Sidelines Group

Sidelines is looking for an SEO Team Lead to join our SEO Team. A talented, motivated, technical, innovative, and results-focused individual who is passionate about SEO, user experience, and optimization. What will you do? You will be a key part of the company's SEO efforts, managing a complex project with high traffic volume. Manage a team of SEO Project Managers, including development, training, support in developing the team skills, and task assignment. Creating and implementing SEO strategy Managing a series of different SEO projects Analysis of the team's organic ranking, traffic, and overall performance. Seeking out opportunities for optimization and achieving result-driven goals. Performing analysis and compiling reports for senior management. Implementing market and competitor analysis Enhancing on-site and off-site SEO efforts Growing the sites' organic audience and rankings in the US market. Lead hiring processes as the team grows. Requirements 3+ Years of experience in SEO Knowledge of SEO best practices Experience in the Sports and/or Finance verticals - significant advantage Independent and a leader who takes ownership with a high level of accountability Extensive WP knowledge Basic Knowledge in HTML and CSS Experience with SEO tools such as: Screaming Frog, Ahrefs, Semrush & etc. Strong organizational skills Experience in leading small to medium teams with hands-on responsibility - a strong plus! Native English speakers - a strong plus!

We are seeking a highly motivated Back-End Developer with excellent problem-solving and communication skills, which will be joining a dynamic team. A strong developer with some practical experience, and the drive and enthusiasm to succeed in a demanding and professional team environment. We are looking for someone who can plan, build and maintain a high-performance & scalable platform. Develop elegant solutions using open-source tools. The Back-end Developer will proactively look for ways to make the system better. Requirements B.Sc. in Computer Science or Software Engineering- a big advantage 2+ years of hands-on experience with Node.js 2+ years of hands-on experience with MySQL 3+ years of hands-on backend development experience Experience with AWS and Kubernetes (K8s)- an advantage Experience with CI/CD pipelines (Jenkins, Argo CD)- an advantage Experience with message queues (SQS, Kafka, or RabbitMQ)- an advantage Experience implementing production-grade agentic AI and LLM APIs- an advantage Experience with in-memory databases (Redis/ElastiCache)- an advantage Experience with columnar databases (BigQuery, Snowflake, or Databricks)- an advantage Experience working with large volumes of data and high traffic Ability to work efficiently both independently and as part of a team

About The Position Take full ownership, understand the business needs and workflows, Identify the problems and needs, conduct the necessary research, and decide the appropriate course of action. Work closely with cross-functional teams to ensure the project's success. Manage and monitor projects with top-down oversight throughout entire execution to ensure success as defined by adherence to standards of scope, budget, and timeline. Collaborate with top-notch developers to define the product strategy, prioritize the backlog and deliver on time with high quality. Be the voice of the cross-functional teams and other product managers by understanding the developer pain points, driving the discovery process, and delivering innovative solutions that address their needs. Developing data infrastructures and the admin system while considering all stakeholders' needs. Requirements 2+ years of hands-on Demonstrated experience working closely with engineering teams, managing product backlogs, making trade-off decisions, defining technical requirements, establishing success criteria, and tracking impact. Previous technical experience in Engineering, Product Owner, Solution Engineering, Solution Architecture, Technical Services, or other related roles. Proficient at building strong relationships with engineering and cross-functional development teams. Excellent written and verbal communication skills. B.A. in Computer Science, Engineering, or other related quantitative fields - an advantage.

Sidelines Group is building and bringing to market a new agentic AI product, developed by performance marketing experts with years of hands-on experience. This is an opportunity to build a brand from the ground up, define its positioning, turn complex capabilities into a clear, compelling story, and shape how the product is introduced, marketed, and sold. You will work directly with senior leadership to set the marketing direction and turn it into execution, helping build both the product's identity and the foundations for its commercial growth. The Role We're looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a product's brand identity, positioning, and market presence from the ground up. This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life. You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement. Working directly with senior leadership and closely with product and sales, you'll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers. You'll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution. What Will You Do? Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales. Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging. Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery. Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership. Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the product's value and move conversations forward. Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers. Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the company's leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers. Internal communication. Keep the company aligned on the product's positioning, messaging, and launch plans. Equip relevant teams with the materials and understanding they need to communicate the product's value consistently. Measurement. Define marketing metrics, build reporting, and use results and customer feedback to refine priorities. Advise senior leadership on what to stop, improve, and scale. Requirements 4–7 years of marketing experience, including at least 2 years at a startup with end-to-end ownership. Proven experience building or substantially repositioning a B2B product's brand identity, positioning, and messaging, with concrete examples of your work and its impact. Ability to set marketing strategy and priorities while remaining highly hands-on in day-to-day execution. Experience leading external agencies and creative partners, from defining the brief to reviewing and delivering the final work. Experience working directly with senior leadership and partnering closely with product and sales. Strong understanding of inbound marketing, SEO, website conversion, and marketing measurement. Strong visual judgment and attention to brand consistency. Regular hands-on use of AI tools, with sound judgment about where they improve speed and quality and where human input is essential. Comfortable operating without a playbook, making decisions with incomplete information, and taking ownership from idea through delivery. Excellent English writing skills, with the ability to make complex products clear and compelling. Background in performance marketing or AdTech is a big plus. Experience launching or rebranding a B2B product or company end to end is a big plus. Ability to build and publish landing pages using modern website tools is a big plus.

