Helfy

Retention Marketing Manager

Lifecycle Marketing Manager

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities. This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role – turning insights into high-impact retention initiatives. Responsibilities Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV). Lead end-to-end retention initiatives from analysis and concept development to execution and measurement – including VIP, loyalty, and referral programs. Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities. Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations to improve retention and maximize LTV. Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV, translating insights into actionable CRM and lifecycle improvements. Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and conversion to repeat purchase. Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data and behavioral insights. Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams to ensure alignment and successful implementation. Requirements Experience: 3+ years in Retention Marketing, Lifecycle, or Growth Marketing within B2C environments. Analytical & Data Skills: Strong analytical and data-driven mindset with the ability to interpret and question data, build dashboards, and translate insights into measurable performance improvements. Customer Expertise: Deep understanding of customer segmentation, behavioral triggers, and lifecycle stages. Project Management: Proven ability to manage multiple initiatives simultaneously and move projects from concept to live execution. Technical Skills: Hands-on experience with marketing automation platforms (e.g., HubSpot, Braze, Klaviyo) and analytics tools (e.g., Mixpanel, Tableau, Data Studio). Ability to understand both the technical and strategic aspects of CRM, and translate strategy into practical, scalable implementation. Strong Plus – Experience with loyalty and referral programs. Detail Oriented: You're the type of person who double-checks the logic of a segment before hitting "send." Fast learner; motivated, proactive, and self-driven with a can-do attitude. Collaborative and comfortable working with cross-functional teams (Product, Data, Creative, Engineering) High level of English required French or German — advantage

Senior Product Designer

Helfy is a fast-growing company that operates a digital telehealth platform connecting clients to doctors for online prescriptions and consultations. Driven by a purposeful, people-centric, and humanistic approach, we aspire to be the companion of choice for managing and living with ongoing medical conditions. We achieve this by offering patients affordable, accessible, personalized, and speedy medical treatments. As a high-volume business, processing significant traffic and transaction volume, we are looking for a highly creative and detail-oriented Product Designer with 4+ years of experience to join our team. The ideal candidate will design intuitive, scalable, and user-centered digital experiences that solve real problems and drive measurable business outcomes across web and mobile platforms. Responsibilities UX Research & Strategy: Conduct user research, competitor analysis, and usability testing to uncover user needs and pain points. Translate insights into clear user flows, wireframes, and prototypes. Define and document user personas, journey maps, and behavioral data insights. Interface Design: Design high-fidelity user interfaces for responsive web and mobile applications with attention to detail and consistency. Ensure accessibility, usability, and performance across all platforms. Develop and maintain scalable design systems and component libraries. Collaboration & Execution: Collaborate closely with product managers, developers, and QA to ensure designs are implemented with precision. Participate in Agile processes, including planning, reviews, and retrospectives. Validate design decisions with data and iterate based on feedback from real users. Requirements 5+ years of experience as a Product Designer, in tech or startup environments. Experience working at a B2C company is required. Strong portfolio showcasing user-centered design for web and/or mobile apps (flows, systems, dashboards, etc.). Hands-on experience with Mixpanel for product analytics and user behavior analysis. Ability to turn designs into functional code using tools such as Claude Code. Proficiency in translating designs into functional code using AI development tools such as Claude Code. Proficiency in design and prototyping tools such as Figma, FigJam. Solid understanding of design thinking, user-centered design, and lean UX methodologies. Ability to conduct and synthesize UX research to inform design strategy. Knowledge of responsive and mobile-first design principles. Experience working with or creating design systems and documentation. Basic knowledge of front-end development (HTML/CSS/JS) is a plus. Excellent communication skills and the ability to present design solutions to stakeholders. Experience working in healthcare, fintech, or other regulated industries - Advantage. Understanding of accessibility standards (WCAG) - Advantage

