EX.CO

About EX.CO EX.CO is the video technology fueling growth for media leaders worldwide. Since we launched, our mission has been to shape the future of media technology, powering media owners' business success in a rapidly changing reality across web, mobile, CTV and DOOH. Today, we partner with leading companies, including USA Today, People Inc., Hearst Newspapers, Motorsport Network, and Ziff Davis (Mashable). Our machine learning engine uses billions of predictions to grow video ad revenue, giving media owners the control, scale, and transparency they need to thrive. What drives us is simple: we're stronger together, always evolving, and radically transparent. Collaboration fuels our best work, innovation keeps us ahead, and honesty builds lasting trust with our colleagues, partners, and customers. We are proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others. Now we're growing our team—and that's where you come in. We're building a place where talented people make an impact, ideas spark change, and everyone has a seat at the table. The Role We're looking for a VP Marketing to lead EX.CO's brand, creative and market presence. You'll own marketing strategy and execution across brand identity, content and video, social channels, PR and communications, events and growth. You'll work hand in hand with our Go To Market and Business teams, helping crystallize our messaging, refine our visual language, take our identity into new areas of the media world, and drive new business opportunities. You'll also partner closely with Product and the executive team, and stay hands-on. What You and Your Team Will Do Build and own the marketing strategy across our different offerings and audiences, create annual and quarterly plans according to budget Lead our fierce and excellent marketing team and external consultants Help refine our brand identity, messaging and visual guidelines across all touchpoints Drive growth campaigns and demand generation tied to pipeline - including media buying strategy, campaigns and creatives Own our external facing communications and channels, PR & media relations strategy Lead content and video production, including thought leadership Plan and run EX.CO's presence at key industry events Support our internal communications efforts What We're Looking For 10+ years in B2B tech marketing, 4+ in senior leadership. AdTech or media experience is a strong plus A track record of leading campaigns, growth and content at a senior level Strong in both brand and performance, with a clear link to revenue A good visual eye and experience managing creative and PR external resources A collaborative style and experience working alongside GTM, Sales and Product leaders Native-level English Strategic and hands-on

Who we are: EX.CO is the video technology fueling growth for media leaders worldwide. Since we launched, our mission has been to shape the future of media technology, powering publishers' business success in a rapidly changing reality. Today, we partner with leading media companies - including USA Today, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis - to maximize revenue across every screen: web, mobile, CTV, and DOOH. Our technology combines an online video platform with a machine learning-based yield engine, giving media owners the control, scale, and transparency they need to thrive. What drives us is simple: we're stronger together, always evolving, and radically transparent. Collaboration fuels our best work, innovation keeps us ahead, and honesty builds lasting trust with our colleagues, partners, and customers. We are proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others. Now we're growing our team—and that's where you come in. We're building a place where talented people make an impact, ideas spark change, and everyone has a seat at the table. What You Will Do: We are looking for a sharp, hands-on team leader to head the Demand team within our Israel Operations department. As Head Of Demand, you will directly manage a focused team of demand specialists, drive day-to-day execution, and serve as the operational and strategic anchor for everything demand-related - while working closely with broader Operations leadership. This is a team lead role within a larger department - you will be both a player and a coach, equally comfortable diving into the data and developing the people around you. Core Responsibilities Team Leadership & People Development Oversee the team's management of key demand partner relationships, ensuring KPIs are met and growth opportunities are captured Collaborate closely with teams across Operations, Sales, Product, R&D, and Analytics Stay on top of industry trends and bring relevant insights back to the team and department leadership Directly manage and mentor the Demand team, setting clear priorities, workstreams, and performance expectations Run daily operations smoothly, balancing immediate deliverables with longer-term team development Provide ongoing coaching and feedback to support each team member's professional growth; foster a team culture built on ownership, curiosity, and results Operational Excellence & Process Building Design, implement, and continuously improve team processes and workflows - building the operational infrastructure that enables the team to perform consistently and efficiently in a high-volume, fast-paced environment Establish clear standards and routines for task management, prioritization, and escalation, so the team can move quickly without sacrificing quality or visibility Cross-Functional Leadership & Stakeholder Management Lead and influence without direct authority - drive alignment and execution across cross-functional teams and stakeholders outside your direct management, using strong interpersonal skills, credibility, and clear communication Navigate a matrixed organization - work effectively with multiple managers and department heads, managing competing priorities, aligning on shared goals, and ensuring the Demand team's work is connected to broader business objectives Serve as the demand domain representative in cross-departmental forums, translating team-level insights into organizational decisions Build and maintain trust-based relationships with key internal stakeholders - proactively aligning with leadership across departments to remove blockers, surface opportunities, and keep projects moving What We're Looking For 4+ years of experience in Demand, Growth, or Digital Marketing Operations, with 2-3 years of team lead or management experience Strong domain knowledge in AdTech, Video Advertising, or Mobile/Gaming Monetization Solid analytical skills - comfortable in the data and able to guide the team toward actionable conclusions A natural team lead: someone who takes ownership, communicates clearly, and brings out the best in the people around them Demonstrated ability to build operational processes and drive outcomes in fast-paced environments Proven ability to influence and align stakeholders without formal authority Strong written and verbal English communication skills Proactive and adaptable - you know how to keep a team focused, motivated, and moving forward

