Base44

Job Description As a Performance Marketing Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends. In your day-to-day, you will: • Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks). • Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs. • Leverage big data and market trends to uncover new growth channels and audience segments. • Test, integrate, and master new advertising features and platform capabilities. • Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals Qualifications • 2+ years of experience in an analytical role; tech or marketing experience is an advantage. • Strong analytical mindset with proven experience translating raw data into actionable growth strategies. • Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end. • Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage). • Fluent English (written and spoken). Additional Information We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

Job Description You'll have the opportunity to build tools used across Wix engineering, focused on improving company velocity and quality. • Build tools used by every developer at Wix, with the goal of significantly improving the Velocity and Quality of our organization • Create new solutions and take ownership of existing ones in areas of production testing, performance and more • Take projects from ideation to production, including technical design, RFC, coding and beyond • Work with cutting-edge full-stack technologies at the highest industry standards and leveraging the most up-to-date tooling • Be a part of an infrastructure team with extremely experienced colleagues • Create developer-centric tools, crafted by developers, providing you the opportunity to influence the product at virtually every level Qualifications • You are an experienced fullstack developer with a backend orientation and a passion for tooling, always eager to understand how things work and delve deep into technologies • You are an expert in Node.js and backend languages such as Java/Scala • You have a proactive approach to staying updated on industry best practices and tools, applying them within your team • Ability to thrive in a fast-paced environment, coupled with excellent communication and interpersonal skills - You are also a self-learner who is independent yet a great team player • Advantage – experience working on products end-to-end, covering server, cloud and frontend technologies • Advantage – hands-on experience with Kubernetes and container-based infrastructure At Wix, we believe our best work happens together. Our work model is fully in person, with 5 days a week from our office. Flexibility remains a core value at Wix and special requests are handled thoughtfully at the team level. Additional Information We are an Infrastructure team within the xEngineering Guild at Wix, consisting of top-notch developers, passionate engineers, and problem solvers. Our mission is to enhance the productivity of hundreds of developers by creating innovative, cutting-edge tools that improve the velocity and quality of engineering at Wix. Our primary focus includes crafting a robust testing platform capable of running millions of end-to-end tests in parallel. Additionally, we are developing tools for improving the performance of our users' applications.

Job Description As a motion designer in the Design Guild, you’ll collaborate with our Motion Studio, Design, Creative Technology, and Product teams to create high-end branded video campaigns, animated content, and motion experiences for Wix products. We’re looking for a highly experienced, design-driven motion designer who can combine exceptional craft with the maturity to drive projects, collaborate with stakeholders, and guide other designers. You’ll work hands-on across multiple projects while taking ownership of the creative process from concept through final delivery. In your day-to-day, you will: • Lead motion projects from concept, storyboards, and animatics through execution and final delivery • Partner with PMMs, Creative Directors, Product, and other internal stakeholders to understand needs, shape the creative direction, and drive projects forward • Guide motion designers and animators working with you on specific projects, providing creative and professional direction • Manage multiple projects, timelines, and priorities while maintaining a high level of craft and attention to detail • Collaborate with designers to bring Wix products and brand experiences to life through compelling motion • Stay on top of emerging motion design trends, techniques, tools, and AI-enhanced creative workflows Qualifications • A strong background in motion design, with a deep understanding of motion and visual storytelling and a portfolio demonstrating complex, high-quality work • A strong design-first approach, with deep expertise in typography, composition, color, visual storytelling, and visual hierarchy, paired with a strong understanding of motion design and animation principles, and the ability to recognize and guide high-quality motion work • Strong proficiency across motion and design tools, with the versatility and adaptability to embrace new software, technologies, and AI-powered workflows as the field evolves • Proven experience leading complex projects or creative processes from start to finish • Experience providing creative direction or professional guidance to other designers or animators • Strong communication and stakeholder management skills, with the ability to confidently navigate cross-functional environments and make decisions • Strong conceptual thinker with the ability to turn ideas and static designs into compelling motion stories • Proactive and independent, with the ability to identify what’s needed and move work forward without close supervision • Experience with 3D workflows and AI-enhanced creative tools – an advantage • Excellent English communication skills Additional Information The Design Guild at Wix is a collaborative hub of creativity and innovation. As a motion designer, you'll work alongside diverse teams to craft visually stunning experiences that bring Wix products to life. We're passionate about design, motion, and storytelling, and we're constantly exploring new ways to push creative boundaries.

