OneStep

Description At OneStep, we believe every step tells a story. A story about health. About recovery. About independence. About risk. And increasingly, a story that healthcare can use to make better decisions and improve lives. Already used by more than 250,000 patients and powered by more than 35 billion steps analyzed, our patented technology turns any smartphone into clinically validated movement intelligence, capturing meaningful data as people move through everyday life. We help healthcare organizations detect changes earlier, personalize care, and improve clinical and financial outcomes at scale. Our mission is to establish movement as the 6th vital sign and help healthcare understand the science behind every step. That requires more than great technology. It requires a brand that inspires trust, stories that educate the market, and a marketing organization that consistently delivers high-impact work. That's where you come in. We're looking for a creative Brand & Storytelling Leader to build one of healthcare's most distinctive brands, help define how Movement Intelligence is understood around the world, and lead Marketing Program Management, building the marketing engine that will power OneStep's next stage of growth. Working at the intersection of Marketing, Product, Clinical, Sales, Customer Success, and Leadership, reporting to the Chief Growth and Marketing Officer, you'll lead brand strategy, thought leadership, creative direction, content, social media, and marketing operating system - ensuring every touchpoint reflects a compelling story, a differentiated brand, and a marketing organization built for growth. What you’ll lead Help redefine how healthcare understands human movement. • You'll combine strategic brand thinking, exceptional storytelling, creative excellence, and operational discipline to shape how OneStep is experienced across every touchpoint while building the systems that enable marketing to scale. Brand, Storytelling & Content Leadership • Shape and evolve the OneStep brand across every audience and customer touchpoint, ensuring every interaction reflects a distinctive, inspiring, and trusted brand. • Define and champion the company's brand narrative, voice, and creative standards. • Create campaigns, stories, and experiences that don't just explain what OneStep does, but inspire people to believe in where healthcare is going. • Lead market education initiatives that establish Movement Intelligence as an emerging healthcare category and the 6th vital sign. • Be the creative force behind OneStep's content engine, writing, creating, editing, and shaping high-impact content across advertising, social media, website, thought leadership, blogs, newsletters, presentations, videos, and executive communications. • Transform OneStep's social media presence into a destination for thought leadership, market education, customer stories, and meaningful conversations around Movement Intelligence. • Raise the creative bar across everything we produce, from campaigns and events to presentations, social content, customer experiences, and executive communications. Program Management Great brands are built through consistent execution. You'll build and manage the systems, workflows, and operating rhythms that enable the marketing team to execute with quality, focus, and scale. • Oversee the Content Hub, marketing knowledge base, and asset governance. • Own Marketing's operating system, ensuring projects move efficiently from request through execution. • Manage marketing workflows, project prioritization, timelines, asset management, and content operations. • Build scalable marketing processes, editorial calendars, templates, documentation, and ways of working that improve quality, consistency, and execution speed. Requirements • 7+ years of experience in Brand Marketing, MARCOM, Content Marketing or Creative Strategy within B2B technology, digital health, or healthcare. Experience in B2C marketing communications is a plus. • An exceptional writer, editor, and storyteller who loves creating content—not just managing it. You enjoy turning ideas into campaigns, videos, social posts, articles,and stories that inspire people to read, share, and take action. • Strong brand and creative instincts, with the ability to translate complex ideas into clear, memorable narratives. • Experience leading creative production, including large-scale advertising campaigns, video production, and agency partnerships. • Experience building thought leadership, customer storytelling, and strategic content programs. • Proven ability to lead cross-functional marketing initiatives from concept through execution. • Strong program management and operational skills, with experience building scalable marketing processes and workflows. • Comfortable balancing strategic thinking with hands-on execution in a fast-paced startup environment.

Description At OneStep, we believe every step tells a story. A story about health. About recovery. About independence. About risk. And increasingly, a story that healthcare can use to make better decisions and improve lives. Already used by more than 250,000 patients and powered by more than 35 billion steps analyzed, our patented technology turns any smartphone into clinically validated movement intelligence, capturing meaningful data as people move through everyday life. We help healthcare organizations detect changes earlier, personalize care, and improve clinical and financial outcomes at scale. OneStep is rapidly expanding across senior care, health systems, risk-bearing organizations, and medical-device markets. We are building a new global healthcare category that will transform how health is measured and managed. That's where you come in. We're looking for a strategic Product Marketing & Go-to-Market leader to build the strategy that takes Movement Intelligence into new verticals. Working at the intersection of Product, Clinical, Sales, Customer Success, and Marketing, reporting to the Chief Growth and Marketing Officer, you'll shape vertical strategies, define how our value translates across different healthcare markets and turn complex product, clinical, and data capabilities into clear, compelling narratives that customers immediately understand and act on. You'll combine strategic thinking with exceptional storytelling, and build go-to-market plans that turn new market opportunities into scalable growth. What you’ll lead Help redefine how healthcare understands human movement. • Lead the go-to-market strategy and execution for new products and strategic initiatives. • Craft the strategic narrative behind every launch and go-to-market initiative, connecting customer challenges, clinical evidence, business outcomes, positioning, messaging, and commercial execution into one compelling story. • Build and execute go-to-market strategies for existing and emerging healthcare verticals, defining target segments, ideal customer profiles, priority use cases, buyer journeys, value propositions, and routes to market. • Own the end-to-end execution of go-to-market programs, orchestrating every launch across Product, Sales, Marketing, Clinical, and Customer Success to ensure every campaign component is delivered on time and performs as one cohesive experience. • Translate product and vertical go-to-market strategy into integrated, multi-channel campaigns, developing messaging and content across landing pages, emails, LinkedIn, webinars, PR, presentations, sales enablement, case studies and customer communications. • Conduct customer, market, and competitive research to identify market opportunities, customer needs, buying behaviors, market dynamics, growth opportunities and competitive differentiation. • Equip commercial teams with messaging, proof points, sales narratives, and storytelling frameworks, that help advance enterprise conversations and drive growth. • Identify opportunities to improve customer adoption and expansion throughout the customer journey, including patient and frontline employee engagement initiatives. • Establish scalable Product Marketing and Go-to-Market frameworks that support OneStep's continued growth while influencing product strategy and commercial success. Requirements • 7+ years of experience in Product Marketing, Go-to-Market Strategy, Strategic Marketing, or Market Development within B2B technology, digital health, or healthcare. • Proven experience developing go-to-market strategies that opened new products, customer segments, or market opportunities, not just executing product launches. • Brings both strategic rigor and creative intuition. Comfortable using data to shape decisions without losing sight of the human story. • Ability to turn customer, market, and competitive insights into positioning, commercial strategy, and business decisions. • Comfortable moving between executive strategy discussions and hands-on execution. • Proven ability to build strong cross-functional partnerships across Product, Clinical, Sales, Customer Success, and Marketing. • Ability to thrive in a fast-paced startup environment and drive initiatives from strategy through execution. Who You Are We're looking for someone who is excited by more than launching products. Someone who wants to shape markets, influence strategy, and help define how a new category is understood. • Think strategically, but naturally express ideas through stories. • You love turning strategy into action and are just as comfortable writing launch messaging, crafting campaign assets, and orchestrating execution as you are defining market strategy. • Get excited by translating complex technology, data, and clinical science into simple, compelling narratives. • Start with "Why does this matter?" before asking "How do we explain it?" • Thrive in ambiguity and enjoy building new markets and categories where no playbook exists.