Product Designer

Head of Content & Social

Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC functions as an end-to-end telehealth marketplace, connecting: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication & OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits. About the Role We're looking for a Head of Content & Social to lead and elevate how Helfy shows up in every market. You'll take our existing content, social, influencer, SEO and PR specialists and bring them under one leader, one narrative and one publishing plan. You'll own the brand voice and the storytelling across our markets, and the organic growth they drive. This is a high-impact seat for someone with a business-owner mindset. You'll set the strategy, decide where the team invests and what it stops doing, and own the results. Responsibilities Brand and narrative. Author one brand story and a single current narrative that the rest of marketing, including paid and lifecycle, briefs from. Storytelling with localization. Turn that story into content localized for each of our markets, connected end to end with social. One publishing plan. Merge content, social, influencer and PR into a single calendar across markets, coordinated with paid media and the promotional calendar. Editorial standard. Set the themes, formats and quality bar for everything we publish, in a regulated category where claims must hold up to medical and legal review. SEO and AI search. Set non-brand priorities with the SEO manager, drive page production from the content calendar, and adapt content so we get cited in AI-generated answers, not only ranked. Social, influencer, UGC and AI video. Own paid and organic social, community, and the influencer roster from selection to commercial terms. Find the right balance between influencers, UGC and our AI video production. PR and communications. Own what the company says publicly: announcements, media relationships, spokesperson preparation and issue handling, planned as part of the same narrative. Team leadership. Line-manage and develop the unit, set objectives, and decide where the team invests when demand exceeds capacity. Cross-functional partnership. Work closely with Performance, Studio (design, production and AI content), and CRM & Retention. Requirements Proven experience leading a combined content and social function, managing at least 10 people, including managers and leads. Global, multi-market experience: one content plan across several countries and languages, with strong localization. Background in small, fast-growing startups, including standing up a function that didn't exist before. Outstanding storytelling: you've owned a brand and authored its narrative, not only executed someone else's. A portfolio is required. Strong SEO understanding as a planning discipline: non-brand topic strategy, page briefs, and enough technical grounding to direct a specialist. Experience optimizing for AI-answer surfaces is a strong plus. Hands-on experience with paid and organic social, influencer marketing (selection, briefing, negotiation and contracts) and UGC. Experience working with AI-driven content and video production, and briefing creative teams as their client. Ownership of PR and corporate communications, including media relationships and spokesperson preparation. Data-driven: comfortable owning organic sessions and orders as your own number. Business-owner mindset: high energy, full ownership, and treating the unit as your own business. Excellent English.

Content & Social Manager

Senior User Acquisition Manager

Performance Marketing Specialist

We're looking for a highly motivated, creative, and data-driven User Acquisition Specialist to join our growing team at Helfy. In this role, you'll lead the strategy and execution of user acquisition efforts across multiple platforms, helping us attract and convert new users to our digital health platform. Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC functions as an end-to-end telehealth marketplace, connecting: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication & OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits. Responsibilities Develop, execute, and manage large-scale user acquisition campaigns with budgets of at least 1M EUR per month across various channels, including social media (Facebook, Instagram, TikTok, etc.), paid search (Google Ads), display advertising, and content marketing. Conduct competitor analysis to identify market trends, benchmark performance, and uncover new opportunities for growth. Collaborate closely with the studio and creative teams to request and develop compelling, platform-specific creatives (static, video, and interactive ads) that drive high engagement and conversion rates. Analyze and report on campaign performance, including key metrics such as user acquisition, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV). Continuously optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI and scalability. Stay ahead of the latest trends and best practices in user acquisition, digital advertising, and healthcare marketing, and share insights with the team. Work closely with the marketing team to align user acquisition strategies with broader marketing goals and initiatives. Leverage data-driven insights to identify new opportunities for growth and improve campaign efficiency. Manage and plan budgets effectively, ensuring optimal allocation across channels to achieve business objectives. Requirements Bachelor's degree in marketing, communications, business, or a related field. 4+ years of experience in user acquisition, digital marketing, or performance marketing, preferably within the healthcare, telehealth, or related industries. Proven experience managing large-scale campaigns with budgets of at least 1M EUR per month. Proficiency in user acquisition tools and platforms, including Google Ads, Facebook Ads Manager, TikTok Ads, and analytics tools (e.g., Google Analytics, Tableau). Strong experience in competitor analysis, with the ability to translate insights into actionable strategies. Strong creative mindset with the ability to conceptualize and request high-performing ad creatives tailored to versatile platforms (social media, search, display, etc.). Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent written and verbal communication skills, with the ability to present complex data and strategies in a clear and concise manner. Collaborative team player with experience working closely with creative, marketing, and analytics teams. Fluent in English; proficiency in German or French is a strong advantage. Self-starter with a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment. If you are a creative, data-driven marketer with a passion for driving growth, managing large-scale campaigns, and making a meaningful impact in the healthcare industry, we'd love to hear from you! Join us at Helfy and help shape the future of telehealth.

