GlassesUSA

GlassesUSA.com - part of the Optimax Eyewear group - has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain, from product design and manufacturing to optical lens production and digital experience. The Role We are looking for a high-energy, results-driven Partnerships & Affiliate Manager to lead our expansion in the US market. You will be responsible for identifying, recruiting, and managing high-value affiliate partners, influencers, and strategic brand collaborations. The ideal candidate is a savvy negotiator with a "sales-first" mindset who understands the nuances of the American consumer landscape and knows how to scale a performance-based program. Key Responsibilities: • Strategy & Growth: Develop and execute an aggressive affiliate marketing strategy to drive high-volume traffic and ROI-positive conversions. • Partner Recruitment: Proactively scout, vet, and onboard new affiliates, including large-scale publishers, niche bloggers, and loyalty/coupon sites. • Relationship Management: Maintain and optimize relationships with existing partners to ensure GlassesUSA.com remains their top-performing brand. • Campaign Optimization: Analyze performance data daily to optimize commissions, creative assets, and conversion rates. • Negotiation: Negotiate commercial terms and "flat fee" placements to secure premium visibility on partner sites. • Market Alignment: Ensure all messaging and offers resonate with the US market trends and seasonal shopping behaviors. Requirements: • Experience: 3+ years of proven experience in Affiliate Marketing or Partnership Management, preferably within the E-commerce or D2C space. • Market Expertise: Deep familiarity with the US consumer market and American digital media landscape. • Sales Acumen: Strong sales and negotiation skills—you aren’t afraid to "cold call" a potential partner or negotiate for better placement. • Native English: Native-level English speaker (or equivalent fluency) is a significant advantage, as you will be communicating daily with US-based partners. • Analytical Skills: Comfortable working with data and affiliate platforms (e.g., Impact, ShareASale, CJ) to track performance and make informed decisions. • Self-Starter: A proactive individual who thrives in a fast-paced, high-growth environment.

GlassesUSA.com - part of the Optimax Eyewear group - a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain, from product design and manufacturing to optical lens production and digital experience. About the role: You'll own a product area for our B2B2C vision insurance product, setting strategy and leading the work that brings it to life. This is a senior, hands-on role for someone who can both shape the vision and drive the day-to-day. What you'll do: • Set and run a smart, data-backed product strategy in a fast-moving startup environment. • Spot new ways to create real value for our users. • Define what needs building, then lead the work end to end with designers and developers — making sure we solve the right problem, not just ship something. • Run user research, and use what you learn to make our products simple, clear, and easy to use. • Catch problems in the live product early, dig into the details, and find practical fixes fast. • Lead work with outside partners and third-party tools when the project calls for it. • Travel abroad several times a year, typically 1–2 weeks at a time, to work closely with teams. What you bring: • 3–5 years managing consumer-facing (B2C or B2B2C) products, with a track record of driving real business results — e-commerce experience is a strong plus. • Experience building for the US market, with a feel for what American users expect. • Comfortable working in short, iterative cycles (agile). • Strong sense for good user experience. • A proven knack for getting cross-functional teams aligned and moving — even when no one reports to you. • Clear, confident communication, both written and spoken. • Fluent English and Hebrew; knowledge of Russian is a plus. • Self-starter who takes on more, acts independently, weighs risks, and goes after opportunities. • Equally at home on the creative side and the analytical side, you let data guide your decisions. • Sharp attention to detail while juggling several projects, staying steady under pressure, and hitting deadlines. • Hands-on with AI tools like Gemini and Claude for product discovery and idea generation — ideally using them to solve real problems, not just experiment. • A natural leader inside the company. • Positive, organized, creative, and driven.