Job Description As an Experienced Product Designer (UX & UI) in the Base44 team, you’ll play a central role in shaping and evolving Base44’s core product experience and design foundations. • Own the functional and visual design of your product. • Deliver extraordinary, high-quality products in a fast-paced AI driven environment. • Build and prototype product experiences hands-on using AI coding tools such as Claude and Codex, moving beyond traditional design tools to explore and validate ideas in working products. • Demonstrate a strong and practical understanding of applied AI to drive innovative, data-informed, and highly personalized user experiences. • Know your product and users thoroughly through extensive research based on support tickets, data, usability tests, user interviews, competitor analysis and more. • Collaborate with your team of PMs, developers, analysts, and other UX/UI designers to define product requirements and shape effective design solutions. • Take ownership and drive projects end-to-end. • Own your professional growth by taking part in our guild’s courses, guild days, soft and hard skills workshops, mentorship programs, and much more (both learning and teaching). Qualifications • 5+ years of UX + UI design experience in product teams. • Strong grasp of UX patterns and the product lifecycle - from research to prototyping, design, usability testing and more. • Hands-on experience with AI development tools such as Claude and Codex, with enough technical and development knowledge to build functional prototypes, understand code, and collaborate closely with engineers. • Proficient in working with Figma with strong focus on building and working with a design system. • Excellent problem-solving and communication skills, with a passion for continuous learning. • Strategic thinker who quickly grasps complex systems and turns them into clear, pixel-perfect design solutions. Additional Information We're Base44, a newly acquired part of Wix, on a mission to redefine how software is built. Our AI-powered platform enables anyone to create custom software applications using natural language—no coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on solving complex problems with simple, powerful solutions. We exist to empower creators, solo founders, startups, entrepreneurs, and side hustlers to bring their ideas to life. Whether you're launching a product, validating a concept, or exploring a new idea, Base44 is here to help you build it. We're growing rapidly, the potential is immense, and with your expertise, we can drive user-driven growth to new heights.

Job Description If you want to work where AI, developer tools and the entire Wix platform meet, this team is for you. We're building how Wix sites are extended with code in the age of Vibe Coding: an orchestration layer, an AI agent that writes code, and an IDE built into Wix products. • You'll be a true xEngineer here, working on frontend, backend and AI agents. You'll own complex systems that touch almost every part of the Wix Developer Platform, and along the way you'll learn how Wix works as a whole. • Build and evolve the Studio 2 Orchestrator - connecting Developer Platform components such as Remote Machine, Code Store, BaaS, Wix CLI and Dev Center into one smooth development experience • Develop Wix Code Codegen, an AI agent that generates production-ready code for Wix’s new generation editors - Studio 2 and Harmony • Build the IDE Platform, a reusable VS Code-based React component used in Studio, Velo and Wix Vibe • Own features end to end across the stack, from React UIs to backend services and from architecture through production • Work with Developer Platform teams and core Wix teams (Editors, Viewer, MetaSite and more) to design solutions that span systems • Help decide how the Wix Developer Platform should work in the world of Vibe Coding Qualifications • Experienced software engineer with a strong background building production systems • Strong full stack skills. You might come from a frontend or backend background, but you can and want to work across both • Strong programming skills in TypeScript / JavaScript, with hands-on experience in React and Node.js • A proven ownership mindset: you take features from design to production and stay responsible for them afterward • A great team player with strong communication skills and real curiosity about the wider Wix ecosystem, beyond your own domain • Experience with AI agents / LLM-based products or developer tools – an advantage Additional Information The DevEnv team is part of Wix Code and is the Developer Platform’s gateway in the Vibe Coding domain. We own, among others, three connected products: the Studio 2 Orchestrator, the layer for extending Wix sites with code; Wix Code Codegen, an AI agent for code generation in Studio 2 and Harmony; and the IDE Platform, a reusable VS Code-based component used in Studio, Velo and Wix Vibe. What defines our work is breadth. The Orchestrator connects many Developer Platform services, including Remote Machine, Code Store, BaaS, Wix CLI and Dev Center. Our AI agent and IDE have to understand core Wix: the Editors, the Viewer, MetaSite and more. Few teams at Wix see this much of the system, and that deep, cross-platform knowledge is both what the role requires and what it gives you. We’re a true cross-engineering team. On any given day you might build a React UI, design a backend service, improve an AI agent’s code quality or integrate a new platform component. We care about real ownership, technical excellence and strong team connection, and we’re looking for people who want to understand the whole picture, not just one corner of it.