Account Manager (German Speaker)

At Helfy, we are building the future of modern healthcare across Europe. We own and operate DoktorABC, a leading telehealth platform providing fast, discreet, and reliable digital healthcare. Delivering over 300,000 treatments per month and scaling rapidly, we connect patients with trusted doctors and a network of dozens of partner pharmacies across Europe. To support our exponential growth and maximize the value of our pharmacy partner network, we are looking for a proactive, results-driven Account Manager (German Speaker) with strong negotiation skills to manage, scale, and optimize our pharmacy partnerships. Responsibilities Account Growth & Revenue Expansion: Proactively identify opportunities to expand business volume with existing pharmacy partners, cross-selling services, and closing new commercial agreements. Commercial Negotiation & Deal Making: Lead negotiation processes with pharmacy partners on pricing structures, commercial terms, delivery terms, and contract renewals to maximize mutual value. Order Flow & Strategic Routing: Optimize orders' distribution and fulfillment flows across our pharmacy network to deliver the best financial and strategic outcomes for DoktorABC and fast turnaround for patients. Service Innovation & Adoption: Drive the adoption of high-impact partner services, such as ultra-fast delivery (e.g., via Uber), patient self-pickup options, and physical trade space branding for DoktorABC products in retail pharmacies. Contract & Portfolio Management: Maintain meticulous, up-to-date documentation for all partner contracts, commercial terms, pricing structures, and SLA conditions. Partner Satisfaction & Operations: Serve as the primary point of contact for pharmacy partners. Ensure high partner satisfaction, oversee timely reporting and payments, and rapidly resolve day-to-day business or operational queries. Requirements Strong Negotiation Skills: Proven ability to negotiate commercial terms, close deals, and create win-win scenarios with business partners. Experience: 6+ years of professional experience in Account Management, Business Development, or B2B Sales (healthcare, e-commerce, or pharmacy sector experience is a plus). Language Skills: Fluent in German and English is a must. Knowledge of French is an advantage. Commercial Mindset: High business acumen, comfortable discussing financial outcomes, margins, and identifying revenue opportunities. Communication Skills: Excellent client-facing abilities with the knack to communicate value, articulate proposals clearly, and build trust with external decision-makers. Self-Organization: Highly organized, detail-oriented, driven personality, and capable of managing multiple accounts and contract details seamlessly.

We are looking for Executive Assistant to the COO to join our team. Helfy is a health-tech company that builds consumer products and grows them through marketing. We move fast, and our COO needs a strong right hand. The core of this role is simple: support the COO so he can focus on strategy and the things that bring the most value to the company. Most of your work is the business side: driving projects, leading processes, and making sure the COO gets decision-ready input instead of raw material. A smaller part is logistics and personal support – flights, hotels, restaurants, and the day-to-day things that keep his schedule moving. Responsibilities Drive projects and follow-ups across teams. Make sure things actually get done, on time. Lead processes: set them up, keep them moving, close the loops. Work with managers and with teams at every level. Read presentations and materials, pull out what matters, and bring the COO short, decision-ready input. Filter and prioritize: put the right things on his desk and keep the rest away. Take care of logistics when needed: flights, hotels, restaurants, and personal assistance – anything that supports his day-to-day. Requirements Experience as an executive assistant, chief of staff, project coordinator, or a similar role close to management. Strong project and process skills. You like making things happen and you don't wait to be chased. Good judgment. You know what is important and what can wait. Comfort working with senior managers and with teams. Clear, direct, easy communication. Fast learner who can read a presentation and get to the point. Organized, reliable, discreet, and calm under pressure. Fluent Hebrew and strong English. Nice to have: Experience in a startup, tech, or marketing environment. Comfort with common office and project tools.

Executive Assistant

Talent Acquisition Partner

Talent Acquisition Partner

Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC is an end-to-end telehealth marketplace that connects: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication and OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform combines medical consultation, prescription handling, pharmacy fulfillment and last-mile delivery into a single seamless digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction or unnecessary in-person visits. About the Role We're looking for a Talent Acquisition Partner to join our team. You'll work directly with senior leadership on a wide range of roles: technical and non-technical, individual contributors and leaders. You'll get real context on the business and the trust to shape how hiring gets done. AI is already part of how we hire. We use it to research markets, source smarter, prepare for interviews and turn hiring data into insight. We experiment, keep what works and keep improving. Responsibilities What You'll Do Own hiring end to end, guide hiring managers through every stage. Help them define what they need and align on what "great" looks like. Partner with senior leadership on a wide range of roles. Understand their world well enough to form your own point of view, and challenge theirs when needed. Go deep on assessment. Look past titles, keywords and polished answers to find real evidence of how someone thinks, works and performs in our context. Work with data. Use funnel metrics, market signals and hiring outcomes to sharpen profiles, improve the process and back recommendations with data. Make AI part of your daily work. Use it to map markets, build sourcing strategies, prepare assessments and spot patterns. Build the workflows and tools that make the whole team faster and sharper. Move fast without cutting corners. Keep momentum on several searches at once while keeping the quality of every decision high. Requirements What You'll Bring 7+ years of hands-on, end-to-end recruiting experience Experience hiring across functions and seniority levels, including senior and leadership roles A track record of real partnership with hiring managers and executives Strong diagnostic and assessment skills: you read people, roles and situations accurately A data-driven approach, with comfort working with metrics, funnels and ATS reporting Experience building or applying structured hiring methodologies Hands-on use of AI in your recruiting work. Tell us what you've built, automated or improved with it If this sounds like the way you want to work, even if you haven't done every part of it yet, we'd love to talk.