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain from product design and manufacturing to optical lens production and digital experience. We are looking for a Controller to join our team! Responsibilities: • Helping with the month-end close cycle and ensuring it is completed accurately and within the timetables, including the review of several balance sheet and P&L accounts, as well as analytical reviews. • Support the consolidated closing process on the reporting periods (US GAAP) • Participate in the preparation of the consolidated financial statements. • Helping with the analysis of complex Revenue Recognition. • Responsible for the sales tax policy, analysis, and reporting. • Responsible for the full accruals cycle of the Company and its subsidiaries. • Assist with the annual IL and US tax reports. • Working closely with the Director of Finance on common reports. • Working closely with the external auditors • Provide professional guidance and assistance for the bookkeeping staff. • Ongoing communication with other departments in the Company to understand the business and make sure everything is being reflected properly in the Company’s financial statements. • Ad-hoc analysis Requirement: • Licensed Certified Public Accountant (CPA) • 2+ years of experience in a finance position in the high-tech industry. • Strong knowledge in US & Israeli GAAP’s - A must. • Ability to monitor financial data on your own. • Expert in Microsoft Excel - A Must. • Must be able to handle and prioritize multiple tasks. • Ability to work in a fast-paced work environment and meet tight deadlines. • Excellent English - verbal and writing. • Hard worker and detail-oriented with superior analytical and problem-solving skills. • High attention to detail. • Ability to maintain a high level of confidence and demonstrate a high level of maturity. • Experience with Priority – A plus. Role located in Ramat HaChayal, Tel Aviv.

GlassesUSA.com - part of the Optimax Eyewear group - has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain, from product design and manufacturing to optical lens production and digital experience. We are looking for an Assistant Controller to join our growing global team! Responsibilities: • Helping with the month-end closing cycle and ensuring its completion and accuracy within the timetables, including the review of several balance sheets and P& L accounts as well as analytical reviews. • Support the consolidated closing process on the reporting periods (US GAAP). • Participate in the preparation of the consolidated financial statements. • Helping with analysis of complex Revenue Recognition. • Responsible for the sales tax policy, analysis, and reporting. • Responsible for the full accruals cycle of the Company and its subsidiaries. • Assist with the annual IL tax reports. • Working closely with the Controllers on common report preparation. • Working closely with external auditors. • Provide professional guidance and assistance for the bookkeeping staff. • Ongoing communication with other departments in the Company in order to understand the business. ensuring everything is being reflected properly in the Company’s financial statements. • Ad-hoc analysis. Requirement: • Licensed Certified Public Accountant (CPA). • Internship in one of the Big 4 - high tech division - A must. • Strong knowledge in US & Israeli GAAP’s - A must. • Ability to monitor financial data independently. • Expert in Microsoft Excel - A Must. • Ability to handle and prioritize multiple tasks. • Ability to work in a fast-paced work environment and meet tight deadlines. • Excellent English - Verbal and Writing. • Hard worker and detail-oriented with superior analytical and problem-solving skills. • High attention to details. • Experience with Priority – An advantage.

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience. As a Marketing Automation Manager at GlassesUSA, you’ll shape the customer journey from first visit to long-term loyalty. You’ll build personalized, data-driven experiences across email, SMS, and push, using automation and customer insights to drive conversion, retention, and LTV. Responsibilities: • Develop and execute lifecycle and retention strategies across Email, SMS, and Push, focused on engagement, conversion, retention, and loyalty. • Build, test, and optimize automated customer journeys using platforms such as Salesforce Marketing Cloud. • Execute campaigns across key lifecycle stages, including onboarding, abandoned carts, win-backs, promotions, newsletters, and targeted customer segments. • Use customer data and behavioral triggers to create personalized, data-driven journeys and communications. • Utilize AI tools such as Gemini to optimize messaging, content creation, and campaign performance. • Conduct A/B testing and analyze CRM KPIs, including deliverability, engagement, conversions, retention, and customer LTV. • Collaborate with Creative, Content, Data, Product, and Marketing teams to deliver effective cross-channel campaigns. • Provide regular reporting, insights, and recommendations to continuously improve CRM performance. Qualifications • 2+ years of relevant experience in CRM, lifecycle, or retention marketing, preferably within eCommerce/B2C. • Strong understanding of customer journeys, segmentation, behavioral triggers, marketing automation, and retention strategies. • Hands-on experience managing multi-channel CRM campaigns across Email, SMS, and Push. • Strong analytical skills and the ability to turn customer and campaign data into actionable insights. • Tech-savvy and comfortable troubleshooting workflows and working with enterprise marketing platforms. • Comfortable working with Excel/Google Sheets and reporting tools such as Tableau or similar platforms. • Excellent written and verbal communication skills in English, with strong attention to detail. • Proactive, organized, collaborative, and comfortable managing multiple projects in a fast-paced environment. Bonus Points • Hands-on experience with Salesforce Marketing Cloud (SFMC), Data Cloud, or Personalization is a major advantage. Plus Salesforce Marketing Cloud certifications. • Familiarity with HTML/CSS and troubleshooting email code. • Familiarity with the US eCommerce consumer market.