Your Story: You'll be joining a core team at EX.CO to lead the charge with our customers and get to work closely with all stakeholders at the company. This position is based in our TLV office. Acting as the liaison between your publishers and EX.CO's Product, RevOps, and Tech teams to meet publisher KPIs, revenue goals, and evangelize EX.CO's video platform. Delivering best-in-class services to your publishers by bringing them strategic vision, training and planning sessions, and ensuring continuous growth through the different customer journey stages. You will be the face of EX.CO for your publishers and their biggest advocates to Product & Revenue teams. Keeping up with industry trends and updates to effectively educate and smoothly navigate your customers through the changes. Who we are: EX.CO is the video technology fueling growth for media leaders worldwide. Since we launched, our mission has been to shape the future of media technology, powering publishers' business success in a rapidly changing reality. Today, we partner with leading media companies—including USA Today, Hearst Newspapers, Motorsport Network, The Arena Group (Parade, The Street), and Ziff Davis (Mashable) —to maximize revenue across every screen: web, mobile apps, CTV, and DOOH. Our technology combines an online video platform with a machine learning-based yield engine, giving media owners the control, scale, and transparency they need to thrive. What drives us is simple: we're stronger together, always evolving, and radically transparent. Collaboration fuels our best work, innovation keeps us ahead, and honesty builds lasting trust with our colleagues, partners, and customers. We are proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others. Now we're growing our team—and that's where you come in. We're building a place where talented people make an impact, ideas spark change, and everyone has a seat at the table. What You'll Do: Lead strategic relationships with a portfolio of global Online Video and Connected TV (CTV) publisher accounts, building trusted executive relationships and guiding customers through every stage of the customer lifecycle to maximize retention, growth, and long-term success. Manage a global book of business across multiple regions and time zones, ensuring proactive communication, timely execution, and a consistent, high-quality customer experience. Partner cross-functionally with Business Development, Ad Operations, Product, Engineering, and other key stakeholders to deliver seamless customer onboarding, accelerate product adoption, and drive ongoing business growth. Identify expansion and upsell opportunities by leveraging customer performance data, market trends, and new product capabilities to increase account value and support revenue growth. Lead strategic business planning sessions, define customer success objectives, and deliver executive-level Quarterly Business Reviews (QBRs) that communicate business outcomes, performance insights, and growth opportunities. Act as the voice of the customer by advocating for publisher priorities internally, influencing product enhancements, and providing executive leadership with regular updates on customer health, risks, opportunities, and strategic initiatives. Demonstrate deep technical and industry expertise by leveraging self-service platforms, navigating complex advertising technology ecosystems, and applying programmatic advertising knowledge to resolve customer challenges and optimize business outcomes. What We're Looking For: 4+ years of customer-facing experience (Customer Success, Client Services, Account Manager, Program Manager). 3+ years of experience at an Ad-Tech company or publisher. Customer-centric approach to managing and growing customer relationships. Entrepreneurial spirit, eager to learn and diligent contributor. Stellar organizational, writing, listening, and presentation skills. Sense of ownership skills, time management, project management, and prioritization. Ability to be analytical, resourceful and tech-interested to see problems to resolution. It will be awesome if you have: Experience using tools such as Tableau and CRM tools (Zendesk, Salesforce, Monday). Familiarity with SSPs, OVPs, DSPs. Served as consultant to media or video companies. Sales background having led upsell opportunities. Previously worked as a Program or Project Manager directly with customers.