Global’s online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude. What You’ll Do GEO & SEO Strategy • Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation. • Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility. • Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques. • Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers. Web Management & Optimization • Manage and prioritize the marketing website roadmap, aligning development resources with business goals. • Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding. • Upload, publish, and manage content via WordPress (and other CMSes as needed). • Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across Papaya website. Analytics & Reporting • Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics. • Provide clear reporting and actionable insights to marketing leadership and cross-functional teams. • Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion. Why Papaya Global? At Papaya, you’ll be at the forefront of GEO and SEO innovation, shaping how a global B2B brand is discovered across both traditional search and AI-powered platforms. You’ll join a dynamic team where your impact will directly influence our growth, brand visibility, and customer acquisition worldwide. Requirements • 3+ years of proven success in international SEO/technical SEO with measurable B2B impact. • Expertise in AEO/GEO (Answer Engine Optimization), entity SEO, structured data, and AI-driven search. • Strong experience with SEO tools: Google Search Console, GA4, SemEMrush, Ahrefs, and Screaming Frog. • Solid data analysis and reporting skills (Excel/Sheets, BI tools). • Hands-on CMS experience (WordPress required; HubSpot and Salesforce are an advantage). • Strong project management, multitasking, and organizational abilities. • Excellent communication skills for cross-team collaboration and stakeholder reporting. • A proactive, detail-oriented team player with a “can-do” attitude and a passion for staying ahead of SEO trends.

Description Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries. We're looking for a Director of Growth to own and oversee account-based experience (ABX), growth marketing, and pipeline acceleration across new business and expansion. You'll own the strategy and execution of how Papaya attracts, engages, and converts target accounts, partnering closely with Sales, SDR, GTM, and Marketing Operations. You'll own the budget and the team behind this engine, and lead the adoption of AI-driven workflows that let the function scale without scaling headcount at the same rate. This is a hands-on, management-and-execution role, built for someone who moves fast in a high-growth environment. What You'll Do • Own the strategy and execution of the ABX and growth marketing plan end to end, including account tiering, ICP segmentation, and campaign design, aligned to pipeline and expansion revenue targets. • Own the pipeline measurement framework: sourced vs. influenced vs. accelerated attribution, with clear reporting tied to win-rate and new-business pipeline goals. • Manage the growth marketing budget, allocating, forecasting, and reallocating spend based on performance, with full accountability for ROI. • Lead and develop a team across growth activities, setting priorities, coaching execution, and building bench strength. • Act as the internal authority on intent and signal data, directing how it shapes account prioritization, outbound sequencing, and campaign targeting. • Own expansion, upsell, and cross-sell pipeline campaigns in partnership with Sales. • Integrate event strategy into the growth engine, including pre- and post-event campaigns that convert attendance into pipeline. • Partner with Sales and SDR leadership to align on target accounts, sharpen outbound execution, and accelerate pipeline velocity. • Champion AI adoption across the growth function by implementing AI-powered workflows and tools that increase efficiency and campaign scale. • Identify and activate new growth opportunities through data-driven experimentation, and report performance and insights to GTM leadership. Requirements • 7+ years of experience in B2B SaaS marketing, with a proven track record in growth, demand generation, and/or ABX, including 3+ years in a leadership role with direct reports. • Demonstrated ownership of enterprise and SMB pipeline generation and growth marketing budget, with measurable revenue outcomes. • Deep experience with ABX frameworks, intent/signal platforms, and marketing automation and CRM tools (e.g., HubSpot, Salesforce, Influ2, G2). • Highly analytical mindset, with the ability to turn data into actionable insights and a defensible attribution model. • Hands-on, execution-first operator who is comfortable managing a team while running campaigns directly, and able to move fast in a high-growth environment. • Hands-on experience applying AI tools to marketing workflows, with genuine interest in scaling a function through automation. • Exceptional cross-functional collaboration, particularly with Sales and SDR leadership.