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience. About the Role We are looking for a hands-on, tech-savvy Retention & Marketing Automation Specialist with proven experience in a high-volume B2C marketing environment to join our CRM & Marketing team. In this role, you will lead the end-to-end execution of our email campaigns and automated journeys within Salesforce Marketing Cloud (SFMC). You’ll sit at the intersection of marketing strategy, journey logic, and basic marketing-tech operations — taking campaigns from initial brief to launch and performance analysis. If you know your way around SFMC (Content Builder, Journey Builder), have an eye for detail, basic HTML/CSS troubleshooting skills, a data-driven mindset, and love creating personalized customer experiences for B2C audiences — this role is for you! Key Responsibilities • Campaign & Journey Execution: Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder. • Hands-On Setup (No-Code/Low-Code): Build email layouts using existing templates/blocks, configure styles (padding, margins, fonts, colors), adjust image paths, UTMs, links, and alt texts. • Basic Technical & Logic Setup: • Understand Data Extension structures and basic data logic for B2C segmentation. • Implement basic personalization strings and set up dynamic content logic in briefs/blocks. • Perform basic HTML/CSS tweaks to fix email rendering issues when needed. • Automation Management: Define, schedule, and maintain campaign triggers, frequency rules, entry/exit criteria, and automated flows in Journey Builder & Automation Studio. • A/B Testing & Optimization: Plan and execute A/B and multivariate tests (subject lines, content/CTAs, send-time optimization) to drive continuous channel improvement. • Reporting, Analytics & KPIs: Monitor, track, and analyze key campaign performance metrics (Open Rate, CTR, Conversion Rate, Unsubscribes, Deliverability). Provide actionable insights and reports against defined KPIs. • Cross-Team Collaboration: Work closely with UI/UX Designers (Figma assets), Content Creators, Data/BI, and SFMC Developers (passing advanced SQL/AMPScript needs to Dev). • Quality Assurance (QA): Perform thorough content, functional, and logical QA (links, UTMs, personalization, rendering across devices, and journey flows) before launch. Requirements • 1–3 years of experience as an Email Campaign Manager, CRM Specialist, or Marketing Automation Specialist in a B2C environment. • Hands-on experience with Salesforce Marketing Cloud (SFMC) — specifically Content Builder and Journey Builder (Must-have). • Data-Driven Mindset: Strong understanding of email marketing KPIs, analytics, and experience running A/B tests to optimize performance. • Technical Aptitude: • Basic HTML & CSS knowledge for email troubleshooting/formatting. • Good understanding of relational data structures (Data Extensions, primary keys). • Familiarity with email deliverability best practices and web asset preparation (image optimization, naming conventions). • Strong logical thinking with the ability to define business rules and customer journey flows. • High attention to detail and a "QA-first" mindset. • Fluent English (written and spoken) Nice to Have • Basic knowledge of AMPScript or SQL (reading/modifying simple scripts). • Experience with SFMC Intelligence Reports / Analytics Builder. • Experience working in an Agile / structured marketing workflow environment (e.g., Jira, Monday.com). • SFMC Marketing Cloud Email Specialist Certification.