At Helfy, we're building the future of digital healthcare, making access to prescriptions, treatments, and delivery simpler, smarter, and fully online. We're looking for a Business Analyst who is passionate about turning data into actionable insights and driving sustainable growth across the customer lifecycle. As a Business Analyst at Helfy, you'll work closely with Retention, CRM, Product, Customer Experience, and Data teams to analyze customer behavior, identify growth opportunities and support data driven decision making. You'll focus on repeat purchases, retention, churn, reactivation, and customer lifetime value. Helfy is a technology driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC connects patients, licensed doctors, pharmacies, medications, and delivery partners through a single digital healthcare experience. Responsibilities Analyze customer behavior and business performance across the customer lifecycle, with a focus on retention, repeat purchases, churn, reactivation, and customer lifetime value. Monitor key KPIs and build dashboards, reports, cohorts, and customer segments to identify trends and performance gaps. Analyze customer journeys and identify key drop off points, churn drivers, and opportunities to improve repeat behavior. Partner with Retention, CRM, Product, and Customer Experience teams to evaluate campaigns, lifecycle journeys, discounts, Care Plans, and other retention initiatives. Analyze performance across markets, treatment categories, medications, service types, acquisition sources, and customer segments. Measure the impact of customer experience factors such as cancellations, payment failures, and delivery issues on customer behavior and business results. Support tests and experiments, including KPI definition, control groups, performance analysis, and final recommendations. Translate complex data into clear business insights, quantify opportunities, and support strategic decision making. Requirements 2+ years of experience as a Business Analyst, Retention Analyst or similar analytical role. Strong SQL skills and experience working with large datasets. Experience with Tableau, Mixpanel, GA4, and analytics platforms. Experience with HubSpot or similar CRM platforms. Experience in B2C and large scale digital platforms. Strong analytical thinking and problem solving skills. Experience analysing customer behaviour, cohorts, retention, churn, and conversion funnels. Excellent communication skills and ability to present insights to nontechnical stakeholders. Experience working in cross functional Agile environments. Advantage: experience in ecommerce, health tech, or telemedicin

