Creative Strategist jobs in Tel Aviv-Yafo

Description Guardio is one of the fastest-growing companies in consumer cybersecurity - we’ve doubled revenue four years running, passed $150 million in ARR, and now protect over a million people, at a moment when AI has made scams more convincing than ever. AI has democratized cybercrime: scams that once required sophisticated hacking teams are now cheap, personalized, and everywhere. Traditional security wasn’t built for this - so we’re building it, protection that sees the person, connects all the dots - and stop attacks and scams wherever vector they come from. And honestly, we all feel here - it’s just the beginning! So, what’s the job? You'll operate inside a highly AI-driven creative workflow, using emerging tools to generate, test, iterate, and scale paid ads faster than traditional teams, in a high-volume testing environment where speed, iteration, and decision quality matter more than polished decks. You will:  • Own end-to-end ideation for in-house production: angles, concepts, and scripts. Identifying winning directions and translating them into a steady supply of net-new concepts, not just iterations on winners. • Write briefs specific enough that a creator, editor, or AI pipeline can execute without rounds of clarification. • Read performance dashboards daily - CPA, hook rate, hold rate, CTR, CVR, translating signals into clear calls on what to scale, iterate, or shut down. • Keep your AI skillset current, proactively exploring new tools and keeping your workflow aligned with best practice as it evolves. • Create winning video and static ads that drive measurable business growth through scalable media buying and rapid creative optimization. • Spearhead creative-led growth on your assigned channels or efforts, driving the creative concept development needed to scale them. • Study the market constantly - competitors, creators, trends, formats, hooks, and emerging ad patterns, and turn what you see into new testing hypotheses. Sounds great! Am I the right fit? Well, our guess is you have a good chance of being that person if you check as many of these as possible: • 3+ years in performance creative (direct-response, not brand) - agency, in-house B2C, or scale-up. • A creative instinct backed by data fluency - you generate net-new ideas as naturally as you read a dashboard. • Comfortable using AI creative tools and proactively exploring new ones. AI is already a core part of your creative workflow. • Independent with performance dashboards - you translate media signals into creative decisions without hand-holding. • Fluent English, written and verbal. • A strong feel for current paid creative across all major performance channels - not just organic social trends. • A precise brief-writer - clear and specific enough for a creator, editor, or AI pipeline to execute without rounds of clarification. • A plus: cybersecurity, fintech, or other trust-sensitive B2C vertical experience. • A plus: hands-on craft experience (editing, design, copywriting, directing) - though the core skill set is creative judgment paired with data fluency.

Description ZyG is revolutionizing eCommerce with the first Agentic Operating System for eCom scale. This end-to-end platform helps product inventors and entrepreneurs turn their products into successful Direct-to-Consumer businesses, addressing the three key challenges of eCom scale: poor product bets, lack of scale infrastructure, and the need for often-complex financing. With a connected system of AI Agents built on a unified data infrastructure, the OS analyzes scale-market fit, replaces the fragmented tools, agencies, and manual workflows that typically power eCom growth, and offers the financing needed for DTC scale. The Role We're looking for a Creative Strategist to join a fast-moving performance creative team. This is not a traditional marketing role. You will be the sole creative owner of a brand we are scaling from $10K to 9 figures. Fast. You will own the ideation, scripting, and briefing of paid ads, and you'll be expected to think about ads all day, every day and beyond that, how to grow this brand by any means necessary. This is a ground-floor seat on a startup with serious growth ambitions. If you're the kind of person who wants to point at something and say "I built that" this is your role. What you'll do • Own the entire creative output of the brand end to end • Research, ideate, and write high-converting ad scripts and creator briefs • Analyze ad account data and translate performance into new creative angles • Stay ahead of trends across TikTok, Instagram, and the broader organic feed • Collaborate with editors, creators, and media buyers to bring concepts to life Requirements • Minimum 5 years of experience in a DTC growth company with proven results • Proven experience managing a creative team of editors, creators, and inhouse talent • Strong copywriting instincts and experience in writing direct response creative • Obsession with advertising, messaging, and what makes people stop scrolling • AI fluency, you use Claude, ChatGPT, you probably have your own workflows • A pulse on what's actually working in ad accounts right now • Someone who thrives with ownership, moves fast, and wants to build something big To apply: Send your portfolio + 3 ads you wish you made to