Creative Strategist jobs in Israel

About the Role As our Creative Strategist, you will own creative performance from audience insight through concept development, testing, and optimization, turning consumer behavior and performance data into creative strategies that drive measurable growth. This is a highly hands-on, analytical role for someone who combines strong creative instincts with a deep understanding of direct-response marketing, customer psychology, and paid social performance. You’ll research audiences, develop new concepts and angles, analyze creative performance, and continuously identify opportunities to improve what we test and how we scale winning ideas. At Acentecom, we believe the strongest creative strategies start with a deep understanding of the customer and evolve through continuous experimentation. We’re looking for someone who can connect audience insights, creative thinking, and performance data to make better decisions and drive stronger results. What You’ll Own • Develop a deep understanding of audiences, customer psychology, and market behavior, identifying pain points, desires, objections, beliefs, and emotional drivers and translating them into actionable creative opportunities. • Build and continuously evolve a pipeline of creative concepts, hooks, angles, personas, messaging frameworks, and formats, ensuring ideas are grounded in audience insights and clear strategic hypotheses. • Own creative performance analysis across paid social, using metrics such as hook rate, hold rate, CTR, CPC, CPA, and ROAS to identify patterns, diagnose performance, and determine what to test next. • Build structured creative testing and experimentation frameworks, isolating variables across hooks, visuals, scripts, messaging, and personas to understand what drives performance. • Identify and scale winning creative patterns, systematically iterating on successful concepts while continuously introducing new hypotheses and testing opportunities. • Partner closely with Media Buying, CRO, Copywriting, Video Editing, and Creative teams to connect creative performance with the broader funnel and translate cross-functional insights into stronger advertising strategies. • Guide and support Video Editors, providing clear strategic direction and performance-based feedback around hooks, pacing, retention, engagement, and overall creative effectiveness. • Turn research, testing results, and performance data into clear recommendations and next actions, maintaining visibility into key learnings, market trends, competitor activity, and opportunities for growth. What You Bring • Deep understanding of direct-response marketing, customer psychology, consumer behavior, and paid social creative strategy. • Strong hands-on experience in e-commerce, ideally DTC e-commerce, within a high-volume, performance-driven environment. • Strong experience in Creative Strategy, Performance Marketing, Growth Marketing, or a related performance-driven creative role. • Hands-on experience analyzing Meta and paid social creative performance, with the ability to understand why creatives perform and translate that analysis into better concepts and testing decisions. • Strong analytical skills and comfort working with creative performance metrics, including hook rate, hold rate, CTR, CPC, CPA, and ROAS. • Experience developing creative concepts, hooks, angles, messaging, personas, and testing hypotheses based on audience research and performance insights. • Strong understanding of creative testing and experimentation, with experience building structured tests, interpreting results, and scaling winning concepts. • Familiarity with Meta Ads Manager, Triple Whale, or similar performance analytics platforms. • Experience collaborating closely with Media Buyers, CRO teams, Copywriters, Video Editors, and creative production teams. • A highly proactive and autonomous approach. You’re naturally curious, comfortable challenging assumptions, and able to move from research to hypothesis to execution without requiring detailed direction. • Strong communication and organizational skills, with the ability to manage multiple priorities, provide clear creative direction and feedback, and turn performance insights into actionable recommendations.

Description Guardio is one of the fastest-growing companies in consumer cybersecurity - we’ve doubled revenue four years running, passed $150 million in ARR, and now protect over a million people, at a moment when AI has made scams more convincing than ever. AI has democratized cybercrime: scams that once required sophisticated hacking teams are now cheap, personalized, and everywhere. Traditional security wasn’t built for this - so we’re building it, protection that sees the person, connects all the dots - and stop attacks and scams wherever vector they come from. And honestly, we all feel here - it’s just the beginning! So, what’s the job? You'll operate inside a highly AI-driven creative workflow, using emerging tools to generate, test, iterate, and scale paid ads faster than traditional teams, in a high-volume testing environment where speed, iteration, and decision quality matter more than polished decks. You will:  • Own end-to-end ideation for in-house production: angles, concepts, and scripts. Identifying winning directions and translating them into a steady supply of net-new concepts, not just iterations on winners. • Write briefs specific enough that a creator, editor, or AI pipeline can execute without rounds of clarification. • Read performance dashboards daily - CPA, hook rate, hold rate, CTR, CVR, translating signals into clear calls on what to scale, iterate, or shut down. • Keep your AI skillset current, proactively exploring new tools and keeping your workflow aligned with best practice as it evolves. • Create winning video and static ads that drive measurable business growth through scalable media buying and rapid creative optimization. • Spearhead creative-led growth on your assigned channels or efforts, driving the creative concept development needed to scale them. • Study the market constantly - competitors, creators, trends, formats, hooks, and emerging ad patterns, and turn what you see into new testing hypotheses. Sounds great! Am I the right fit? Well, our guess is you have a good chance of being that person if you check as many of these as possible: • 3+ years in performance creative (direct-response, not brand) - agency, in-house B2C, or scale-up. • A creative instinct backed by data fluency - you generate net-new ideas as naturally as you read a dashboard. • Comfortable using AI creative tools and proactively exploring new ones. AI is already a core part of your creative workflow. • Independent with performance dashboards - you translate media signals into creative decisions without hand-holding. • Fluent English, written and verbal. • A strong feel for current paid creative across all major performance channels - not just organic social trends. • A precise brief-writer - clear and specific enough for a creator, editor, or AI pipeline to execute without rounds of clarification. • A plus: cybersecurity, fintech, or other trust-sensitive B2C vertical experience. • A plus: hands-on craft experience (editing, design, copywriting, directing) - though the core skill set is creative judgment paired with data fluency.

Description ZyG is revolutionizing eCommerce with the first Agentic Operating System for eCom scale. This end-to-end platform helps product inventors and entrepreneurs turn their products into successful Direct-to-Consumer businesses, addressing the three key challenges of eCom scale: poor product bets, lack of scale infrastructure, and the need for often-complex financing. With a connected system of AI Agents built on a unified data infrastructure, the OS analyzes scale-market fit, replaces the fragmented tools, agencies, and manual workflows that typically power eCom growth, and offers the financing needed for DTC scale. The Role We're looking for a Creative Strategist to join a fast-moving performance creative team. This is not a traditional marketing role. You will be the sole creative owner of a brand we are scaling from $10K to 9 figures. Fast. You will own the ideation, scripting, and briefing of paid ads, and you'll be expected to think about ads all day, every day and beyond that, how to grow this brand by any means necessary. This is a ground-floor seat on a startup with serious growth ambitions. If you're the kind of person who wants to point at something and say "I built that" this is your role. What you'll do • Own the entire creative output of the brand end to end • Research, ideate, and write high-converting ad scripts and creator briefs • Analyze ad account data and translate performance into new creative angles • Stay ahead of trends across TikTok, Instagram, and the broader organic feed • Collaborate with editors, creators, and media buyers to bring concepts to life Requirements • Minimum 5 years of experience in a DTC growth company with proven results • Proven experience managing a creative team of editors, creators, and inhouse talent • Strong copywriting instincts and experience in writing direct response creative • Obsession with advertising, messaging, and what makes people stop scrolling • AI fluency, you use Claude, ChatGPT, you probably have your own workflows • A pulse on what's actually working in ad accounts right now • Someone who thrives with ownership, moves fast, and wants to build something big To apply: Send your portfolio + 3 ads you wish you made to