Job Description • Collaborate daily with Product Managers, Developers, and Editor groups to define, design, and deliver extraordinary products. • Take charge of functional design and create wireframes, from rough sketches to rich prototypes • Conduct extensive product research based on support tickets, data, competitor analysis, etc. • Map all scenarios and create product flows • Drive the full design cycle, from inspiration to a working, pixel-perfect product — using AI tools to prototype and validate ideas hands-on. • Analyze data and conduct usability sessions with real users once a product is launched Qualifications • 3+ years of UX + UI design experience in product teams. • Strong grasp of UX patterns and the product lifecycle - from research to prototyping, design, usability testing and more. • Hands-on experience with AI development tools such as Claude and Codex, with enough technical and development knowledge to build functional prototypes, understand code, and collaborate closely with engineers. • Proficient in working with Figma with strong focus on building and working with a design system. • Excellent problem-solving and communication skills, with a passion for continuous learning. • Strategic thinker who quickly grasps complex systems and turns them into clear, pixel-perfect design solutions. Additional Information The Editor Platform group is at the core of Wix’s ecosystem, building the infrastructure that runs Wix's core product, the Editors. We are a fundamental part of the company, driving innovation and enabling growth for millions of users globally. We consist of Product manager, UX, BA, Content, Dev, and Ops to deliver the most significant impact and value. We define the strategy and scope of tools and products at Wix, then work closely with management and many cross teams to execute our products on a scale. We research the market both inbound and outbound, understanding our versatile user base's needs, intents, and emotions - from SMBs and enterprises to independent users, agencies, and entrepreneurs worldwide. Our goal is to ensure our users can build any site they want and be proud of it.

Job Description Join the Wix Code Infrastructure team, where you'll build the foundations that power thousands of web applications. You'll develop serverless solutions, build custom database integrations, and design scalable systems that let Wix users build sophisticated web applications without limits. Our team owns the critical systems behind our serverless platform. We build infrastructure from the ground up and create custom tooling that lets complex web applications run securely and efficiently at scale. We work closely with DevOps engineers on problems that need innovative approaches and deep technical understanding. We're hands-on builders. We look under the hood to understand how things work, modify existing solutions where that's the right answer, and create entirely new ones when it isn't. Qualifications • 4+ years of professional backend development experience. • Strong proficiency in at least one backend language (Go, Java/Scala, Node.js or similar). • Experience with distributed systems and microservice architecture. • Solid understanding of database technologies and optimization techniques. • Experience with containerization and orchestration tools (Kubernetes, Docker, or similar). • Ability to write clean, maintainable, well-tested code, with strong problem-solving skills and attention to detail. • Technical curiosity — you want to know how things work, not just that they work. • Strong communication skills and a collaborative approach to working with a team. An advantage Familiarity with cloud platforms (AWS, GCP, or Azure).