General Manager, 12+ Streaming Service & App

About the Role

Description Keshet Digital is looking for a General Manager to lead 12+ Keshet’s Digital content and streaming app, offering live broadcasts and VOD content to a broad user base. The role includes overall responsibility for the app’s business, marketing, and product activity, with a focus on driving growth, expanding its audience, developing revenue streams, and improving business performance and user experience. What You’ll Do • Define the app’s business and product strategy and translate it into measurable goals, success metrics, and an actionable work plan. • Identify and develop growth engines, business opportunities, and revenue models based on advertising, subscriptions, and hybrid approaches. • Monitor business performance and lead data-driven initiatives to improve results. • Drive user growth through user acquisition, new audience development, and marketing funnel optimization. • Increase retention, engagement, usage frequency, and user loyalty. • Define and lead the product roadmap, prioritizing features and developments according to business value and their impact on growth and user experience. • Analyze user behavior, funnels, and KPIs, turning insights into practical improvements and initiatives. • Optimize user journeys, usability, and the app’s overall UX/UI. • Collaborate with a wide range of business and professional stakeholders, leading initiatives from planning through execution and performance measurement. Requirements What We’re Looking For • Significant experience leading a large-scale B2C app, digital product, or content platform, with overall responsibility for its business performance and growth. • Strong business and strategic capabilities, with experience translating strategy into measurable plans and results. • Experience identifying growth opportunities, improving business performance, and developing revenue streams for digital products. • Good understanding of digital monetization models based on advertising, subscriptions, or a combination of both. • Hands-on experience in user acquisition, user growth, retention, and funnel management. • Experience owning a product roadmap and prioritizing developments and features based on business value. • Strong understanding of data, user behavior, KPIs, and data-driven decision-making. • Good understanding of UX/UI, user journeys, and experience optimization. • Familiarity with television, streaming, video, or digital content – a significant advantage. • Ability to lead complex, cross-functional initiatives while combining strategic thinking, attention to detail, and strong execution skills.