You will be responsible for the company's SEO efforts, including onsite and offsite optimization, keyword research, maintenance & building new SEO assets for the company. Managing and promoting the company's SEO websites Uploading and publishing content with WordPress. Enhancing on-site and off-site SEO efforts Growing the sites' organic audience and rankings in the US market. Managing a team of foreign freelancers Requirements 2 Years of experience SEO best practices knowledge Experience in the Sports and/or Finance verticals - significant advantage Independent and a leader who takes ownership with a high level of accountability Wordpress basic knowledge Basic Knowledge in HTML and CSS Experience with SEO tools such as: Screaming Frog, Ahrefs, Semrush & etc. Excellent organisational skills Previous experience in Gaming/Gambling is a strong plus! Experience in international markets SEO is a strong plus! Native English speakers - a strong plus!

Design, build, and maintain scalable data pipelines and infrastructure entirely within GCP Own data solutions end-to-end, from architecture and design through to production delivery Build and maintain custom connectors to advertising platforms including Google Ads, Meta (Facebook) Marketing API, and other ad platforms Design and implement data warehouse structures with a deep focus on performance, scalability and usability Continuously investigate and evaluate new GCP native tools and services, assessing their fit, building proof of concepts, and driving adoption where it makes sense Set up and configure orchestration and transformation frameworks (such as Airflow and dbt) within the GCP environment Collaborate closely with backend engineers to ensure data infrastructure aligns with product and system needs Contribute to data science initiatives and bring genuine curiosity to analytical use cases Monitor, troubleshoot, and continuously improve the reliability and performance of existing data systems Define technical standards and best practices for the data platform Build and maintain data dashboards and reports to surface insights for stakeholders, primarily using Looker Studio. Requirements 4+ years of hands-on data engineering experience Bachelor's degree in Data Engineering, Computer Science, Software Engineering or Information System Engineering - a Data Engineering degree is strongly preferred Deep expertise in data modeling and data warehouse design Proven experience in Python and common data engineering frameworks Strong hands-on experience with Google Cloud Platform, particularly BigQuery, Dataflow, Cloud Composer and related GCP data services Experience building API connectors and integrations with third-party platforms (advertising APIs such as Google Ads, Meta Marketing API, or similar are a strong advantage) Solid understanding of distributed systems, data at scale and cloud infrastructure Ownership mindset - you take responsibility, follow through and hold a high bar for quality

Own end-to-end quality across Sidelines products, including web and mobile applications, backend services, embedded partner integrations, tracking systems and data flows. Define and continuously improve the QA strategy, including regression coverage, release gates, risk assessment and production validation. Architect, develop and maintain scalable test automation across UI, API and end-to-end system workflows. Establish quality processes that identify defects and requirement gaps early in the development lifecycle. Collaborate closely with Engineering, Product and DevOps to improve testability, CI/CD integration, deployment reliability and release readiness. Analyze product requirements, challenge assumptions and proactively identify edge cases, dependencies and technical risks. Lead, mentor and develop QA engineers while remaining deeply involved in hands-on automation and technical problem-solving. Drive continuous improvements in automation effectiveness, test stability, defect prevention and overall delivery quality. Take ownership of quality-related technical decisions, tooling and release recommendations. Requirements 6+ years of QA experience across complex, production-grade systems, including frontend, backend, APIs and third-party integrations. 4+ years of hands-on test automation experience, including designing, building and maintaining automation frameworks. 2+ years of experience leading QA engineers, with end-to-end ownership of quality and release readiness. Strong programming skills in JavaScript/TypeScript or a comparable language, with experience in modern automation tools. Playwright is a significant advantage. Solid understanding of API testing, databases, CI/CD pipelines, debugging and distributed system interactions. Proven ability to design risk-based testing strategies, prioritize automation coverage and improve release confidence. Strong analytical thinking, technical independence, ownership and cross-functional communication skills. Ability to balance technical execution (approximately 70%) with team leadership and strategic quality initiatives.