Agora

Description Agora is a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 1000+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment management - from fundraising and onboarding to reporting, distributions, tax, and back-office automation. But we’re more than just software. We’re a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter. Agora is backed by top-tier VCs like Insight Partners and Qumra Capital, and we’re growing fast. We’ve been named one of Globes’ Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insider’s Hottest PropTech Startups. About the Role We’re looking for a Communications and Content Lead to define and amplify how Agora sounds and shows up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion. Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. You’ll help shape Agora’s positioning as a trusted, established, and differentiated category leader. This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. You’ll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships. What You'll Do • Own Agora's communications and content strategy • Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market. • Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories. • Own social media strategy and execution: content calendar, voice, posting, and engagement across channels. • Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media. • Launch and run Agora's influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand Agora's reach and credibility. • Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications. • Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality. • Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion. Requirements • 5+ years of experience in communications, PR, brand, or content, ideally in B2B SaaS, FinTech, PropTech, or another complex technology category. • An exceptional writer, editor, and storyteller who loves creating content, not just managing it. You enjoy turning ideas into campaigns, videos, social posts, blogs, and customer stories. • Proven, hands-on PR experience: pitching, writing, and securing coverage directly, without depending on an external agency to execute. • Proven experience building or evolving a brand and shifting market perception. • Experience building or running an influencer program from the ground up: sourcing partners, managing relationships, and measuring impact - a plus • Experience working closely with C-level executives. • Experience using AI tools to increase speed and scale without compromising quality. • A data-driven, entrepreneurial mindset and the ability to move seamlessly between big-picture strategy and hands-on execution. • Native-level English. What Sets You Apart You've helped turn a company into a recognized category leader, not simply by generating attention, but by building credibility, shaping perception, and creating a distinctive point of view, and you've done it with your own hands on the keyboard and the phone, not just by directing an agency. You know how to turn a story into coverage and a messy brief into clean copy. You’re equally comfortable pitching a journalist and writing a LinkedIn post, and you see communications and content as a growth driver, not simply a marketing function. Equal opportunity Agora is an equal opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status. Please note that we use Spark Hire as part of our hiring process to review and assess job applications and related materials. This tool helps us screen applications more efficiently and ensure candidates meet the role requirements. As part of this process, we’ll handle your personal information in accordance with our Candidate Privacy Notice. You can review details here: Agora Candidate Privacy Notice. If you have any questions, feel free to reach out to us at [email protected].

Description Agora is a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 1000+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment management - from fundraising and onboarding to reporting, distributions, tax, and back-office automation. But we’re more than just software. We’re a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter. Agora is backed by top-tier VCs like Insight Partners and Qumra Capital, and we’re growing fast. We’ve been named one of Globes’ Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insider’s Hottest PropTech Startups. The role The Growth Lead runs Agora's growth engine and owns the pipeline it creates. You will manage the full growth team: growth engineering, user acquisition and marketing operations. You set the plan, decide where the budget goes, and hold every channel to the pipeline and revenue it drives, not the leads it reports. You're a hands-on manager: you still open the ad account, read the funnel data and fix the landing page that isn't converting. What you'll do • Own the number. Own marketing-sourced pipeline and what it costs to create. Set quarterly targets by channel and report progress every week. • Lead the team. Manage the owners of growth engineering, user acquisition and marketing ops. Set their goals, coach them, and hire as the team grows. • Run paid acquisition. Own budget, bidding, audiences and creative testing across Google, LinkedIn, Meta and new paid partners. Measure it on cost per opportunity and per customer, not cost per lead. • Grow organic and AI search. Own SEO, AEO (visibility in ChatGPT, Perplexity and Google AI Overviews), landing pages and conversion rate optimization. • Turn accounts into pipeline. Own ABM, intent signals and email nurture that move target accounts toward a sales conversation. • Make the data trustworthy. Own attribution, HubSpot lifecycle, lead routing and reporting, so every dollar ties to opportunities and closed revenue. • Work with sales. Partner with SDR and sales leaders on lead handoff, speed to lead and lead quality. • Keep testing. Run a steady cadence of experiments in new channels, offers and AI workflows. Scale what works, cut what doesn't. Requirements • 6+ years in growth or performance marketing, including 5+ years in user acquisition with hands-on ownership of paid budgets. • 2+ years managing marketers directly, not only agencies or freelancers. • B2B experience. You've optimized paid spend to pipeline and revenue in a funnel with a sales team, not to installs or sign-ups. • Experience working directly with SDRs and AEs to move marketing's leads through the funnel, from first meeting to closed revenue. • A record of lowering cost per opportunity while scaling spend, with numbers to show for it. • Hands-on experience building and running ABM and email marketing programs yourself, not only overseeing them. • Working depth across the growth mix: SEO and AEO, CRO, website, events and webinars, and attribution. • Fluency with data. You build your own analysis in HubSpot or Salesforce, GA4 and spreadsheets, without waiting for an analyst. • You use AI tools every day to move faster, from research and copy to automation. • Excellent written and spoken English. You'll work daily with US sales teams and customers. What sets you apart • You've scaled pipeline at a B2B SaaS or fintech company selling high-value contracts to a niche audience. • Experience in real estate, proptech, fintech or financial services. • You've built an attribution model from scratch. Equal opportunity Agora is an equal opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status. Please note that we use Spark Hire as part of our hiring process to review and assess job applications and related materials. This tool helps us screen applications more efficiently and ensure candidates meet the role requirements. As part of this process, we’ll handle your personal information in accordance with our Candidate Privacy Notice. You can review details here: Agora Candidate Privacy Notice. If you have any questions, feel free to reach out to us at [email protected].