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain from product design and manufacturing to optical lens production and digital experience. We’re looking for a Subsidiaries Controller to join our team and bring strong accounting and analytical skills to our fast-paced, high-tech environment. Responsibilities: • Responsible for all Company subsidiaries, including the monthly close cycle and consolidation process. • Responsible for our complex revenue recognition cycle, including allocations to subsidiaries. • Own all subsidiaries GLs, including analytical process and reviews. • Ownership of IC charges, TP calculations and IC balances. • Maintaining IC loan schedule and WPs. • Maintaining ASC 842 lease schedule. • Analyse complex charges from the Company’s main suppliers. • Own the Company’s consolidation file, including IC JEs and allocations, and ensure accuracy within the relevant timetables of the reporting periods (US GAAP). • Manage the full accruals cycle of the Company and its subsidiaries. • Manage the annual IL tax reports process. • Work closely with the Corporate Controller on common report preparation. • Work closely with the external auditors. • Provide professional guidance and assistance for the bookkeeping staff. • Ongoing communication with other departments in the Company in order to understand the business and make sure everything is being reflected properly in the Company’s financial statements. • Ad-hoc analysis. Requirement: • CPA experienced in Hi-Tech groups from a Big 4 accounting firm, with a minimum of 3 years of experience - A must. • One year of experience in the high-tech sector – A plus. • Strong knowledge of US & Israeli GAAP’s - A must. • Expert in Microsoft Excel - A must. • Must be able to handle and prioritize multiple tasks. • Ability to work in a fast-paced work environment and meet tight deadlines. • Excellent English - verbal and written. • Hard-working and detail-oriented, with strong analytical and problem-solving skills and a high level of attention to detail. • Ability to maintain a high level of confidence and demonstrate a high level of maturity. • Experience with Priority – A plus.

Founded in 2007, GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain from product design and manufacturing to optical lens production and digital experience. We’re looking for an IT Technician to join our team, learn new things, take ownership of existing systems, and provide service to our employees. What you’ll do: * Provide best-in-class support to our employees in HQ Tel Aviv Office. * Ongoing maintenance, troubleshooting, and response to relevant technical issues in company facilities. * Immediate support employees from home through remote takeover and training. * Configure and maintain all technical equipment, including computers, printers, switches, phones, conference rooms, TVs, and back-office systems. * Assistance in inventory monitoring, planning, and execution. Requirements: * Experience with Windows environments (installation, configuration, troubleshooting) - A must. * Experience with Office 365 - A must. * Proficient in installing computer hardware/software, printers, and handling/connecting in company networks (internet, telephone, etc.) - A must * Familiarity with network infrastructure - A must. * High-level English (speaking, writing, and reading) - A must * Russian at a good level -An advantage. * Familiarity with VoIP systems - An advantage. * Experience as a Domain Controller with Active Directory - An Advantage. * High-level interpersonal and service skills. Position located in Ramat HaChayal, Tel Aviv.

GlassesUSA.com - part of the Optimax Eyewear group - has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain, from product design and manufacturing to optical lens production and digital experience. Our Customer Experience team is looking for an experienced & driven CX Technical Project Manager. This position will report to the VP of Customer Experience. What You’ll Do: • Own, manage, and optimize the CX tech stack, tools, and platforms. • Build, improve, and maintain CX workflows, processes, and SOPs. • Monitor operational backlogs, bugs, and ongoing technical tasks. • Design and implement tools to improve CX speed, quality, and efficiency. • Maintain dashboards, reports, and performance analytics to support business decisions. • Lead A/B testing initiatives across all support channels and deliver insights to leadership. • Manage onboarding/offboarding of CX systems and ensure smooth platform operations. • Handle DSR processes, vendor invoices, and operational tracking. • Analyze CX performance, forecasting, and interaction volumes across channels. • Maintain IVR systems and support global support-site operations. • Collaborate with Product and leadership teams on CX roadmap initiatives. • Continuously identify and remove operational bottlenecks to improve customer experience. What do you need to have? • 1+ year of SQL experience – Must. • Experience with CRM systems (Zendesk advantage). • Experience with JavaScript and Tableau. • Strong analytical and technical skills. • Excellent English communication skills. • Proactive, organized, and multitasking mindset. • Strong interpersonal and problem-solving skills. Role located in Ramat HaChayal, Tel Aviv.