We are looking for a highly analytical, tech-savvy, and experienced Corporate Controller to join our growing finance leadership team. Representing a high-growth tech group operating a global B2C and B2B platform with physical inventory, hundreds of millions in annual GMV volume, and a projected 50% YoY growth, this role is key to scaling our global financial operations. Reporting directly to the Director of Finance, you will oversee global accounting, multi-entity consolidation (10 subsidiaries), international tax/VAT compliance, and M&A integration. Crucially, you will serve as the primary bridge between Finance, Product, and R&D to embed accounting and compliance logic directly into our e-commerce platform. Responsibilities 1. Global Accounting, Consolidation & Financial Reporting Lead the monthly, quarterly, and annual financial close processes across 10 international entities in accordance with IFRS / US GAAP. Own global consolidation, intercompany transactions, transfer pricing, and foreign currency (FX) adjustments. Oversee accounting for physical inventory, valuation, COGS, inventory reserve methodologies, and supply chain logistics finance. Manage relations with Big 4 external auditors, legal counsel, and tax advisors. 2. Product, R&D & Finance Engineering Partnership Act as the lead Finance SME (Subject Matter Expert) working alongside Product Managers and Software Engineers to design, automate, and scale financial logic within the platform. Define accounting requirements for billing, automated invoicing, merchant/customer settlements, refunds, and revenue recognition. Lead the integration and optimization of ERP systems (NetSuite), tax automation tools (Avalara), and payment gateways (e.g. Stripe, Adyen). 3. International Tax & Indirect Tax Compliance (B2C & B2B) Direct international tax strategy and compliance across multiple jurisdictions, focusing on cross-border B2C and B2B e-commerce transactions. Oversee global indirect tax exposure, including EU VAT (OSS/IOSS), US State Sales Tax, GST, and nexus rules. Ensure seamless handling of tax engine calculations, invoicing rules, and statutory filings. 4. M&A & Strategic Growth Support financial due diligence and technical accounting assessments for domestic and cross-border M&A transactions. Lead post-merger integration (PMI) of financial systems, policies, accounting teams, and reporting structures for newly acquired entities. 5. Leadership & Financial Controls Mentor and provide technical leadership to the Controller, and bookkeeping team. Establish, monitor, and enforce robust internal controls (SOX-readiness framework), risk management practices, and governance protocols. Support treasury management, cash flow forecasting, and working capital optimization necessary to support 50%+ YoY inventory and sales expansion. Certification: Certified Public Accountant (CPA) – Must. Big 4 audit background – Strong Advantage. Requirements 5+ years of progressive accounting leadership (as Director of Finance, Corporate Controller, Senior Controller, or Controller) in a fast-growing, global Tech / E-commerce / B2C Platform company. Proven track record in multi-entity international consolidations (10+ global entities). In-depth experience in physical inventory accounting, COGS management, and e-commerce supply chain logistics. Hands-on experience collaborating with Product and R&D teams to build/automate financial processes. Strong expertise in international B2C tax (EU VAT / OSS, US Sales Tax) and transfer pricing. Active involvement in M&A financial diligence and accounting integration. • Systems: Advanced knowledge of ERP (NetSuite), tax engine integrations, and payment processor data pipelines. • Languages: Fluent English (written and spoken) – Must. Preferred Traits & Competencies Technical-Product Mindset: Ability to translate complex accounting standards into technical PRDs for development teams. Scale-Up Adaptability: Thrives in a high-velocity environment with 50%+ annual growth and high transaction volumes. Process Builder: Passionate about replacing manual work with automated, scalable data flows.

Financial Controller

Mobile Product Manager

At Helfy, we're building the future of digital healthcare — making access to prescriptions, treatments, and delivery simpler, smarter, and fully online. We're looking for a Product Manager who is passionate about solving real-world health challenges through technology and thrives in a fast-paced, impact-driven environment. As a Product Manager at Helfy, you'll own the product lifecycle end-to-end: from ideation and user research to roadmap planning, delivery, and optimization. You'll work closely with engineers, designers, data analysts, and marketers to build scalable B2C solutions that serve patients across Europe. Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC functions as an end-to-end telehealth marketplace, connecting: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication & OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits. Responsibilities We are looking for a Product Manager to own our patient mobile app on iOS and Android. You will lead the app roadmap end to end, work with our mobile engineers and designers, and partner with the other product squads to bring new features to the app. • Manage the full product lifecycle – research, specs, development, QA, app store release and iteration • Improve the core app journeys: onboarding, consultation, ordering, subscriptions and delivery tracking • Drive app engagement and retention through push notifications and in-app communication • Work with the other product squads to align web and app features • Own the release process, including app store submissions and rollouts • Define and track app KPIs – retention, conversion, ratings and stability – and run A/B tests Requirements • 3+ years of experience as a Product Manager, including experience owning a consumer mobile app • Good understanding of the mobile development lifecycle, app store guidelines and release processes • Strong product sense and attention to mobile UX • Strong analytical skills and experience with product analytics and A/B testing • Excellent communication and stakeholder management skills • Experience working with Agile / Kanban teams • Fluent English Advantages • Healthtech, telemedicine or subscription product background • Experience with cross-platform frameworks such as React Native • Familiarity with Mixpanel, Jira and Figma

Product Manager

Payments & Finance Product Manager

Product Marketing Manager

At Helfy, we're building the future of digital healthcare — making access to prescriptions, treatments, and delivery simpler, smarter, and fully online. We're looking for a Product Manager who is passionate about solving real-world health challenges through technology and thrives in a fast-paced, impact-driven environment. As a Product Manager at Helfy, you'll own the product lifecycle end-to-end: from ideation and user research to roadmap planning, delivery, and optimization. You'll work closely with engineers, designers, data analysts, and marketers to build scalable B2C solutions that serve patients across Europe. Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC functions as an end-to-end telehealth marketplace, connecting: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication & OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits. Responsibilities We are looking for a Product Manager to own the payments and finance area of our platform – from the patient's checkout to pharmacy payouts and the internal finance tools behind them. You will work closely with our Finance, Operations and R&D teams and with our payment partners. Responsibilities • Own the roadmap for payments, payouts and finance tools, from discovery to launch • Improve the checkout and payment experience across our markets • Manage our payment providers and lead the integration of new payment methods and partners • Own the pharmacy payout and settlement process, including the Back Office tools used by Finance • Write clear product requirements and work with engineering, design and QA to deliver them • Define KPIs for the payments area, monitor them and drive improvements • Work with Finance, Legal and Compliance to meet regulatory requirements Requirements • 3+ years of experience as a Product Manager, preferably in B2C, e-commerce or fintech • Hands-on experience with online payments – PSPs, payment methods, refunds, chargebacks, reconciliation • Proven track record of shipping products at scale • Strong analytical skills and a data-driven approach • Excellent communication and stakeholder management skills • Experience working with Agile / Kanban teams • Fluent English Advantages • Experience with marketplace payouts or embedded finance • Experience with European payments and regulation (PSD2, SCA) • Healthtech or telemedicine background

We are seeking a VP Product to own and scale the product organization of DoktorABC. This role is responsible for defining product strategy, driving execution across multiple platforms, and ensuring that the product serves as the backbone of a complex, regulated telehealth marketplace. Reporting directly to the CEO, the VP Product will act as a central integrator between Business, Engineering, Medical, Operations, and Marketing — translating company strategy into clear product direction and shipped outcomes. This is a senior leadership role for a proven product builder who can operate at both strategic and hands-on levels in a fast-growing, high-complexity environment. Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. DoktorABC functions as an end-to-end telehealth marketplace, connecting: Patients seeking fast, convenient access to care Licensed doctors providing online consultations and prescriptions Pharmacies fulfilling prescriptions and OTC products Medication & OTC products, including regulated treatments Delivery partners ensuring fast, reliable home delivery The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits. Responsibilities Product Strategy & Vision Define and own the B2C product strategy aligned with growth and revenue goals Translate COO-level objectives into clear product roadmaps and measurable outcomes Balance short-term growth experiments with long-term SaaS platform scalability Own product discovery, experimentation, and prioritization frameworks B2C Marketplace, SaaS & Platform Ownership Own the full marketplace product experience across patients, doctors, pharmacies, and internal operations Ensure healthy balance between supply, demand, and operational constraints Build tools that scale doctor throughput, pharmacy efficiency, and patient satisfaction Drive product solutions for multi-market and multi-regulation environments Retention, Activation, PLG & Lifecycle (Critical Ownership Area) Own product-led growth (PLG) across the entire user journey Drive activation, habit formation, repeat usage, and long-term engagement Design onboarding and activation flows that demonstrate value within minutes Optimize B2C funnels from first visit to repeat purchase and subscription usage Partner with Marketing and Data to improve cohort retention, LTV, and expansion Use retention as the primary product success metric, ahead of feature velocity Execution & Delivery Partner closely with Engineering to deliver high-quality, scalable solutions Ensure strong product rituals: planning, discovery, delivery, and retrospectives Make clear trade-offs and unblock teams in high-pressure environments Ensure product releases meet regulatory, medical, and operational requirements Leadership & Team Building Build, lead, and mentor a large, multi-disciplinary product organization (Product Managers, UX, Research) Directly manage senior product leaders and managers Establish clear ownership, accountability, and career paths Build a culture of outcome ownership, clarity, and execution excellence Cross-Functional Leadership Act as a key partner to Engineering, Marketing, Medical, Operations, Legal, and Data Align stakeholders around clear priorities and trade-offs Represent Product at the leadership level and in strategic discussions Requirements Must-Have 8+ years of experience in senior product leadership roles (VP / Head of Product) Strong B2C product background (not internal tools or pure enterprise) Proven experience with PLG, SaaS products, and eCommerce flows Proven experience driving retention, activation, conversion, and LTV through product Experience leading consumer-facing funnels at scale Proven experience leading complex, multi-sided platforms or marketplaces Experience managing and scaling product teams of 8+ people Strong background in product strategy, discovery, experimentation, and execution Deep understanding of data-driven decision making (funnels, cohorts, A/B testing) Experience working closely with Engineering, Marketing, and Operations Strong leadership, communication, and stakeholder management skills Fluent English Big Advantage Experience in regulated B2C industries (healthcare, pharma, fintech) Strong eCommerce, subscription, or marketplace background Experience scaling B2C products from Israel to global markets

Product Manager